If you’re looking for ways to grow your business, then you’ve probably considered creating a list of email addresses for prospective customers. Conventional email marketing lists, often purchased from companies like MailChimp or Constant Contact, can be extremely valuable – as long as you use them effectively.
The problem is that creating a list of email marketing contacts is time-consuming and there’s no guarantee it’ll work. In this article, we’ll share with you effective ways to use branded email lists that you can purchase from reputable companies like Wirecutter and others.
Why Use Email Lists?
With the overall business becoming more and more digital, companies like Wirecutter have established themselves as industry leaders in providing customers with an amazing online shopping experience coupled with exceptional product information and reviews. When a new customer signs up for an account on their website, they receive an email offering them a special deal on their first purchase. As a brand new customer, you’ll definitely want to take advantage of this offer!
As a supplier of kitchen and bathroom products, when someone orders a product from you, you’ll typically receive an email notification and a little bit of follow-up information about what they want. Sometimes this might also include a delivery date.
Beyond the basics of sending out an order and shipping it, companies like Wirecutter often send out regular email updates about their brand, special offers, and upcoming events. When someone is on their email list, they’re constantly being marketed to with exclusive offers and relevant information that could help them with their business or personal life. Creating and maintaining a good email list is a lot of work, but it’s definitely worth it!
What makes up a Good Email List?
In order to create an effective email list, you’ll want to incorporate a variety of elements including; product and industry-related information, company blogs, special offers, and relevant news articles. You should also consider creating separate emails for customers who buy different products and/or from different companies. You can use tools like Aweber to help you create different email templates for each type of product or service that you sell.
When you’ve got several different products and/or services to sell, creating specific lists for each of them is the simplest and most effective way to go about it. With multiple lists, you can send out customized emails promoting your products and services without being overwhelmed by the amount of email you have to send. You can also use automated email campaigns to grow your business.
A company called Razor Digital Marketing claims that well-designed emails can get up to 61% of the respondents to a poll to take further action (i.e. fill out a form, make a purchase, etc.). When you combine that with the 40% of the respondents who agree that the email “was quite possibly the best marketing investment I have ever made”, it’s easy to understand why well-designed emails can be so effective.
How to Purchase a Branded Email List From Wirecutter
One of the most reliable and respectable companies when it comes to selling email lists is called Wirecutter. If you’ve been searching for a reputable source for email lists and wish to purchase one for your business, then Wirecutter is the company to go through. They’ve been around for a while and have built a name for themselves by providing high-quality, valuable information to customers who are in the kitchen and bath industries. When you become a registered user of their platform, you’ll have access to thousands of contacts who are interested in your product or service.
If you don’t have a lot of cash to spend on marketing and wish to avoid wasting your precious time & resources trying to figure out which email list to use, then branded email lists from reputable companies such as Wirecutter are a great compromise. Their lists are relatively affordable, contain a wealth of information, and can be used time and time again.
There are several different plans available when it comes to purchasing a Wirecutter list, the most popular one being the Standard plan at only $2.95 per month. With this plan, you’ll get a free domain and you can utilize the bulk email functionality to send out regular emails to clients.
If you don’t want to send out too many emails or want to track the open-rates and click-throughs on your emails, then you can upgrade to the Pro plan for $5.45 per month. With this plan, you’ll also get a free domain and you can use email marketing software like Aweber to help you design and send out your emails more effectively.
If you’re looking for ways to grow your business, then it might be a good idea to purchase a branded email list from a company like Wirecutter. Not only will this help you stay organized and send out only relevant content to your audience, but it’ll also allow you to experiment with different marketing strategies without risking too much financial investment. If you’ve been searching for a solution to help you get more customers and grow your business, then Wirecutter could be a good option to consider.