If you’re looking for a career change or looking to make a jump into digital marketing management, you’ve probably considered heading to Chicago, IL for work. The city’s booming economy and gorgeous weather make it a popular choice for those who want to work in business or marketing; however, there is more to this city than meets the eye. Chicago’s thriving technology scene and robust culture offer a wealth of opportunities for those interested in a digital marketing job. Below we’ll discuss the qualifications and jobs available in Chicago for those interested in a career in email marketing.
Know What to Look For
The first step to taking the bull by the horns in finding your perfect job is understanding what you’re looking for. While it’s great to be able to dream up a career path or switch careers altogether, you must be able to pinpoint what you need to do to make it happen. In the world of digital marketing, you can find a variety of jobs, but they all boil down to one thing—you’ll be creating and promoting products, brands, and/or services via email.
That’s a lot of emphasis on one thing, but it’s critical that you understand what that is. Email is an essential part of our digital lives, connecting us to information and allowing us to stay in touch with friends, family, and business contacts. As a digital marketer, you’ll be creating and sending out content to attract, engage, and motivate people to take action—whether that’s signing up for a blog post notification, purchasing a product, or filling out a form.
Whether you’re an experienced marketer or just getting started, it’s crucial to understand what kinds of qualifications you’ll need to be able to break into this industry. You’ll need to understand what makes up a well-written email, the various parts that make it stand out from a typical social media message, and the dos and don’ts of pitching.
Education & Training
Those with a bachelor’s degree in marketing, communications, or business administration are typically positioned to gain employment in this field. On that note, a surprising number of marketing and business professionals do not have a formal education in marketing—yet they’re able to climb the corporate ladder and land important marketing jobs. Marketing is an ever-changing field, and employers are always on the look out for new talent, whether experienced or inexperienced—which is why you should consider pursuing training even if you are well-versed in marketing theory.
Those who do choose to continue their education can look into a graduate degree in marketing or business administration with a concentration in digital marketing. With so much emphasis on technology and digital marketing, it’s a must that you keep abreast of the latest trends and technologies in this field. An accredited education will qualify you to take on senior-level positions in this market, and that’s what you need to keep in mind if you’re looking to make a career change.
Employer Resources & Benefits
If you’re looking for a job in marketing or social media management, check out these reputable websites and sign up for the email alerts to stay in touch with important news and information in this field. Here are some of the best places for you to look for a job in Chicago:
- Aberdeen
- AdRoll
- CGSociety
- Constant Contact
- MailChimp
- Optimerous
- Penta
- Unbounce
- Woopra
- Zopim
Technology
The field of digital marketing and social media management is ever-changing, and technology plays a huge role in determining your present and future success. If you’re unfamiliar with technology or want to brush up on your skills, you should consider taking a few online courses via a reputable institution. With the world of digital marketing changing so rapidly, and the demand for qualified personnel growing, it’s essential that you keep up-to-date with the latest trends and technologies. Take the time to learn now, and you’ll be in a much better position to establish a successful career in the near future.