Infusionsoft: An Introduction

I remember the first email I ever received from Infusionsoft. It was a welcome email, full of useful information and encouraging words. I was instantly intrigued and decided to find out more. Since then I’ve been a big fan of the product and even consider myself an “infusionsoft champion”. If you’re looking for a tool to grow your business or just want to understand what all the excitement is about, this article is for you.


Let’s start with the features. Infusionsoft is a business management software that offers a lot of great tools and functionality for growing and running a business successfully. Here’s a shortlist of some of its most prominent features.

  • Sales Analysis
  • Customer Relationship Management (CRM)
  • Marketing Automation
  • Inventory Management
  • Purchase Order Processing
  • Project Management
  • Document Management
  • Analytics

Ease Of Use

One of the biggest draws of Infusionsoft is how easy it is to get started with and how intuitive the user experience is. Even if you have never worked with a business management software before, you’ll be able to pick up and learn to use Infusionsoft in under an hour. The setup process is extremely straightforward and even non-technical businesspeople can follow it without any problems.

Another major factor that makes Infusionsoft so appealing is that it was designed for businesses of all sizes. No matter what kind of a business you are running, Infusionsoft can help. From a solo entrepreneur, to a small business owner, to a multinational corporation, each user has a customized experience that suits them perfectly.

Since its founding, Infusionsoft has continuously worked to improve its product and simplify the user experience for all its customers. The software offers a lot of flexibility in terms of its interface and the features that it offers. Due to this, even less experienced users can access and learn to use Infusionsoft successfully.


One of the things that make Infusionsoft so attractive is that it’s extremely affordable. The cost of the basic license is just $299 per year. Plus, you get three free users with that purchase.

By keeping the cost low, Infusionsoft is able to attract a larger customer base and gain a bigger impact. While expensive software solutions like Microsoft Office may provide a lot of value, their high cost usually keeps them out of the reach of smaller businesses.

With Infusionsoft, the cost is the same as the value and it’s definitely a bargain for the quality and quantity of the product that you’re getting. Additionally, updates and support are always free.


For newer businesses or those that want to get the most out of their software purchase, Infusionsoft offers lots of different versions to choose from. Regardless of whether you’re looking for a free trial, the basic package or the entire Enterprise solution, you’ll find what you’re looking for. For more information on the different versions of Infusionsoft, visit this link.


One of the things that make Infusionsoft stand out are its customer support documents. Not only do they make the user experience much better, they also help customers solve daily problems more easily. Rather than having to contact the company directly, users can get almost all the answers they need from the support website or by sending an email to the sales rep. For more information on customer support, visit this link.


From a security standpoint, Infusionsoft is very strict about the type of devices that it allows and the software that it supports. Since its main goal is to make business operations more efficient and effective, the company puts a priority on keeping the software safe and sound. The platform is PCI compliant and fully encrypted at all times, keeping your business data secure.

For those that need an extra layer of security, Infusionsoft has a standalone VPN client that can be accessed through any device (computer, mobile phone or tablet). Just log into your VPN account when you connect to the internet and all your connection is protected, regardless of where you are. Plus, all your data is encrypted and stored on servers that are fully PCI compliant too. There’s a lot more to security than encrypting data, making sure that your servers are up to date with the latest patches and keeping bad packages off your system. You can learn more about the security features of Infusionsoft here.

Global Reach

Infusionsoft is a global company with offices around the world. Due to its size and international scope, the software offers lots of different languages and locales for users and customer support. The interface and the content are all fully translated so users can access the platform even if they don’t speak the same language as you.

Additionally, the platform is completely locale-aware. Even if you’re accessing the software from a different country, all the data will be displayed and operated on using your settings. So you may see prices in a different currency or time zones, and the localization will take care of all the rest.


Overall, Infusionsoft is a great solution for businesses that want to streamline their operations and be more efficient. Due to its cost-effectiveness and its wide appeal, the software should be on your radar if you’re in the market for a business management solution.

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