Tips for Creating a Mailing List Footer to Attract More Customers

This week we will discuss some tricks and tips to help you create the perfect mailing list footer that will encourage and delight your subscribers. When it comes to email marketing, you’ll often hear the term “footer”, “bio”, or “header” used to describe the section at the end of an email where you offer your subscribers some more information about your product or service. You can think of the footer as the section at the end of an email that doesn’t belong to the body of the email. For example, if you’re writing to promote a clothing brand you might include links to the brand’s social media accounts, a FAQ page about the product, or even a blog post about fashion trends.

You might wonder, how important is it to have a good mailing list footer? Well, let’s be honest, at the end of the day your footer is going to play a role in whether or not your email marketing campaign is successful. Imagine for a moment that you’re sending an email to a large group of people and you want to create a sense of urgency. One way to achieve this is by including a special offer, a discount code, or a call to action at the end of your message. If the offer is compelling enough, you might just get that click-through rate you’re looking for.

In this article, we’ll discuss some of the most essential information you need to include in your footer including;

The Value Proposition

First and foremost, you need to make sure that your potential subscribers understand the value they’re getting from your offering. The main goal of your footer is to attract and retain subscribers, so you need to make sure that they understand what they’re getting into. To create the perfect value proposition, write a compelling email to introduce yourself and your product or service. For example, if you’re selling wine then you could write something like this;

“Winemaker James Bond is known for creating delicious, premium wines that pair well with any meal. His award-winning wines are available for purchase online and at fine restaurants and liquor stores across the country. To find out more, visit or call 1-877-6-JAMES-BOND.”

Wondering how to write a great email pitching your product or service? Here are some tips from experts;

Use Short, Concise Subject Lines

Another important thing to consider about your footer is the subject line. You might be tempted to write something like this;

“Wondering if a Clothing Brand You Don’t Clothing Know Exists? Check Out This Site”

But what would make this email different from the others is the subject line. Instead of using a vague, general topic for your subject line, you’re going to want to write something that will grab the attention of your subscriber. The best way to do this is with a short, concise subject line. Writing a compelling email subject line is not as easy as it seems. If you’re looking for tips on how to write an attention-getting email subject line, check out this informative blog post by Derek Halpern. If you’re looking for some inspiration, check out these amazing subject lines from real life emails.

Include Long Copy

People scan emails quickly. If your email is short and sweet, they might not have the time to read your entire email. Longer the email, the more likely they are to read it all in one go.

So, you have a choice. You can either make your email longer with more fluff, or you can make it shorter and snazzier. Your call.

Shorter, snazzier emails are usually a better option. It’s always more effective to write a short and sweet email than a long and dull one.

Personalise The Email

If you’ve ever read an email pitching a product or service you’ve probably seen this;

“Dear Buyer, Welcome to our store! We appreciate you taking the time to read our pitch.”

While it’s nice to have a general email that you can send to anyone, you’re going to want to personalise it a bit to make it even more effective. Try using something like this;

“Hey [First Name],

Thank you for taking the time to read our email. We appreciate you considering our product or service. In case you’re wondering, the [insert product or service here] is a great fit for your needs. If you have any questions, feel free to call us at 1-800-555-1234 or email us at hello@[insert email here]”.

The key to effective personalisation is to find the right way to say hello to your subscriber. Remember; you’re trying to create a personal connection with your subscriber so you have to find the right tone and language. You don’t want to come off too much like a salesperson, but you also don’t want to come off too much like a general email. Finding the right note and level of personalisation is important because it will make a massive difference in your email’s effectiveness.

Offer Them Value And Profit

The first thing you’re going to want to do at the end of your email is give your subscriber some value. You want your subject line to stand out, so you’re going to want to include some additional information in your subject line to grab their attention. If you can, offer your subscriber something they can’t get anywhere else. For example, if you’re selling wine, you might offer them a deal on a bottle of their favorite wine or provide a coupon for 10% off their next purchase. You want to offer your subscriber something that’s valuable to them and that you know they’ll be interested in.

You also need to make sure that you’re including some type of call to action in your email footer. This is where you want to direct your attention if they’re reading your email. The call to action should be relevant and tied to something in your email that is enticing them. If you can, include an unsubscribe link at the bottom of your email so they can opt out if they’re receiving too many emails like this. Sending an unsubscribe link is also important because, eventually, you don’t want them to be on your list anymore. If you’re looking to grow your email list, make sure to include an unsubscribe link in your email.

The Bottom Line

The key to creating compelling email marketing is to find the right value proposition for your product or service, include relevant, short-term offers, and include a call to action.

Many businesses are struggling to figure out how to grow their email list and make more money online. It’s always challenging to find new ways to make money, especially when you’re running on a limited budget.

If you’re looking for ways to make extra cash flow, consider investigating the lucrative world of email marketing. With a little bit of effort, you can easily identify lucrative markets, build a solid list, and attract more customers with a compelling offer.

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