The purpose of this article is to show you a foolproof way to market your photography business using email marketing.
Marketing to the RIGHT audience with the RIGHT content
The first step to effectively marketing your business is to target the right audience and create content that they want to receive.
You must understand that your target audience is most likely already familiar with your product or service; therefore, you should strive to provide them with content that is both relevant and interesting. Irrelevant and bland content will never do.
Developing a marketing strategy
Once you’ve established the purpose of your content (to attract, engage and retain customers), you can develop a marketing strategy to achieve your goals.
This strategy should consist of a series of small steps, each one carefully thought-out and designed to achieve specific results.
A typical marketing plan might look like this:
- Identify your target audience and key demographics
- Research the purchasing behavior of your ideal customers
- Create buyer personas
- Develop marketing materials
- Run ads in popular publications
- Use social media to promote your business
- Measure the results of your marketing efforts
The idea is to come up with a series of steps that will move you towards your goal, whether it’s increasing website traffic, growing your social media following, or boosting your existing customer base.
Running an email marketing campaign
The next step is to launch an email marketing campaign to give your content the best shot at being noticed.
You’ll want to use a tool like HubSpot to get set up quickly and easily. With HubSpot, you can create automated email campaigns that will send out regular emails to your subscribers.
Creating automated emails is incredibly easy:
- Choose the email content you want to send out. You can use templates or you can set them up from scratch. Each email will have a different subject line.
- Pick the email’s frequency. For example, you might want to send emails out daily or weekly.
- Choose the email’s recipients. This is where you’ll enter the email addresses of the people you want to send the email to.
- Attach the actual content. To save time, you can use a service like TinyLetter to provide you with prewritten email content. You can also use a tool like Drafts to get some more creative control over your emails.
Once you’ve got your automated emails set up, you’ll need to promote them. The best way to drive traffic to a particular email campaign is by sharing it on social media.
For example, if you want to promote a sale on your photography website, you can use the hashtags #sale and #photography on Twitter to get the word out. You can also use social media to share your weekly emails on platforms like Facebook and Instagram.
Measure the results of your marketing efforts
The last step in the process is to measure the results of your marketing efforts and adjust your strategy based on what you’ve learned.
You must continually learn and evolve your approach to growing your business. By implementing the steps outlined above, you can ensure that you continue to provide your audience with content that they want to receive and, as a result, grow your business successfully.