How to Optimize Your Email Marketing Images for Better Open Rates

Marketing email images hold a special place in marketing emails. We all know the importance of a decent-sized, high-quality photo to make an impact on our minds.

But did you know that the shape, the background, and the lighting of an image can have a dramatic impact on its success?

In this article, you will learn the techniques and strategies for increasing the open rates of your email marketing images.

Use High-Quality Photos

One of the most important things to consider when creating email marketing images is the quality and resolution of the photo. You need to keep in mind that the recipient’s computer screen will be the smallest in size of the photos you are sending out. Therefore, you need to ensure that the photo is of a high enough resolution so that it looks sharp on the recipient’s device.

Another critical factor is ensuring that the photo is of good-quality, especially if you are using an unedited photograph. If you are sending out a photo that was taken on a mobile phone or with some cheap, basic apps, don’t expect good results. You will definitely notice a difference in quality when dealing with photos taken on a large-scale camera with proper lighting and composition.

Make Sure Your Photos Are Email-Compatible

The best way to ensure that your photos are compatible for email is to use a photo editing program like Pixelmator. Pixelmator is a popular image editing app for creating digital images. When you open up the app, you will see a square where you can add text, shapes, or a combination of both.

You can also add a photo to the square and use the various tools to modify its size, shape, and perspective. Once you are satisfied with the changes, hit the “Export” button, and Pixelmator will ask you what type of file you would like to export the image to.

If you are sending JPEGs, the default setting should be fine. If you are sending other types of images, you will need to change the default setting so that it supports the particular image format you are using.

For example, if you are sending PNGs, you will need to use the “Save for Web” option when exporting. When it comes to BMPs, you will need to use the “Save As” option and save the image in a GIF format.

Avoid Using All Baked-In Textures

Sometimes the default option is just not good enough. Especially when you are creating a product shot, you will need to add more textural and visual interest. To do this, you can use various built-in textures or add your own texture using a program like Photoshop. Photoshop is a popular graphics editor for creating textures, patterns, and graphical elements.

When using textures or patterns, save the image as a.png file so that it can be imported into the email campaign later on. If you are adding a texture or pattern directly in Photoshop, make sure you save it as a.png file. This will ensure that the image can be displayed both online and in email.

Create Editable Artwork

Once you have created a suitable photo and exported it as a.png or.jpg file, you can move on to the next step of the process. The goal of this step is to create an artwork file that can be used throughout the email campaign. To do this, you can either create the artwork file directly in Photoshop or use a service like Canva to do it for you. Canva is a free tool for creating and sending marketing emails.

Whether you are using Canva or Photoshop, make sure you add your company’s logo or branding at the top of the email. You should also add the sender’s name and email address at the bottom of the email.

In addition to the logo, name, and email, you can add a subject line, a message, and a button that will encourage the reader to click over to your website or social media accounts.

Once you have your email with the artwork file attached, go over each part of the email and make sure that it is perfect before sending it out. If you follow these tips, you will see an increase in your email open rates without having to make any radical changes to your strategy. For best results, follow these tips and use them in combination with one another.

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