If you’re in the market for an email marketing platform for your business, there’s more to consider than just the cost. This buyer’s guide will help you choose the right platform for you by exploring the key features that you should consider and giving you an overview of the top contenders.
What to Look for in an Email Marketing Platform
When evaluating the various email marketing platforms available, you should pay special attention to the following features:
- Ease of Use: How intuitive and user-friendly is the platform? Does the platform provide helpful tutorials and customer support?
- Analytics and Reporting: Does the platform provide detailed analytics and reporting tools? How easy is it to track the performance of your campaigns?
- List Management: Does the platform provide powerful list management tools? Does it enable you to segment your lists?
- Integrations: Does the platform integrate with other third-party services like social media, web analytics, and CRM systems?
- Delivery Rates: Does the platform guarantee high delivery rates? Can you easily track the success of your campaigns?
- Cost: How much does the platform cost? Are there any setup fees or hidden charges?
The Top Contenders
Let’s take a look at the 3 top email marketing platforms of 2015. We’ll give a brief overview of each platform, but be sure to check out their websites for more detailed information.
MailChimp
MailChimp is a popular email marketing service that is known for its user-friendly interface, powerful analytics, and integrations with other services. There is a free plan for up to 2,000 subscribers and 12,000 emails per month. MailChimp also offers discounted rates for non-profits and educational institutions.
Constant Contact
Constant Contact is a simple, yet powerful email marketing platform. It offers a wide range of features, including a drag-and-drop email editor, list segmentation, detailed analytics, and integrations with third-party services. Constant Contact has a free 60-day trial and offers discounted rates for non-profits.
Aweber
Aweber is one of the oldest and most trusted email marketing services. It features a powerful set of features, including an easy-to-use drag-and-drop email editor, detailed analytics, and integrations with third-party services. Aweber also offers discounts for non-profits and educational institutions.
Conclusion
Choosing the right email marketing platform for your business can be a daunting task. The key is to evaluate the features of each platform carefully and choose one that fits your needs. We hope this buyer’s guide has helped you narrow down your choices and make an informed decision. Good luck!