You’ve probably heard the term ’email marketing’ thrown around a lot, and you may even be considering trying it out with your own business. But what exactly is email marketing, and how can you make it work for your business? In this blog post, we’ll discuss the ins and outs of creating a successful email marketing list.
What is Email Marketing?
Email marketing, or digital marketing as it’s often called, is the process of sending email messages to prospective customers to promote your products and services. Sounds simple enough, right?
Well, it is, but that doesn’t mean it’s easy. There are a few tried-and-tested ways of doing it well, and we’ll discuss five of them.
1. Measure The Right Way
You wouldn’t buy a car without first testing it out, so why would you approach marketing without a plan? Before you begin your email marketing campaign, it’s important to set up an appropriate basis for measuring its success. What does that mean?
To put it simply, you need to set a benchmark. You don’t want to launch your campaign and find out that it’s not bringing in the results you were looking for, so it’s important to find out what is and isn’t working before you launch your next campaign.
That’s why you need to set a benchmark. It’s important to find out what your benchmark is before you begin your email campaign. That way, you’ll know if you’re meeting your target audience’s needs and if the campaign is working as intended. Setting a benchmark is also valuable because it allows you to track the results of your campaign over time and see how effective it is.
If you’re just beginning your email marketing journey, it’s a good idea to take the time to figure out your benchmark. Start by looking at how other companies are conducting successful email marketing campaigns, then take that info and apply it to your own business. And remember: It takes time to see positive results from your marketing efforts.
2. Personalise The Welcome Email
Once you’ve decided on your benchmark, you can personalise your welcome email. That is, you can make sure that the email you send to new subscribers has content that’s relevant to them. You can also use automation to make the process of sending out this email much easier. We’ll discuss how to do it better in a bit.
3. Choose the Right Email List
Another important aspect of your email marketing strategy is choosing the right email list. When considering which email list to use, it’s important to bear in mind the demographics of your target audience. That is, you need to choose a list of individuals who are more likely to be interested in your product or service. You don’t want to send your email to someone who isn’t on your side, as they’ll just drop off your list without even bothering to read your email.
To determine the demographics of your target audience, take a look at the industries and occupations of those who visit your site or use your app. Your website analysis tool, Google Analytics, is a great place to start.
For example, if you’re an e-commerce business, you may want to choose a list of consumers who fit into the millennials demographic. Or if you’re a marketing agency, you may want to choose a list of decision makers who are either in a purchasing or hiring position.
4. Measure The Results Of Your Email Marketing Efforts
Once you’ve started gathering subscribers, it’s important to regularly measure the results of your email marketing efforts. By doing this, you’ll be able to determine if you’re meeting your target audience’s needs and if the campaign is effective.
To do this, you can use various metrics and analytics tools. However, a simple yet effective way of measuring the success of your email marketing campaign is to look at engagement rates. Basically, you want to find out what percent of your emails end up being opened, and what percent of those emails subsequently lead to actions, like buying a product or signing up for a trial offer. (Learn more about getting responses with email marketing.)
If you’re looking for inspiration, check out this blog post to learn how HubSpot used email to grow their business. Or, for a real-life example, take a look at how Pat Flynn uses email to build his business.
5. Automate Your Email Inboxing Process
If the thought of sending out marketing emails manually is putting you off, you can automate the process.
Some email marketing platforms, such as HubSpot, allow you to set up automated email campaigns that can be triggered based on criteria you set, like the number of subscribers you have or when a new product is launched. This can be a great way to get in touch with your audience without having to think about it every single time you send out a new message.
For example, you can set up an automated email campaign that sends out a weekly newsletter, featuring the latest product updates and deals. You can also use automation to send out welcome emails or follow-ups after you’ve contacted a new subscriber. (Learn more about getting automated email replies from HubSpot.)
To take your email marketing efforts to the next level, consider looking at automated email marketing platforms. These can make the process of marketing to your audience much easier and increase your chances of getting results.