What is the Best Email Marketing Guru?

With so much advice on social media, should you really trust your email marketing strategy to just anyone?

Not necessarily. With careful consideration of the right skillsets and tools, you can develop an effective email marketing strategy that promotes your business and drives engagement from users interested in your content.

To help you develop an email marketing strategy that will improve your odds of success, we’ve put together a comprehensive guide to selecting the best email marketing guru for your needs. Here’s what you’ll discover.

The Essie Test

To begin with, let’s take a look at the Essie test –- which stands for Ethics, Skills, Insight, and Judgement. To see how your chosen email marketer performs against this benchmark, look no further than the reviews on their website.

The reviews on the Guru website will give you a good idea of how well they apply the Essie model. Just look for the yellow badge on their website to find trustworthy reviews.

Guru’s Review Score = 5 Stars!

As you’d expect from a business that’s been in existence for over 20 years, the reviews on the Guru website are extremely positive. More importantly, however, these reviews also serve as an excellent indicator of how well the company and its products apply the Essie model.

Based on the reviews submitted, this all-purpose email marketing platform earns a rating of 5 stars! Not bad for a tool that’s been around since 1998.

Top-Notch Support

Since 1998, when the company was founded, they’ve stayed true to their values and remained committed to delivering exceptional customer support. If you find that you’re struggling with email marketing and need someone to back you up, your search for the best email marketing guru ends here.

In addition to a good product, outstanding support is what sets apart the top-notch companies from the rest.

You’ll notice that the reviews on the website also talk about the support that the company offers, which ranges from knowledgeable to helpful. In fact, some of the users who wrote reviews even went so far as to say that it was the best support that they’d ever experienced in their entire life. Pretty good endorsement, right?

Fully Customizable

Apart from the support, one of the things that you’ll like most about Guru is that they offer fully customizable features. This means that you can build the exact email marketing campaign that you need, without any limitations, with just a few clicks of the mouse.

The good news is that since you won’t find any pre-made templates, there’s no risk of errors. What’s more, you can be sure that the campaign will be well-designed and highly customized for your unique target audience.

The bad news is that this takes a little bit of time. However, the trade-off is that if you do want to create a fully custom made email marketing strategy, you’ll be able to do so with minimal effort. This will save you both time and money in the end.

Overall Review: 4.9/5

Based on our research, it would appear that Guru, as a whole, is a pretty good choice for an email marketing guru. When it comes to the Essie test, they perform exceptionally well, achieving the perfect scores across the board. This, as you’d expect, translates into exceptional customer support and a highly customizable product.

Additionally, the reviews on the site are also extremely positive, with users praising the product, saying that it was easy to use, and that they learned a lot from it. If you’re looking to create an email marketing strategy, you can’t go wrong selecting a tool that’s been around for over 20 years and that has an overall review rating of 4.9/5. That’s impressive.

The last thing you need is a complex strategy that’s full of errors and confusion. For that reason, it’s vital that you choose a tool that is both proven and trustworthy. In our opinion, and according to the feedback that we’ve seen, if you want a good chance at success, then you should go for Guru.

Back to You

With this in mind, here’s a quick wrap-up of the top 4 email marketing companies that we recommend:

  • Guru
  • MailChimp
  • Aweber
  • Campaigner

Each of these tools has something great to offer, but for different reasons. When it comes to choosing an email marketing platform, it’s important to take into account your target audience, the type of content that you produce, and your budget. Just remember: with great power comes great responsibility!

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