How to Manage Your Email Marketing – From Planning to Reporting

There is a common misconception that email marketing is not a big deal. People think that it’s just a simple click of a button and then suddenly their list of email subscribers grows by 1,000. Well, that might have been the case in the past, but now? It takes a lot more work than that.

The thing is, email marketing is never going away. Whether you’re using marketing automation software or you’re setting up drip campaigns, email marketing is a crucial part of any business’ strategy. In today’s world, people use emailing to communicate regularly with customers and prospects.

So whether you’re just getting started or you’re already running a successful email marketing campaign, this article is for you. Here are some of the best tips and tricks for effectively using email marketing to grow your business:

Set Aside A Specific And Dedicated Time Each Week To Work On Your Campaign

Your email marketing campaign is only as good as you make it. It would be best to set aside at least half a day a week to work on your email marketing. That way, you can maximize the value you get out of it. If you’re looking for a quick short-term gain and expect your numbers to spike simply because you sent an email then that’s what you’re going to get. But long term progress is all about steady growth through a consistent email marketing strategy.

Even if you’re using automated email campaigns or you’re just doing simple emailings, you still need to set aside time to work on them. The reason is simple. Every time you login to your mail provider to send an email, you’re at risk of being captured by spam.

So if you don’t want to end up in a place where you need to apologize for the unsolicited emails you send out, then set aside time every week to work on your campaign. You might even consider using a tool like Vero to help you manage your email marketing and to keep track of your open rates, click-throughs, and conversion rates.

Use Keywords In Your Headline, Body And Sender

When someone clicks on a link in an email, the chances are they’re expecting to see something interesting. After all, the subject line is what gets cut off when someone previews an email in their mailbox. The body of an email is also important as it’s what the recipient focuses on while deciding whether to read your message or not.

If you want your emails to be actionable, use keywords in your headline, body, and sender. For example, if you have a product review and you use the keywords ‘product review’ in your body and the name of the company in your sender, the email will show up in search results when someone is searching for a product review. And if you have a giveaway and you use the keywords ‘giveaway’ in your body and the name of the company in your sender, the email will show up in search results when someone is searching for a giveaway.

Emails with keywords in the content gain the most traction because they are more likely to be read by the audience you’re trying to reach. And when someone opens your email, your content is right there in front of them.

You might think it’s enough to simply add your keywords to your content, but that’s not enough. Think about the email’s recipient. Would they be more likely to read something with the word ‘product’ in it or would they be more likely to read an article about fashion trends? It depends on the person you’re sending the email to.

Avoid Spamming

Spamming is when you send out hundreds or thousands of emails to people who have not requested any sort of interaction from you. These people typically sign up to receive your emails because they think it’s some sort of free marketing software or a chance to get products for free. While there is some truth to that, it’s more complicated than it seems.

If you want to keep your email marketing free from spam, you need to learn how to judge your target audience and create buyer personas who will give you an idea of who you’re actually hitting with your emails. Doing this will help you find a way to put a stop to the spam and deliver the content you’re supposed to be sending. It might seem easy enough to find your target audience, but with so much email spam it can be hard to know where to start.

Personalize Your Branding And Subject Lines

This is more of a ‘save this for later’ tip, but it’s worth pointing out. When you send an email, you have the opportunity to brand your email. This is the text that is going to be attached to the email in addition to any design you might have chosen.

Personalizing your branding and subject lines is important for several reasons. First, it gives you the opportunity to stand out from the crowd. Second, it shows that you took the time to think about the person you’re sending the email to. Third, it gives you the opportunity to get creative with your subject lines and to come up with something unique that will draw the reader’s attention. And finally, it gives you the opportunity to track the results of your email marketing campaign.

If you want to add a little something personal to your subject line, you can try using the person’s first name or the name of a famous person. Or you can use a couple of the keywords from the headline to create a short, snappy subject line and attach it to the email. Doing this will help you find the right people who will benefit from what you have to say.

Branding your email and using a personalized subject line will make all the difference. Once you get the hang of it, designing personalized emails isn’t as hard as you might think. With a little bit of work, you can put a brand-new face on your email advertising.

Emails are a great way to communicate. No matter what your emailing solution is, from an all-in-one platform like Mailchimp to a standalone tool like Vero, you’ll be able to find a way to put your thoughts into an email and have them delivered to your subscribers with the help of a tool.

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