Email marketing is one of the most effective ways to reach potential customers, gain insight into what matters to them, and make direct sales. However, without a clear idea of who you’re targeting and a way to segment those who’ll benefit from your offer, it’s hard to know how effective your campaign will be. That’s why it’s important to establish a solid email marketing list. Here’s how to create one by zip code.
Build An Email Database
You can get started by simply collecting email addresses. There are a number of free tools like the MailChimp automatic email capture tool that can help you easily create a list of email addresses. You can also use a service like GetResponse to quickly and easily create email marketing lists for your business.
Whatever method you choose, make sure that you have a plentiful source of email addresses so that you can offer something exciting to your audience. Having hundreds of thousands of email addresses is considered good practice. Having tens of thousands is considered excellent practice.
Use MailChimp To Build A Branded Email List
MailChimp is the most popular free email marketing tool. Launched in 2004, MailChimp allows you to create a free website and collect email addresses. Once you have your email list, you can send out regular emails, collect leads, and grow your business.
Although the service is free, you will have to join the MailChimp network to access their services. If you’d like to keep your email addresses and not have to share them with anyone, you can opt-in to their network to create a branded email list.
By default, the MailChimp dashboard does not allow for any spam. This can be altered through the settings page. However, you should seriously consider whether or not you want your email list to be filled with all sorts of spam. If you run a reputable business, you won’t have any problems attracting quality leads to your inbox.
Use The Subscription Model For Your Email List
You might also want to look into the subscription model for your email list. The advantages of a subscription-based email list is that you can control the types of content that are delivered to your subscribers. You can give them what they want and give them value while still keeping your bottom line open for new business.
Depending on your product or service, you might want to consider a freemium model, such as Google Offers. With a freemium model, you can give subscribers access to premium content or courses while still keeping your bottom line open for new business. A freemium model can help you gain credibility with potential clients because they see that you’re willing to give something valuable to your audience.
Look Into Updating List Member Information
As people change addresses and jobs, it’s important to keep up with the information for your marketing lists. Unless you’re looking for a very specific audience, it can be difficult to determine who’s on your list and who’s not. One option is to use a service like Contactually to monitor changes to your list. This way, you can determine when someone has left your list or when their email address has changed. Then, you can re-engage with them using the updated information.
Use A Free Email Service To Send Bulk Emails
There’s also the option of simply using a free email service to send out your emails. Many of the big-name email services, like MailChimp and GoDaddy, offer free accounts. If you’re looking for a simple solution, these services can help you easily create and send out emails to your branded email list.
You can use services like MailChimp or GoDaddy to gain credibility with potential clients. When people see that you’re using a reputable service, it can help you build trust with them. This is especially beneficial if you’re selling a high-priced product or service that doesn’t have much competition in your area.
Utilize MailChimp’s Autoresponder For Maximum Effect
MailChimp’s autoresponder is a tool that allows you to automatically send out follow-up emails to your email list. The autoresponder is an easy and convenient way to keep in touch with your leads and establish credibility. You can use the autoresponder to send out regular emails with valuable content or create automated email campaigns.
The power of the autoresponder is that you can set it and forget it. You don’t have to worry about whether or not you’ll remember to send out an email once a week, let alone every two weeks. The autoresponder does the routine work for you so that you can concentrate on growing your business.
Consider The Demographics Of Your Targeted Audiences
The demographics of your target audience is one of the most important factors to consider when creating your email marketing list. You can use services like LookSmart to easily find the demographics of the people in your area. Alternatively, you can use your favorite search engine to simply find the population of your area.
For example, if you’re marketing to adults in the state of Washington, you’ll want to make sure that you’re collecting emails from people who live in Washington and whose email address reflects that they’re from Washington. Filling out a form with your email address and zip code, and checking the box that says “We’ll never share your email with anyone” doesn’t provide security for your email address. You should seriously consider whether or not you want your email address to be shared with anyone.
Use MailChimp To Build An Audience On Multiple Channels
You might also want to utilize MailChimp to gain credibility with potential clients. If you run a reputable business, you can use the service to help establish your expertise while creating and maintaining your email list. You can use the service to gain credibility with potential clients because they see that you’re willing to reach out to them on social media channels like Yelp and Google Plus.
By creating a listing on these channels, you’re essentially giving your potential clients the opportunity to contact you directly. If you establish yourself as an expert in your industry, you’ll gain credibility with those who find you on social media. In turn, they’ll be much more likely to trust your recommendations or purchase your products or services.
How To Create An Email Marketing List By Zip Code
Now that you have an email list, you can start using it to gain credibility with potential clients, market your products, and grow your business.