As an email marketer, you’ll come across a variety of documentation that can help you along the way. From emails that convert to templates that you can re-use for mass emails to guides on how to write the perfect email subject line – there’s a lot of information out there.
Whether you’re interested in creating newsletters for a niche audience or want to learn how to write email campaigns to promote a new product or service, this documentation can help you along the way.
But as helpful as these documents are, there’s still one crucial piece of information that you need – the data itself. You’ll need to have a clear idea of what is and isn’t working in your email marketing efforts. You can’t make progress if you don’t measure your results.
The Importance of Data
The data you need to analyze can vary from narrow to broad depending on which part of the email marketing process you’re looking into. For example, you may want to analyze the content of the email itself to see whether or not the subjects of your emails are converting better than others. Or perhaps you’d like to find out which marketing campaign is performing the best based on how many people are opening and engaging with the content.
But you can’t make progress without good data. Even when you have the cleverest marketing strategy and the best-looking email templates, without solid data to back it up – it’s all for naught. You have no idea whether or not your hard work is paying off until you examine the results of your campaigns.
The Ultimate Email Marketing Flow Chart
Based on the information you need at your fingertips, you’ll have the ability to plan your email marketing strategy better than ever before. This chart will walk you through the various steps of the email marketing process and where you should be focusing your attention along the way. Just keep in mind that this is a generic plan and you’ll need to tailor it to fit your own specific needs and goals.
To get started, simply navigate to the email marketing platform you use and log in. From there, you can examine the different campaign options available to you. You may see some that are simply for sending out announcements, while others can be a little more intricate. From the platforms I’ve used, I would recommend using something simple and cost-effective that you can grow with over time.
Once you’ve decided on the type of campaign you want to run, simply examine the various components needed for it. From there, you can decide whether or not this is the right fit for your needs. Once you’ve found the right campaign, simply follow the steps outlined in this flow chart and you’ll be on your way to successfully implementing an email marketing strategy.