Email Marketing Platform Reviews: Which One Works Best for You?

If you’re looking for an email marketing platform, you’ve probably considered many options, but are still not sure which one is the best for you.

The market is full of email marketing platforms, each one boasting features that the others lack, but what exactly are these features and how do they affect your daily email marketing routine?

We compared the features of six leading email marketing platforms to discern which one is the best fit for your needs.

MarketingCharts: The Ultimate Review

If you’re looking for a comprehensive review of MarketingCharts, then read on!

Marketingsharts is the leading online source for digital marketers. Whether you’re a beginner or a seasoned marketer, you’ll find everything you need to know about email marketing, landing pages, and more, all in one place.

One of the best things about MarketingCharts is its versatility. Whether you’re a solo entrepreneur running a side business or are part of a large company, you’ll find all the functionality you need, regardless of your size.

As a digital marketer, you’ll gain in-demand skills that can put you ahead of the competition. And, since the platform is completely cloud-based, you can access everything from anywhere.

MailChimp: The Basic Review

If you’re looking for a simple and reliable email marketing platform with a decent price point, then consider MailChimp.

Although its name may suggest otherwise, MailChimp is more than just a mailer. It is also a CRM and an email marketing platform that can grow with you as you do.

Amongst its key features are drag-and-drop email marketing, automated email campaigns, and segmentation.

If you’re finding the documentation a bit lacking, that’s a significant downside, but you can always take advantage of the platform’s inbound marketing training, where you’ll learn the basics of marketing, sales, and social media, from the experts.

Speaking of pricing, MailChimp is one of the most affordable email marketing platforms around. You can get started for free with a limited number of email campaigns and 500 subscribers, which is decent. You’ll then have to pay per month.

Hootsuite: The Power-User Review

If you’re a digital marketer who seeks to grow his or her influence and grow a community of engaged customers, then consider Hootsuite.

You’ll have to pay per user/per month (plus a one-time setup fee) for this service, but it’s well worth it. One of the major draws of Hootsuite is its powerful social media listening tool, which will learn your preferences, monitor the conversations about your products, and more, all while you sleep.

If you’re concerned about your personal data, you shouldn’t be. Hootsuite is a reputable firm and is well known for keeping its customers’ data secure. You can rest assured that your information will be safe, especially now that the company has implemented the GDPR.


If you’re looking for a robust marketing automation tool to grow your email list, then Journey is exactly what you need.

Journey is best known as a software as a service (SaaS) marketing automation platform, but that doesn’t mean it lacks features other vendors’ products may have.

For example, if you’re running a Facebook ad campaign, you’ll want to be sure that your followers are actually seeing your ad, otherwise, it could be a waste of money. With Journey’s e-mail marketing integration, you’ll be able to create automated email campaigns that are triggered based on a purchase event, such as signing up for a newsletter or making a purchase on your website. This way, you can ensure that you’re engaging with your audience, keeping them interested enough to stay subscribed to your channel, and increasing the chance that they’ll make a purchase.


If you’re looking for a marketing automation tool that also acts as a standalone email marketing platform, then consider Agni.

Agni is a boutique firm that provides marketing automation and CRM software. Its solutions are all designed to increase your conversion rate, grow your email list, and allow you to engage with your audience wherever they are.

In addition to handling the tech side of things, such as setting up automated email campaigns, Agni also provides marketing advice, so you don’t have to be a tech expert to make effective use of its software. They also offer training, so you can learn how to use the platform most effectively and get the most out of it.


Last but not least, we have Radical. With Radical, you can create landing pages, engage with potential customers through blogs and social media, and send targeted, automated emails, all from one place.

Similar to Hootsuite, Radical is a social media listening tool, so you’ll gain knowledge about your customers (and potential future customers) as you go. You’ll also be able to create automated email campaigns that are triggered by blog posts and social media, reaching the right audience at the right time.

As for pricing, Radical is perhaps the most expensive option here, with a monthly subscription fee starting at $189 per user. But, given what it offers, that may not be such a bad thing.

As with Hootsuite and Journey, if you’re concerned about your data, you shouldn’t be. Radical offers a free tier, with limited functionality, available to all users. But, like the other two platforms mentioned, they also offer a pro version, for those who want to take advantage of their features.

With these email marketing platform reviews, you should have a good idea of which one of these six solution providers is the best fit for your needs. But, if you’re still unsure, consider what each solution offers and how you might use them to grow your business.

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