Have you ever gotten an email from a company that tried to up-sale you on something, but you already signed up for their newsletter or had an open account with them? You know the kind of email I mean – the one that starts with “Just wanted to let you know…” followed by a big promotion and ends with “…this special offer is only for a limited time.”
What happens, on the other hand, when you’re the one sending out the emails? How do you get the same discount without the annoying pop-ups and aggressive sales pitches?
The answer might be blowing your nose in their letterbox. It’s one thing to get a discounted rate when you’re the one being courted — it’s another thing entirely when you’re the one making the offer.
But getting a discounted rate when you’re the one making the offer is highly unlikely. Most companies who offer discounts via email marketing do so because they’re struggling to get customers in the first place. Once you have a customer, you’re essentially their captive audience and can charge what you want. Plus, you have their contact information. Why try to steal their business when you can win them over with a sweet offer?
In the same way that a company offering a sweet deal in email marketing might say that they’re having a “flat rate” campaign, where they don’t want to influence the price they offer, so they try to avoid any mention of a specific discount rate. Because they know you’re going to ask them for one.
Think of all the time and money you’ve spent chasing that elusive discount. Whether it was coupon codes, getting a deal, or changing your purchasing habits so you can avoid being charged extra, only to be informed that you’ve been “special-offered” a discount. While it’s frustrating, it’s also incredibly valuable information, because now you know what worked and what didn’t. So you can try something new and hopefully get the same great results.
Cut Out The Middleman
As I mentioned, it’s frustrating when you’re the one who has to chase down a rate reduction. We’ve all been there. You’ve seen someone walking down the street wearing a cute outfit or holding a puppy, and you think to yourself “That’s the kind of person I want to buy my car from.” So you pull out your phone and start looking up the dealership’s reviews. Only to discover, after all that searching, that they’re not actually a car dealership at all – they’re a scammer who takes your money and doesn’t give you a car. Thanks to the magic of the Internet, you no longer have to pay exorbitant fees for car dealership rip-offs. You can find the information you need online, which ultimately saves you time and money. In some cases, it even saves you from getting scammed in the first place.
Often times, finding a good deal or some sort of discount isn’t easy. It takes time to look for coupons and hidden discounts, and you might not end up finding what you’re looking for. In other words, a lot of time and energy is lost in the process of trying to find a good deal. Imagine how much time and energy you could save if you didn’t have to waste looking for discounts and deals in the first place. Instead, you could cut out the middleman and go straight to the manufacturer or seller. They don’t need to look for a car dealership to give you a good deal, because you’re already their customer. You’ve already proven that you’re a potential buyer, and therefore, they know you’ll be a good person to do business with.
Focus On The User Experience
When I order something from abroad, I rely on a lot of faith that the company delivering my goods will do so in a professional and reliable way. I don’t always have the time to do an inspection of the goods before I buy them, so I need to feel confident that what I’m paying for is what I’m actually getting. This means that the delivery service must provide a good experience for both the customer and the driver.
Even if you’re not ordering something from abroad, you probably order something online at least once a week. Maybe you’ve seen an online store with great reviews that you trust, or you’ve tried a product they recently launched and loved, so you think to yourself “I need to try that too.”
When you order something online, you rely on the brand to provide a good user experience. Even if you’ve never ordered from them, you probably know what they look like – a brand is only as good as its reputation, and when it comes to providing a good user experience, they can be pretty sure that they’re hitting the mark. There are a few things that they might do to provide a good experience. For example, if you’ve ordered food recently, they might send you an email to remind you that your order is ready. Or if you’ve tried to make a purchase and struggled with the process, they might send you an email to help you out. You’d be surprised at how many companies do this – they try to ensure that you have a good experience no matter what, and in some cases, this means taking the time to provide excellent customer service.
Build Trust Through Transparency
It’s 2017, and yet people are still wary of online stores. Most people believe that they’re just as likely to be scammed as they are to get a good deal, especially if they’re purchasing something a little expensive or valuable. To overcome this, businesses must do more than offer a good product and some honest online reviews. They have to earn the trust of their customers by being transparent about what exactly is going on.
If you’ve ever shopped at Nordstrom, you might be familiar with their transparency policy. For example, if you order something from their website and it shows up at your home, you’ll often see a note from a customer service representative, explaining what happened – from the sizing issue to the insurance issue. In some cases, they’ll even send someone out to talk to you about the order in person – it’s a very personal touch that makes a difference. This level of service is not something you see every day, and it takes a lot of trust to offer something like this, knowing that you’re competing for customers with big-name stores like Amazon and Walmart.
When someone decides to purchase a product or service via one of the big online stores, they usually have a bunch of options to choose from. Think about all the times you’ve been shopping online and how many different type of shirts you saw. Now, imagine if all these options were available in real life – it would be overwhelming, and you’d have a really hard time choosing just one. This is why businesses need to offer variety when it comes to products and pricing structures.
When you buy something from one of the big stores, you’ll notice that the products are split into categories – like clothing or electronics. This is because most people shop for specific products within these categories, and therefore, the stores can segment the products and target ads specifically to those groups. This variety is important, because it means that someone shopping for clothes might see different styles and colors, while someone shopping for electronics might see a specific model or series. This means that each of those groups of people are less likely to be scammed or tricked into purchasing something they didn’t mean to.
It’s hard to put into words the importance of being confident when buying something expensive or valuable. For starters, you’re usually dealing with someone who doesn’t know you and doesn’t have your best interests at heart. This can make you pretty vulnerable, but it’s also what allows you to get the best possible price. Being confident means that you believe in yourself and your ability to negotiate – even if you’re talking to a total stranger.
When you’re dealing with an unknown person, you have to put your trust in them. You’re basically saying “I don’t know your name or who you are, but I’m going to trust you.” It might seem like a bit of a gamble, but in these situations, it can be worth it. In some cases, people have gotten incredible savings by being confident and putting themselves in a better position to negotiate. For example, they might say “I’m buying a laptop for my daughter for Christmas, and I don’t want to pay too much,” which makes the seller think “Oh, she’s not going to spend that much money on a laptop. It might as well be me.” In other words, they’re trying to get as much money as possible for their little girl’s Christmas present, and in return, you get a good deal.