Marketing through email is a fantastic way to reach your customers.
Not only is it a completely free method of marketing, but you can also use email marketing to follow up with customers after they’ve made a purchase. Building a list of email addresses is super easy, and it’ll only take you a few minutes to set up. You can then get to work sending out your weekly or biweekly newsletter blasts.
But what if you don’t have a newsletter or email list yet? Don’t worry — we’ve got you covered. In this guide, we’ll teach you how to market through email, and we’ll give you some cool ideas for getting started.
Set Up Your Email Marketing Platform
To start email marketing, you’ll need to set up a dedicated email marketing platform. You can do this by simply logging into your Google account and creating a new email. Click on the Get Started button and you’ll be taken to the Gmail setup screen.
On this screen, you’ll need to fill out the basic information for your new email account. Once you’ve done that, click on the button that says Save Changes.
You’ll then be brought to a screen that has a big red button that says Get Started with Email.
If you’ve ever used Gmail, you’ll know that it is an extremely easy email service to use. It’s completely free, and it comes with all the basic features you need to get started. Plus, you can use the popular email service to also set up a website or blog. If you don’t have a personal website yet, then this is the perfect place to start building one.
Decorate Your Home In A Way That Is Suitable For Email Marketing
When emailing your target audience, you want to ensure that they feel as though your emails are relevant to what they’re reading. Even if you’ve got the best intentions, no one wants to get a boring email full of marketing fluff.
One way of making your emails more interesting is by decorating your home in a way that is suitable for email marketing.
These days, people love being able to see a piece of art in an email. It makes the message more personal and interesting to read, and it helps get the point across. If you’d like, you can also use your email to tell your readers where you’ll be putting up the piece of art that they just received in their inbox.
Similarly, you can use other little touches like adding a photo of yourself or someone you know, or maybe even a little video from one of your kids. At the end of the day, it’s all about the creativity.
Include a call to action at the end of each email so that your readers know what to do next. You can also use this space to promote other products or services that you think will be of interest to your readers.
Choose Products That Are Suitable For Email Marketing
When choosing products to promote through email, you want to ensure that the item you’re promoting is suitable for the type of audience you’ve decided to target. If you’re unsure whether an item is suitable for email marketing, then put yourself in your audience’s shoes for a second.
If you’ve decided to target millennials with your email marketing, for example, then it’s probably safe to assume that they are comfortable with online shopping and using modern technology to navigate their way around.
Products that are suitable for email marketing include but are not limited to:
- Digital Marketing Services
- Food Processing Equipment
- Gym Equipment
- Household Appliances
- Misc. Sports Equipment
- Office Equipment
- Personal Care Products
- Pet Products
- Seasonal Products
- Sleep Apnea Devices
- Technology Products
If you’re wondering where to put up these products, consider your email list. If you’ve got a niche audience that you’re confident will find value in your newsletter, then you can start listing products relevant to your niche.
Use Personalized, Shortened Links
When you’re emailing your links, you want to make sure that they’re short and concise. If you’ve got a long link that you think will prevent your readers from quickly skimming through your email, then you can shorten it using bit.ly or similar services.
If you do utilize shortened links, make sure to put your trademark at the end of the link. For example, instead of using this long link
You can then put this shortened link in your email message so that your readers don’t have to go back to the long link every time they want to visit a page on your website.
Build a List Of Email Addresses
To start building your email list, you’ll need to simply subscribe to email listservs relevant to your niche. For example, if you’re pitching home appliances to millennials, then you can sign up for a home appliances email list. You can then get to work sending out emails to people in your prospect list.
There are several home appliances and digital marketing blogs that you can follow to get started, so ensure that you sign up for as many of these mailing lists as possible.
When someone subscribes to your email list, you’ll need to provide them with a way to opt-in to future communications from you. To do this, you can use a call-to-action (CTA) at the end of your emails. Typically, you’ll want to encourage your readers to visit your website or some other relevant location online.
Using a CTA allows you to track the effectiveness of your emails through click-through rates. A click-through rate is the percentage of people who click on an individual point or element (like a CTA) in your email. You can then use this number to get a sense of how many people are responding to your communications.
Consider Your Subject Line
When someone opens your email, the first thing they’ll see is your subject line. To grab their attention, you can use an engaging subject line that will encourage them to open your email. When crafting your subject line, keep in mind that you’ll be using this line in the body of your email as well.
Subject lines should not be longer than six or seven sentences, and they should be concise yet descriptive. Try using marketing-related verbs like “market,” “target,” or “enroll,” to make your subject line sound like an advertisement.
If you’re writing to convince someone to purchase a product, then you can use the words “offer” or “sale” in your subject line. While these are effective, make sure that you don’t overuse them. If your goal is to inform rather than sell, then you can use the words “info” or “alert” instead.
Test Different Headlines
To determine the most effective headline for your email, you can use a free tool like Google’s Keyword Planner. With this tool, you can easily search for the terms that people are using to find information on your topic and see how those keywords are performing in terms of search volume.
If you think that your target audience is mainly made up of millennials, then search for “millennials” and set your location to “United States.” From here, you can see the various search volumes for terms associated with millennials.
You can use the search results to find the keywords that you think are most suitable for your product and create a new, personalized heading for your email.
Include A Video
Adding a short video to the end of your email can help drive interest and engagement. To create a short video, you can use a free tool like YouTube to quickly film a few minutes of yourself talking about a relevant topic.
Once you’ve got your video uploaded to YouTube, you can add a link to it within your email. If you’ve got a spare ten minutes, you can then visit YouTube and click on the tiny blue icon that’s located at the bottom of your player.