How to Plan an Email Marketing Campaign

Many of our blog posts and social media posts will eventually be turned into emails. Whether you’re creating an email list for sales or you need to send out a welcome email to new subscribers, it seems like every brand has an email list it needs to grow. We get it. It’s always nice when a brand takes the time to understand our needs and wants rather than simply using us as a means to an end.

Many marketers have email lists that they’ve grown over the years. These lists serve many purposes. Some members are on the list because they’re interested in the subject matter of the emails they receive, while others might be there because they’re hoping to receive special offers or promotions. Regardless of the reason, when you have a list of email addresses, you can send out a quick blast with some marketing copy and a link to your website or social media accounts.

If you’re looking to create an email marketing campaign, how should you go about doing it? It depends on your goals, resources, and time constraints. If you have a limited budget, you might consider looking at high-quality, template-based emails from a marketing firm instead of developing a costly campaign from scratch. That way, you can be sure your email will look the same, no matter who sends it.

To get the most effective results with your email marketing campaign, it’s essential that you put in the time to plan out the right approach. That means creating a series of emails that will educate, entertain, or encourage your audience to take a specific action. To get the most out of your efforts, you need to consider your email design, subject lines, and call to actions (CTAs).

The topic of email marketing is huge, and there are tons of blogs and courses out there that could help you develop the perfect plan. We’ve put together an in-depth guide to help you plan, craft, and launch your email marketing campaign. From the design of your email to the content you include in it, everything about your campaign needs to work together for it to be effective. So let’s get started.

Create A Hypnotic Logo And Branding

A strong brand is essential if you want to create a successful email marketing campaign. To do this, you need to start with a solid branding strategy and plan to roll it out systematically across all of your marketing materials. We wrote an entire blog post about creating the perfect brand identity for your campaign. If you want to dive even deeper into this topic, you can check out the full article here. 

Once you have your brand identity in place, you can start to develop your marketing materials. This includes everything from your website and social media pages to your emails and landing pages. When sending out your emails, make sure that your logo and branding are incorporated into the subject line and first paragraph of your content to drive the right audience to your message.

Design A Modern, Minimalistic Email

One of the biggest issues that trip up even the most experienced marketers is the design of their emails. You see, over the years, they’ve grown accustomed to the design of random emails they get from unknown sources. These days, you can find almost any email designer from scratch, and it’s easy to get lost in a sea of stylish emails that all look the same.

If you want to stand out, you need to focus on a couple key areas including:

  • The look of your email
  • The subject line
  • The first paragraph
  • The call to action
  • The design of the button used to subscribe or unsubscribe
  • The form used to collect contact information
  • The footer

To help you focus on these areas, we’ve put together an entire email design guide. In this guide, we will walk you through everything you need to know about designing a modern, minimalistic email. Before we begin, it’s important to note that no matter what, you always need to have a clear call to action in your emails.

Subject Lines That Get Snatched Up By Spammers

While we all love a good bit of clickbait, it’s important to remember that not everyone out there wants to click on your link or buy your product. In fact, there are many people who hate being pitched to via email. For that reason, the subject line of your email is one of the most important parts. It needs to hold the readers interest and make them want to continue reading your email. At the same time, you don’t want to sound too good to be true. Something that’s too good to be true usually is.

According to Wordstream, the average person spends only three seconds reading an email’s subject line before pressing delete. So if you want to engage your audience, make sure that your subject lines stand out.

Content That Makes Your Brain Go “Aha!”

People hate being pitched to via email just as much as they hate being bombarded with spam. To combat this, make sure that your email content is valuable and worth the time of your audience. For this reason, you need to focus on creating content that will make your audience nod their heads and say, “Yes, that’s exactly what I was looking for.”

According to HubSpot Blogs, some marketers generate as much as 40% of their sales from emails. So if you want to grow your sales, develop content that will encourage subscribers to open your emails and engage with you.

Make Sure That The Content You Provide Is Of High Quality

Even if you intend on using a third party to send your emails, you need to make sure that the quality of the content is up to par. After all, people will become quickly disinterested in your product or service if they feel that the content is low quality. For that reason, you might want to consider trying out a content mill to generate some content for you.

A content mill is a service that takes your topic or niche and turns it into bite-sized articles, guides, or webinars that you can use to fuel your outreach. A content mill can help take the stress out of developing content for your campaigns. As a result, you can spend more time focusing on growing your business rather than worrying about whether or not your content is good enough.

A/B Testing Subject Lines And Calls To Action

If you’re looking to plan out an email marketing campaign and want to focus on testing different subject lines and calls to actions, you can’t go wrong with A/B testing. With A/B testing, you can test two different approaches and see which one performs best. When using A/B testing, it’s a good idea to look at the open rates for each version of the email to get an idea of which one is resonating with your audience.

For example, let’s say that you’re testing two different variations of an email with the same subject line and body content. Version A will have a call to action that encourages people to subscribe to your email list while Version B will have a call to action that encourages people to click on a link to view more detailed information about your product or service.

If you want to choose the call to action that performs best, you can do so by simply looking at which version gets the highest open rate. In this case, the link would be the best choice since it garners the highest rate.

Use Personal Stories To Engage Your Audience

While all of this talk about content and calls to action might make you think that all you need is something to say and you’ll have a solid marketing plan, that’s not always the case. To truly engage your audience, you need to use personal stories. These are stories about real people who are overcoming real challenges and deciding to overcome them. Not only does this help humanize the brand, but it also encourages people to trust the brand and believe in their product.

For example, take a look at this blog post from Simple Token. In this post, they talk about how they’re using their own personal story to encourage readers to try their product. Essentially, what they did was create a video interview with themselves where they talked about how they overcame the blockchain learning curve and figured out how to successfully use the technology to launch their platform.

Now, if you’ve never made a video before, it’s a little tricky to think of what to say. But with a little bit of planning and research, you’ll be able to come up with some excellent interview questions, which you can then use to interview experts or witnesses in your niche. This will help you develop interesting and informative content that will engage your audience.

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