If you’ve ever tried to get something done via email, you’ll know that it’s not easy. You start off by sending a draft email to yourself to review, then you have to wait for the other person to respond – and sometimes they don’t. You could end up wasting a lot of time – and that’s not good when you’re already stretched thin.
The whole process can be so frustrating that many business owners give up on email marketing altogether. So it’s nice when you run into an organization that realizes just how powerful this tool can be and how easy it is to get started with. That’s where we come in.
The Biggest Obstacle to Effective Email Marketing
Based on our experience, one of the biggest hurdles to effective email marketing is that too many business owners don’t know what they’re doing. They’ll send out an email, maybe try a few marketing techniques, and then give up because they don’t see any results.
You see this all the time in one-off email marketing projects. These business owners send out an email to their customers with a discount or a new product release – and that’s it. They assume that just because they sent the email, the job is done. But in reality, they didn’t prepare the right way for the email to be effective.
What they need to do is look at the entire marketing plan – from idea to execution – and work out how to keep the customer engaged over the whole process. To give them the best chance of engaging with their audience, the email marketing plan should be structured and well-thought-out.
How Can Email Marketing Plan Imperfections Lead to Poor Results?
To fix this, we’ve put together a free email marketing plan template that’ll help you to plan out every aspect of your email marketing strategy in one place. By doing this, you’ll ensure that every part of the process is accounted for and that no stone is left unturned. This means that even if you feel like you’ve done everything correctly, the results will still be poor. It’s good to be organized but it’s even better to be meticulous.
To use this email marketing plan template, just click on the button below and you’ll be taken to a page where you can upload your plan and start working on it. When you’re done, just click on the button to download the plan as a Microsoft Word document. This way, you can refer back to it easily whenever needed.
The Real Benefits of a Well-Stocked Bookshelf
Aside from being able to easily access your email marketing plan whenever you need it, having a well-stocked bookshelf also provides other benefits. Here are just a few of them.
- Encourages you to get back to reading
- Increases your productivity
- Brings a touch of culture into your day
- Allows you to add some mindfulness into your daily routine
More Engagement With Customers
When a business owner sends an email to their customers with a discount or a new product release, they often expect that the email will be responded to within 24 hours – or at least that the customer will click on a link contained within the email in order to learn more about the product or get the discount. So it comes as no surprise that many businesses find themselves overwhelmed with volume when customers start engaging with them through email.
This expectation can be slightly unrealistic. However, it’s still very common for businesses to feel like they have to respond to every single customer email – even if it’s just to say that the message hasn’t been received or to give more information on a specific product.
With a bookshelf, you can put all these unproductive hours of working through email queries into a different context. Instead of feeling like a chore, spending time with a book will feel like an accomplishment. Plus, you can bring a little culture into your book-reading experience by adding a touch of the country into your daily life. So, not only will having a bookshelf improve your productivity, but it’ll also increase your engagement with customers.
More Engagement With Employees
Aside from customers, why should you be engaging with your employees? After all, they’re the ones that will have to execute your marketing plan day-to-day.
At the beginning of this year, we set a goal to review all of our employees’ performance across a variety of metrics – both quantitative and qualitative. One of the areas we focused on was engagement. We’re really pleased to share that, on average, employees feel more engaged now than ever before. However, we know that there is still plenty of room for improvement.
It’s important to remember that employee engagement doesn’t just mean that your employees are happy. It also means that they see their work as valuable and meaningful – and that they feel equipped to do their jobs well. When employees feel engaged, they’ll have more confidence in delivering top-notch results and that, in turn, will improve your bottom line.
Productivity Increases Significantly
We all have days where we just don’t feel like getting anything done. Sometimes, there are so many to-do’s that it’s hard to know where to start. This can seriously hinder your productivity as a business owner or executive – especially since there are times when you just want to sit back and relax. A good night’s sleep can help you start off fresh and ready to tackle the day. And what better way to get ready for the day than by watching some TV or reading a book?
This is where having a bookshelf comes in handy. Not only will it encourage you to get back to reading, but it can also mean a massive increase in your productivity. Instead of searching for the right tools to get your job done, take out a book and you’ll be able to get much more done. Plus, there are so many interesting stories and incredible arguments contained within the pages of a good book that will keep you thinking and engage you in new ways. So, not only will reading a good book increase your productivity, but it’ll also make the hours go by much quicker. Bring a little culture into your day by adding a touch of the country through your choice of book and you’ll be able to get more done while also feeling like you’re contributing something positive to the world.
We hope that you find this email marketing plan template to be useful. We know that planning out every aspect of your plan in advance can be a pain – so much so that many business owners give up and simply throw together a one-off email campaign when they need to. We hope that this email marketing plan template will encourage you to work through all the details and do it right – so that even if you feel like you’ve done everything correctly, the results will still be satisfactory.