How to Use Email Marketing to Build Your Affiliate Network

Everyone likes to be in the middle of a tribe. Studies show that people are more likely to buy products or services from brands they feel connected to.

One of the best ways to create a tribe is by means of email marketing. Although email marketing is not a new concept, it has recently become so much more accessible and affordable than ever before.

What is email marketing? Simply put, it’s the act of sending highly targeted emails to groups of people with the aim of buying a product or service.

These days, it is possible to pinpoint exactly who will buy your product or service based on a number of factors, including demographics (such as gender), psychographics (such as motivations and personality types), and digital footprints (such as what websites and social media platforms users visit).

With this detailed knowledge of potential buyers, you can craft highly targeted emails that will inspire action and gain trust.

Why Email Marketing?

To answer the question, “How to use email marketing to build your affiliate network,” we first need to take a quick detour and discuss the role played by email in people’s daily lives.

Thanks to the rise of the email-based application, email marketing has become significantly less intrusive. People are more likely to leave nasty messages on social media sites such as Twitter and Facebook, but they are much less likely to be upset with cold emails from brands.

Also, because of email’s interactive tools (such as the ability to take surveys and add comments), marketers can obtain an in-depth understanding of their buyers’ behaviors and needs, as well as their level of brand loyalty.

Forrester estimates that email marketing will account for 23.3% of all marketing spend globally in 2021.

Forrester also notes that email marketing’s share is expected to increase to 25.5% in 2021, and brands that master this technique gain a significant advantage over their competitors.

So, to recap, email marketing is a type of marketing that focuses on persuading people to buy a product or service through the use of targeted, personalized messages.

The Best Way to Build an Email List

Now that we have a general idea of what email marketing is and why it’s important, let’s discuss the best way to go about building an email list.

The most logical approach would be to start with a lead magnet. A lead magnet is a piece of content, such as an ebook, white paper, or checklist, that draws potential customers to your site with the promise of learning something new. With a lead magnet, you’re not only providing value but also encouraging visitors to subscribe to your email list. In the old days, people may have gone to a website, filled out a form, and received a coupon for a free pizza or other incentive. Today, with the rise of content marketing and funnel optimization, lead magnets tend to take the form of a free download (e.g., an ebook or a checklist) that a visitor can immediately access.

Free Ebooks and Checklists for Popular Topics

One of the simplest and most effective ways to generate leads is to offer free content in exchange for a visitor’s email address. While the amount of content that you can offer will be limited by the space on your blog, you can certainly focus on publishing high-quality articles on a regular basis.

With more and more people turning to digital marketing to find relevant information about everything from health and beauty to shopping and travel, content continues to be a valuable asset for any business.

You can also use your blog to host interviews with prominent industry experts or to provide useful tips and tricks for people looking to run their own businesses. The possibilities are endless!

One important thing to keep in mind is that you should not expect your content to be “curated” for you by a third party. If you want to keep the eyeballs of your visitors and subscribers, you will need to put in the effort to generate the content yourself.

Create a sense of value by providing real, tangible value

Apart from simply providing value, you can also develop an email list by incentivizing people to join with the promise of some sort of reward. The amount of incentive that you decide to offer will be based on the size of your audience. The best way to create a sense of value is by means of hands-on activities that your visitors can engage with. Here are a few examples:

  • An educational eBook about a technical subject that you’re an expert in (e.g., SEO, content strategy, or digital marketing).
  • A guide to helping your users get the most from their mobile phone.
  • A checklist for businesses to follow in order to effectively market their product or service.
  • A detailed step-by-step tutorial on how to properly do SEO for your specific niche.

Offering real value is a great way to encourage people to subscribe to your email list. By proving that you are an expert in your field, you will gain credibility with your audience, and they will be more inclined to believe you when you ask them to sign up for your mailing list. This is especially beneficial if your goal is to grow a long-term, sustainable affiliate business.

Use email marketing to communicate constantly and reliably

Another important aspect of effective email marketing is to keep the messages fresh and interesting. With traditional print media, journalists would write stories about the latest product launches, celebrity gossip, or upcoming events. But since the birth of the email newsletter, brands have been able to keep their audiences informed about a variety of newsworthy events through the use of automated emails.

For example, if you’re an ecommerce store owner, you can use email marketing to send out periodic deals to your customers. Or if you’re a brand that sells home and lifestyle products, you can use email to provide tips on how to decorate your home with the latest trends in mind.

In today’s world, information wants to be free, and people are more likely to subscribe to your email list if you provide value and interesting content consistently.

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