Email marketing is a form of digital marketing that helps you to connect with potential customers through email. The benefits of an email marketing campaign are numerous. You can target the right audience with your message and you can use your campaign to grow your business. Let’s take a look at how to set up your own email marketing campaign in Mississauga.
Target The Right Audience
One of the important things to keep in mind when you set up your email marketing campaign is to target the right audience. Your marketing message may not resonate with everyone, so be sure to choose a group of individuals who will benefit from your email campaign. You can use demographics, psychographics, or behaviour patterns to identify the ideal buyer for your product or service. Once you have chosen your audience, you can design your campaign to reach them. For example, if you are marketing a luxury handbag line, you might want to send tailored messages to women between the ages of 25 and 45 who live in major cities like Toronto, Montreal, or Vancouver.
Design Your Message
The second step in setting up your email marketing campaign is to design your message. This is what you will use to attract and retain your audience. You should always have a clear message with a goal in mind when you set up an email marketing campaign. To keep things simple, you can use the WIIFM (What’s in It for Me) approach. This involves making a list of the benefits that your product or service offers to the consumer. Next, you can create a compelling story around these benefits. The more you can do to interest your audience, the more likely they will be to click on your email and read your content. Once you have designed a compelling message, you can build on this base by adding more value or inspiration to your emails.
Plan Your Content
The next step in setting up your email marketing campaign is to plan your content. You must have content in mind when you set up your campaign, otherwise you will be shooting in the dark. In the world of digital marketing, content is king and it’s always relevant. When you create content for your email campaign, it is vital that you plan out what you will say and how you will say it. This will form the backbone of your campaign. For example, if you are using email to promote a new luxury handbag line, you might want to consider creating a brief video to showcase the bags. You could then follow this up with an explanatory email article detailing the features of the bags.
Create Your Subject Line
The last step in setting up your email marketing campaign is to create your subject line. If you are using an automated email marketing software, your software will have given you suggestions for a subject line. However, you are responsible for creating the most compelling subject line you can for your campaign. In the example above, the bag brand is responsible for creating a subject line that will entice women to open their email. The line can be as short as possible while still maintaining your target audience’s interest. Remember that your subject line will appear just above your message in the email form. Keep this in mind as you write your subject line.
To set up your email marketing campaign, you first need to identify your target audience and create a simple message that will compel them to open your email. From there, you can design a compelling message and use that to inspire you to create content that will form the backbone of your campaign. Finally, you can use your subject line to lure potential customers to open your email and read your content.