Every company, no matter how big or small, has something to sell. The trick is coming up with ways to get the word out there about your product or service and making sure those who are interested in your product or service actually find out about it.
There are plenty of email marketing services available to businesses of all sizes, allowing you to take advantage of the many tools the internet has to offer.
From click-to-open to email list building, the tools available to marketers have changed the game. If your marketing strategy relies heavily on email, you’ll want to make sure you work with a reputable company that can help you harness the power of email.
Features
Every business, no matter how big or small, has something to sell. As a seller, you’ll want to make sure potential customers can discover your product or service easily and can find the information they need without having to go through multiple steps or pages to get to the point.
With that in mind, you’ll want to look for a reputable email marketing service that offers easy to use features and tools. Features such as click-to-open and auto-responders are all-time essentials for any business.
Reputation
Even if you have the most amazing product that gets rave reviews all over the place, you’ll still want to make sure prospective customers know about it. A bad review, or even one that is somewhat critical, can do a lot of damage to a business’ reputation. Luckily, the internet is a huge place, and it’s easy for anyone to discover any kind of bad review.
As a small business owner, you’ll want to ensure you’re working with a reputable company that has a good reputation and will be able to offer the level of service you need. Check out reviews from previous customers to get an idea of what to look out for. As a general rule of thumb, it’s always best to work with a company that has a lot of positive feedback rather than negative feedback.
Costs
One of the most important things to consider when choosing a marketing service is how much you’re going to have to pay. Just like any other service you use in your business, the cost of an email marketing service will vary, depending on how much you’re sending out and how much you’re paying for each individual subscription. The more you send, the more you’ll have to pay. Simple as that.
To give you an idea of what costs might be like, the following are some of the most popular pricing structures for a reputable email marketing service:
- Price per month: This is the most common type of plan and the one most likely to be found across all reputable services. It allows you to send a certain amount of emails per month for a set price. Naturally, the more you send, the cheaper it will be per email.
- Price per episode: This type of plan gives you a certain amount of budget each month to use for sending emails. You can set how many total emails you want to send and how much you’re willing to spend per email.
- Price per transaction: Similar to the previous plan, but with a bit of a twist. With this pricing plan, you have to buy credits – similar to how you’d use credit cards on the internet – in advance. Once you’ve purchased the credits, you have a certain amount of time to use them before they expire. After that, you’ll have to start all over again.
- Price per click: Similar to the previous plan but with a much smaller window of time to use the credits before they expire. When the credits do expire, they’re gone for good.
Choosing A Web Hosting Service In Orlando
When you have a product or service to sell, the next step is to find a way to display it to the world. For most businesses, this is where websites come in. A website is an online location that contains information about a company or product. Websites are created using web hosting services, which are companies that provide space on their servers for individuals and businesses to use as they see fit.
With web hosting, you don’t need to worry about building a website. The service will take care of it for you. Using a tool like WordPress, you can literally build a website in minutes and start editing content right away.
Web hosting is extremely important because it gives you the freedom to create as many websites as you want. If you think about it, you’ll realize how difficult it would be to try and build all your websites manually. Most companies will give you a free trial, so you can test out their service and see how it handles your needs. If you decide that their service is the one you want to go with, you can sign up with them directly from their website without having to contact them by phone first.
Email From
Even if you decide that web hosting is the right choice for you, you’ll still want to create an email address for your business. An email address is simply a way for customers to contact you. You can choose which email address you want to use for your business – often, people will want to get in touch using your company email – and make sure that email is easily accessible from your website.
Depending on how big you want your business to become, you may want to consider investing in a professional looking email template from a design company like MailChimp or Dontworryco.com.
Security & Confidentiality
With the ever-changing nature of the internet, it’s important to be aware of evolving security threats that might arise. Hackers can and do break into websites and gain access to customer information. If your website is accessed by a large number of people, it’s a possibility that someone could steal your company’s personal information.
To ensure the safety of your personal information and that of your business, you’ll want to look for a hosting service that offers the information security you need and also keeps your information private. There are many reputable hosting companies out there, such as WP Engine, Bluehost, and Hostgator, that protect your personal information and that of your business with military-grade encryption.
Dedicated IP
With every major change in technology, new opportunities arise. One of these is the ability to have multiple websites using the same IP (internet protocol) – or address. If you have a dedicated IP, this is what it is – your own personal address on the internet which doesn’t change regardless of where you go. It’s similar to having a phone number that doesn’t change no matter where you call from.
When you have a dedicated IP, you can have as many websites as you want under that single address without having trouble with your internet connection. You’ll want to look for a hosting service that offers this option.
Domain Protection Plan
Even if you choose the right web host, you might still want to protect your domain name – the address that you’ll use to access your website. Having a brandable domain name is extremely important, as it can be used to create websites, social media accounts, and emails. If you’ve ever purchased a product from a company and were greeted with a “please use our domain to access this site” message, you’ll know what I mean.
Protection plans vary from company to company, but most will offer some type of free domain protection plan when you sign up for their service. This way, even if your domain name is hacked or taken by someone else, they can’t use it without your permission. Enforcing the rules and guidelines set by your hosting service – and protecting your business from online attacks – can also be done through the use of security tools such as Google’s Security Checkup.