You’ve been tasked with the monumental task of importing your email list from a stagnant platform to a dynamic content-driven one. You might be wondering what to do, where to start and how to make the transition as smooth as possible. Lucky for you, we’re here to walk you through the ins and outs of accomplishing this important task! In this article, we will discuss the best way to import your email list into WordPress to build a better relationship with your customers. Keep reading for tips on building a solid foundation for your new website.
The Benefits of Having an Email List
With the explosion of email marketing, it’s easier than ever to grow, develop and nurture a professional email list.
WordPress itself is a proud member of the Electronic Frontier Foundation (EFF) – a non-profit organization focused on protecting digital rights and promoting digital freedom. By creating a small group of engaged readers around a common interest, you can establish a community on your website. This group of engaged individuals will become your email list!
An email list is a valuable asset because it allows you to stay in touch with your audience even when they’re not physically in front of you. The average person spends nearly four hours per day on their smartphone. That’s almost an entire day that you can capture and keep them engaged with content that’s relevant to their interests. Plus, you can use email marketing to track, analyze and optimize your audience’s behavior. For example, you can identify the types of content that they’re most and least interested in and then create engaging content that will draw them in.
The Best Way to Import Your Email List into WordPress
There are several different ways to bring your email list into WordPress, but we recommend one that allows you to sustainably build a great relationship with your audience without having to resort to hacks or shortcuts. The key is to use a tool that’s specifically designed for importing lists of contacts from other platforms into WordPress. Many brands, such as ConvertKit, sendgrid and mailchimp, were created with this purpose in mind.
These tools allow you to download a.csv file of your email list and then seamlessly import it into your WordPress account. There are several advantages to using an automated tool to import your email list into WordPress.
- It prevents you from making any mistakes.
- It saves you a lot of time.
- And, most importantly, it ensures a high degree of accuracy.
Why Use Email To Grow Your Business?
While it’s always preferable to use multiple channels and tactics to reach your audience, email still holds a special place in establishing trust and credibility. People have grown extremely accustomed to receiving emails from brands they know and trust, so the temptation to open and click on an unsubscribe link is often great.
Consider using an email marketing tool to slowly drip out important information concerning your product or service. You can use email to introduce a new product or feature and get feedback from customers. Or, you can even use it to just keep in touch with your audience. A great way to grow your email list and establish credibility with your audience is to send them regular newsletters packed full of useful information.
Email marketing is a simple and cost-effective way to grow your business, and it’s still one of the most effective ways to connect with potential customers. In fact, a recent Pardot survey reported that email is the most effective channel for brand awareness, with 49% of respondents citing it as the most useful tool for reaching new customers.
How To Build A Solid Foundation For Your New Website
When you launch a new website, you’ll want to make sure that you have enough content to keep your audience engaged. In this case, you can use the content from your email list to do just that. Start by creating a small blog post about your product or service. Then, use an automated tool to collect email addresses from your website visitors. Finally, promote that blog post via email to grow your email list.
If you used MailChimp to collect emails from your blog post, for example, you can click here to see a collection of free tools that can help you plan, grow and analyze your email list. Keep in mind: the more you put in it, the more you get out of it. As you grow your email list and engage with your audience, you’ll become more established and recognizable as a thought leader in your industry. And, that’s worth a lot!