How to Launch a Mailing List for Your Knoxville Business

A mailing list is a type of email subscription service where you can subscribe to email notifications when someone else publishes new content.

A mailing list is a great tool for keeping in touch with people who are important to you, and it can also help you engage with potential customers who are interested in your products or services.

In this article, you’ll discover the key steps to take to effectively launch a mailing list for your Knoxville business.

Set the Right Niche

Before you can start building your list, you need to determine what type of content you’ll use to attract potential subscribers. Your decision to focus on a certain niche will guide your entire content creation strategy, so take the time to find a very specific niche and explore the opportunities that exist within it.

To best understand what type of content will be valuable to your target audience, you can ask yourself the following questions:

Who is my audience?

Who are you trying to reach with your content? Consider your target audience, which will impact the kind of content you create. This includes both your current and potential customers. Your answers to this question will help you create content that is valuable to your audience. To learn more, read our guide to creating value-driven content.

You should also determine who your ideal customer is and what they want. This person will be the ultimate recipient of your content. You can use information from customer surveys to help you discover the types of content your audience wants. For example, if you sell clothing and accessories, you might learn that your customers want to read about fashion trends or learn how to dress trendy.

Create Personas

Creating personas will help you visualize who your audience is, what they want, and how you can provide value to them. A persona is a persona is a type of character or representation used in marketing to clarify a brand’s identity. For example, if you sell men’s clothing, you might create a persona named “Mr. Formal.” This is the type of person you’ll need to convince to buy your goods and services.

You can use the answers to the above questions to inform the creation of your personas.

Choose A Name

You need to choose a name for your mailing list, and you want to choose a domain name that is both memorable and relevant to your niche. You can use your personas to help you come up with a suggested list of names to choose from. For example, you might suggest that Mr. Formal uses the name “bigbaldybears” for his mailing list because this is the type of person he meets often. Alternatively, you could suggest “knottypine” if you’re trying to create an outdoor enthusiasts’ list.

Determine Themes & Topics

From your niche, you’ll want to choose a handful of topics you’ll use to build out your content calendar. These are the types of posts you’ll write regularly. Topics can be guides, how-to articles, product reviews, or anything else you can think of.

You don’t need to limit yourself to just these types of posts. As a content marketer myself, I often recommend clients create content calendars where they plan out a variety of content types and themes throughout the year. It’s important to have a variety of content because audiences might not get a chance to see your content all the time. This is why you should aim to write a blog post every two weeks.

Choose a handful of topics that are both narrow and broad enough to cover. For example, if your niche is fashion, you might want to choose a specific type of clothing brand (e.g., Burberry), a design technique (e.g., animal print), or an architecture style (e.g., Spanish).

Establish A Theme (Hook)

After you’ve settled on a name for your mailing list and you’ve chosen a few topics, you can begin to establish a theme for your content. A theme is the unifying concept that will guide everything you write.

If you want to keep your content fresh and interesting to readers, you should continue to explore new topics as you establish your theme. But, you also want to make sure you don’t overdo it and start spamming your blog. Avoid going too deep on a topic, especially if you’re not that knowledgeable on it. The point is to establish a theme that is unique to your content and doesn’t happen to be in the general public’s knowledge.

Create Keywords

The keywords you use in your titles and body will help search engines like Google determine what your content is about. When creating your keyword list, you need to consider two things: the average number of people searching for each term, and how competitive each term is.

The first step is to locate the current popularity of each term. You can use tools like Google Trends to easily find this information.

Make a note of how frequently your target audience searches for each term. For example, if you discover that your audience is searching for the term “luxury skincare products,” you may want to consider using this term as the hook for your next blog post.

The second step is to check the competition for each term. You can use the resources on the Google Keyword Planner to find the popularity of any term, along with its competition.

The closer the competition is to zero, the easier it will be to rank for Google using keywords. This also means the fewer people are searching for those terms, which gives you a better chance at appearing in the top search results.

Build Out Your Content Calendar

After you’ve established a theme for your content and chosen a few topics, you can begin to build out your content calendar. A content calendar is a list of all the content you’ll produce throughout the year, including the type of content, the dates you’ll publish the content, and the keywords you’ll use.

You might want to begin by creating a rough draft of your content calendar, then take the time to flesh it out and add the appropriate dates and topics. It’s important to add the right dates because if you’ve chosen a specific day or date for your content to be published, you’ll need to follow through.

Choosing specific dates for your content to be published isn’t just about following through; it’s about establishing consistency throughout your year’s content and ensuring you don’t miss any important dates. If you’re consistently choosing content-free days, you’ll find it difficult to grow your audience and convince them to pay for your products or services.

Build Out Your Email Marketing Campaign

Once you’ve launched your mailing list and begin receiving subscribers, you’ll need to create an email marketing campaign. An email marketing campaign is a set of emails, including a welcome email, that you’ll send to a list of subscribers.

The goal of your email marketing campaign is to engage with your audience and grow your relationship with them. To achieve this, you might want to consider sending out a weekly email containing new content, or at least a regular email checking in with important announcements and news about your business. These two types of emails will act as a link back to your website if someone clicks on them, and they’re also the first point of contact for new subscribers.

You can take advantage of email marketing tools like Aweber, or you can use a service like MailChimp, which is also popular with bloggers. These two platforms make it easy to set up an email marketing campaign, and they have a robust set of features which will help you build out your list and engage your subscribers.

Measure & Analyze The Results Of Your Efforts

You don’t need to be limited to just one type of content when launching a blog. As a rule of thumb, I recommend having a mix of both. You can explore a variety of topics, but make sure you have a few that are closely aligned with your niche. The reason for this is simple: your target audience might not find all of your content valuable, but they’ll find some of it interesting, and this is how you grow your audience. Your content should be valuable to your target audience, and this can only happen if you create content that is aligned with their needs, interests, and beliefs.

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