You’ve been dreaming of this day for as long as you can remember; the moment you get to finally set up your own email marketing business. You’ve been reading all the right books and taking all the right courses, and now it’s time to take the plunge and put all that theory into practice.
You’ve got a long way to go, but with a little bit of luck, dedication and some old-fashioned elbow grease, you’ll be well on your way to making that dream a reality. Let’s get you started on the right foot by giving you some tips on how to set up and operate your email marketing business successfully.
Join A Professional Association
One of the first things you’ll want to do is join a professional association. Whether you are on the hunt for new customers or just want to grow your email list, being a member of a trade group will prove to be both beneficial and profitable.
Joining a trade association allows you to network with other businesses that are already making a success of their email marketing marketing strategies. Furthermore, being a member of a trade association gives you access to a variety of resources that can help you grow your business and reach your audiences more effectively. Don’t be afraid to make use of these resources because they’re there for you whenever you need them.
Curate An Effective Email List
Now that you have a brand spanking new email marketing business, the first thing you’ll need to do is to create an effective email list.
You don’t need to have 1,000 subscribers to consider yourself effective, but you do need to have a good amount of targeted audience that you can send weekly emails to. Consider using a tool such as HubSpot to get started building your email list.
Even if you don’t use HubSpot yourself, having a good list of leads and connections is valuable. You can take advantage of all the features the tool has to offer, from list building to engagement, without having to pay for a premium membership. Plus, you can get a 14 day free trial when you sign up for HubSpot using this special link.
Use A Content Marketing Strategy
One of the most critical factors in your email marketing success will be the content you use in your emails. Having good content is not enough; you have to be able to get the word out about your content effectively.
You don’t need to be writing magazine-quality articles to have good content, but you do need to be using reputable information to back up your claims and giving your readers a good value proposition. For example, did you read an engaging blog post about how to be more effective at networking? Why not join the conversation by contributing your own blog post about what you’ve learned so far?
Think of all the money you’ve wasted on useless emails in the past. Do you want to continue wasting time and money on irrelevant spam? You can prevent this by using a content marketing strategy.
Create Great Subject Lines
When someone decides to subscribe to your email list, they’re often not sure what they’re getting themselves into. If you want to sell them on the benefits of your email marketing services, you’ll need to take the time to write amazing subject lines that will get their attention.
There are simple ways to write a great subject line, such as by using an engaging hook or asking a question. However, if you want to truly stand out, you’ll need to craft a compelling subject line that will bring a smile to the face of anyone reading it.
To create an effective subject line, take your pick from the plethora of email marketing tools available to you. Need inspiration for your next subject line? Reach out to your social media teams for ideas, or get a little crazy and use an existing keyword in the headline or in the body of the email.
Measure And Optimize Your Efforts
You can’t grow something that you don’t measure, and you shouldn’t be afraid to measure the results of your efforts. If you want to grow your email list, you’ll need to start measuring the results of your different methods of outreach, from social media engagements to blog posts to radio ads.
What works best for you? Reach out to your social media teams for advice about what platforms you should be using to promote your email list.
Now that you have a clear idea of the steps you need to take to set up your email marketing business, it’s time to get to work. Don’t be afraid to put in the necessary leg work to see results. Good luck out there.