10 Email Marketing Tips for Life Coaches

A life coach is someone who assists you in enhancing your life, and encourages you to think more positively. They help you work through problems that you’re facing, and provide guidance on how to achieve your goals.

Email marketing is a fantastic way to reach potential clients, as you can do it without needing to be sitting in front of a computer. Plus, you can target the right audience based on what they’ve told you about themselves.

If you’re looking to implement email marketing into your life coaching business, hopefully, these tips will help you along the way.

1. Find Your Niche

One of the first things that you should do is figure out what you’re known for, and find your niche. Your niche is the area of expertise that you need to focus on, and enjoy developing.

You may be an expert in relationships, and enjoy helping people deal with their problems in relationships. Or, you could specialize in health and fitness, and enjoy helping people achieve their goals in that area. Or, perhaps you’re an expert in productivity, and enjoy encouraging people to improve their work-life balance and become more efficient.

Whatever your niche may be, figure out what makes you different from others, and develop a unique selling proposition (USP) based on that. A unique selling proposition is something that distinguishes your product or service from others in the marketplace. It allows you to clearly communicate what makes your product or service special, and helps others understand why they need to buy it. Typically, a USP is a combination of benefits and features that your product or service provides. It can also be a value proposition, which is a claim that your product or service is good value for money. Your niche, combined with a USP, will allow you to effectively market your product or service to the right audience.

2. Establish Trust

Now that you’ve found your niche, you can begin to establish trust with your audience. You can do this by being upfront and honest about your expertise and the value that you bring. To create a trusted relationship with your audience, you need to establish yourself as a reliable and credible source of information. You can do this by creating helpful content that’s accurate and useful. When you establish yourself as a source of information with a high degree of trust, others will begin to turn to you for advice or information. They’ll see you as a valuable asset, and more importantly, someone that they can trust. You can gain credibility and build trust with your audience by being consistent, and by providing useful information that people can actually use.

3. Keep To The Point

Your audience wants to be engaged with, and don’t have the time to read lengthy articles or blogs. Keep your articles short and to the point. Break the text up into short paragraphs, and use bold and italics to highlight key points. Using these simple techniques will allow you to condense a lot of content into a short, snappy piece that’s easy to read. People like to feel like they’re gaining value, and don’t want to miss out on anything. Keep the articles concise, and try to keep paragraphs short. This will help establish yourself as a legitimate source of information, and an expert in your field. People like to trust experts, so by simply being confident in your field, and offering relevant and helpful advice, you’re setting yourself apart from the crowd. Good luck!

4. Inspire Action

People want to be inspired by your content. For instance, if you’re an expert in productivity, and you write an article on how to be more productive, those who read the article will learn how to be more productive. However, you also need to provide them with inspiring stories. Stories inspire people, and make them more receptive to new ideas. Your content needs to have both a practical side, as well as an inspirational side. This way, your audience will feel that they’re gaining something, even if what they’re learning is somewhat abstract. They’ll feel like you’ve helped them achieve a better state of mind, and that’s what’s important.

5. Measure The Results

You need to measure the results of your email marketing efforts, both quantitatively and qualitatively. How many clicks did I get, and did people actually read the content that I sent out? Which articles were most successful, and why? From there, you can determine what kinds of content your audience likes, and begin to build on that.

You can also look at the reaction to the content that you’ve produced. Did people enjoy reading my blog post, or was it more of a’meh’ type of reaction? This metric will tell you a lot about your audience, and allow you to determine which articles are most effective. Ideally, you want your articles to be entertaining, yet educational. Some audiences like quality over quantity, so make sure that your content provides value, while also being interesting and engaging. These are the kinds of articles that will make you successful.

6. Be Consistent

People who are new to email marketing may think that they can shoot off an email, and then not have to worry about it. However, that’s not how things work in email marketing. Your emails will eventually be discovered, if you’re not consistent. By that, I mean that you need to send out email messaging frequently, and with a high quality. If you have enough contacts, you can target certain individuals, and send out multiple messages to grow your list.

You also need to be mindful of your frequency. If you send off a ton of emails, and nobody bothers to reply, it may seem like nobody cares, or that you’re just spamming people. It’s a big turnoff, when someone feels like they’ve been bothering to provide a response to your email, only to have it go ignored. So, be careful about how often you shoot off emails, and what you say in them. The more frequently you send messages, the more people will begin to think that you’re a legit source of information, and begin to pay attention to what you’ve got to say. Your messages should always have value, and never be spammy.

7. Personalise

When you personalise your emails, you’re taking the time to specifically aim the email at a single person. To do this, you need to add in relevant and useful information about the person. If you know something about them that would be useful information, such as their birthday or anniversary, you can include it in the subject line. Doing this makes the email more relevant, and allows you to stand out from the crowd.

Along with the subject line, you can include the recipient’s name. If you know it, and it’s a relevant fact about them, you can include it in the email as well. For example, if you know that a particular recipient is getting married next month, you can include the information in your email and use that as a way to personalise it. Then, you can include a brief but useful message about the happy couple, along with some useful advice about their wedding day. The key is in the fact that you’ve taken the time to find out something about the person, that would be useful and relevant information. If you can do that, you’ll be able to personalise an email, and make it much more likely that the person will actually read it. Even if they didn’t have any interest in your product or service, they may still be interested in your email, and in what you’ve got to say.

8. Measure The Results

As you begin to get results from your email marketing efforts, be sure to measure them. First of all, you need to determine how many clicks your articles and emails are getting, along with any sales that you’re making. Then, examine the metrics that you’re getting, and determine whether or not you’re gaining traction, and if so, how well you’re doing.

9. Use Free Tools

One of the great things about email marketing, is that there are so many tools available to make it much easier, and more effective. For instance, if you want to create an email campaign with the click of a button, you can use tools like Mailchimp and Constant Contact, which make that very easy to do.

Then, if you want to know how a specific email reached its recipient, you can use a tool like Lead Magneto. This is a free tool that tracks every email that comes in, so you can closely examine the success of any campaign, and determine which techniques were used, and which were necessary.

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