10 Ways to Increase Your Email Marketing Market Share

In case you’re wondering, we aren’t affiliated with Google in any way. That being said, the Google AdWords tools are popularly used to generate ideas for this blog post.

Email marketing is a form of digital marketing that allows businesses to reach their target audiences with content curated from social media and website feeds. The main goal of email marketing is to increase brand awareness and generate and convert sales. Let’s explore ways to make the most of your email marketing.

1. Use personal email addresses

One of the simplest and most effective ways to increase your email marketing market share is to use your own personal email addresses. You can get fancy by using a.com or a.gov address, but why not keep it simple and use your personal address? Your readers will appreciate it and you’ll start gaining a reputation as a thought leader in your industry. There’s nothing worse than getting something in the mail that you didn’t order, so make sure that your personal email is only used for important stuff.

2. Design a distinctive email template

One of the first things that you’ll want to do is to design a distinctive email template. This is similar to the style of your website or social media profile, but in a small, digestible package that’s easily accessible via email. It’s a good idea to take a look at some of the successful email templates in your industry to get inspiration.

Your email template should reflect the ethos of your business. If you sell health and fitness products, then your email might contain an exercise tutorial or nutrition tips. Alternatively, if you’re an online retailer, you might include product shots or a special offer.

3. Choose a pleasant, yet professional-looking header image

Choosing a distinctive header image is a great way to make your emails stand out. Although email clients like Gmail and Outlook allow for the inclusion of images in emails, there is often a size limit due to email storage space constraints. So, you’ll want to make sure that the image that you choose is of a reasonable size. If possible, include a transparent background so that the image isn’t too large and blocks out the text. Inclusive imagery is becoming more popular, so make sure to use this option whenever possible.

4. Customize the subject line

The subject line of your email is one of the most important parts of your email, as it will be the first thing that your recipient will see. This is why you need to put a lot of thought into it. The best subject lines make the reader interested in the rest of the email, and encourage them to click through to your site or offer. A good rule of thumb is to write the subject line as if you were talking to a friend. For example, if you’re sending an email about a new health product, you might write, “Lose weight with these tips from the experts.”

The key words highlighted in bold text are what the email will be judged on, so keep those in mind while drafting your subject line.

5. Personalize the message

Your email content is the part that you’ll write after creating the template. This is where you’ll put in the details that you didn’t put in the template, so make sure that you maintain a consistent voice throughout the whole email. If you’re sending a group email, make sure to send it to everyone with a personalized message, including a signature at the bottom. The best way to make your message personal is to think of a specific example of when you’ve used the product or service that you’re marketing and why you think that it’ll be beneficial to the recipient.

6. Use social media and other platforms to promote your email marketing campaign

Let’s face it, until very recently, most people didn’t use email to get information from businesses. That being said, with the resurgence of email marketing, social media has become even more prominent in the marketing world. You can’t emphasize how important it is to have a presence on social media, as this is where the majority of your target audience will look for product information and updates.

If possible, create a hashtag for each email that you send out and use this when posting to social media. If you’re posting a blog article that relates to your email marketing campaign, include this hashtag in the blog post so that it’ll be easy for readers to find relevant content.

7. Measure the success of your email marketing campaign

The best way to discover the effectiveness of your email marketing campaign is to measure its success. By checking the open rates, click-through rates, and conversion rates of your various marketing campaigns, you can easily identify which strategy is working and which one needs to be changed. For example, if your click-through rate is low but your conversion rate is high, this means that your ads are probably not being displayed in the correct locations to attract the kind of people that you’re looking for.

8. Automate the collection of form data

An important part of marketing a product or service is collecting as much information as possible about your target audience. One of the simplest ways to do this is to collect email addresses. While it might be tempting to simply include this in your signature at the end of every email, this is a bad idea because you don’t want to overuse the same email address. You’ll eventually realize that your email isn’t getting delivered, as spam filters soon turn back against you.

Instead, you’ll want to automate the collection of email addresses. This can be done by simply including a form on your website that users can fill out. You’ll then be able to collect these email addresses without having to ask for them by hand. Once you have a decent amount of email addresses, you can automate the sending of informative emails about new products or services that you launch.

9. Use analytics tools to track the progress of your email marketing campaign

While it’s impossible to know for sure, it’s likely that your email marketing campaign will reach some kind of milestone. For example, if you’re sending out emails to people in a specific country, you’ll want to see if they’re actually opening your email or just hitting the delete button without reading it.

The best way to track the progress of your email marketing campaign is with analytics tools. These offer you a clear picture of how your various strategies are performing, and allow you to constantly improve your results. Some of the most popular analytics tools include Google Analytics and Hootsuite.

10. Test new email marketing strategies

With a little effort, you can always find a way to improve your email marketing results. Sometimes, all it takes is a different approach. For example, if you’re finding that a certain demographic isn’t engaging with your content, it might be because you’re not offering something that they want or need. In this case, it’s time for you to try something new.

The fact is, there isn’t one perfect way to increase your email marketing market share. However, with a little bit of ingenuity, you can always find a way to make it happen. If you’re ready to take your email marketing to the next level, be sure to try out these helpful tips. And remember – if you keep making small changes, eventually you’ll start to see big results!

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