10 Ways to Improve Your Email Marketing Images

In order to attract, engage and retain customers, businesses of all sizes rely on effective marketing strategies and approaches. One of the most effective ways to connect with customers is through email marketing: in fact, 88% of adults use email to get basic information, and 83% use it to get advice or guidance on products and services.

While it is easy to write compelling copy and personalized messages for direct marketing campaigns, when it comes to email marketing images can be a challenge. After all, other than the recipient’s name, email marketing is essentially an anonymous communication channel. What should an email marketing image look like then?

Fortunately, there are specific guidelines you can follow to create high-quality marketing images for your email marketing campaigns.

1. Attracting attention through visual impact

To start with the most basic guideline – creating eye-catching and compelling images is the key to attracting and engaging your audience. Fortunately, there are several tried-and-tested techniques you can use to create highly impactful images, whether you’re a professional photographer or a digital amateur. Here are just a few:

a. Lighting: Using the right lighting is essential for obtaining excellent-quality photos. Depending on the shape and size of your room, you can choose from a variety of lighting options to fit perfectly. If you have a lot of space, consider investing in a few large lamps to achieve the desired mood. You should also think about the background you want to include in your image. Using props – such as a classic black desk or a blue sofa – to provide the right atmosphere is always a good idea.

b. Composition: The background is crucial in creating a stunning image: it can either be plain white or completely patterned, depending on your needs. The composition of your image – i.e., the way the subject is framed within the image – is also important. To create a sense of depth, use a flat background with large open spaces on it. This allows for more dynamic compositions, where the focal point isn’t necessarily at the center.

c. Framing: Another important aspect of creating an impactful image is proper framing. When photographers shoot for magazines or advertising agencies, they use a classic gold or silver frame with thick black edges to enclose their print. These frames contribute to the drama of the image by drawing the eye to the center and creating the perfect composition.

d. Color: Bright and vivid colors will always attract viewers’ eyes, so ensure that any colors you choose for your images are high-quality and display well. When choosing the colors for your images, consider the background you have behind you as well as the overall mood you wish to create. For example, if you have a yellow sofa and you want a relaxing image, choose a blue background to go with it.

2. Adding personality through context

Apart from creating a memorable image, you can add a bit of personality to your photos by including a little bit of text around the subject. This could be in the form of a short description of what is included in the photo alongside the subject, or it could be stated in the captions you write for your images.

Having a bit of text makes your photos more interesting to read, and it also makes them more inviting. If someone clicks on an image in an email and doesn’t read the accompanying text, they are losing out on valuable information. Ensure that the text you add is both interesting and informative.

3. Keep it simple

The simpler the better when it comes to creating impactful images. If you are trying to create a memorable image but don’t want to go over-the-top with props or an intricate background, keep it simple. The less there is in the way, the more you will affect the viewer.

4. Experiment with different angles

When you are shooting for print, keeping the subject within the frame is of paramount importance. However, for online images, where the viewer has more freedom of movement, you can actually end up losing parts of your subject if you don’t get the angle right. To create an illusion of three dimensions, use multiple camera angles and experiment with different perspectives.

5. Be mindful of the background

Another element you need to be mindful of when taking photos is the background. Backgrounds can either be patterned or blank, and it’s always better to go for a plain white or blue background if you want to keep the focus on the subject.

The patterned backgrounds can become distracting if you don’t have the right theme for the image you are creating. For example, an all-blue background can be cool for a fashion shoot, but for a wedding shoot, you might want to choose a patterned background to keep the focus on the bride and groom.

6. Be realistic

It’s important to remember that not all patterns look the same and that they can sometimes look a bit…off. When choosing a pattern for your background, it is important to remember that it needs to compliment the overall theme of your image. Some suggestions for interesting patterned backgrounds can be found in the photo-wall example below.

Realistic backgrounds usually consist of elements that can be found in nature. This can be anything from a well-written description of the seasons to a close-up of a flower or a tree.

7. Keep it concise

A short sentence or two about the image’s content can do wonders in keeping your email concise and interesting to read.

8. Include a call-to-action

An element you can add that will make your images more effective is a call-to-action. Simply include a verb in your caption followed by an option for the reader to click on. For example, “Visit our website to learn more,” “Sign up for our newsletter to get 10% off your first order,” or “Download the app to get access to exclusive content.”

The key is to make it easy for the reader to understand what they are supposed to do next. If you use the right fonts and colors, along with an image that is fun and intriguing, you can make sure your call-to-action performs as expected.

9. Measure the results

The last thing you want to do is spend a lot of time creating a stunning image only to learn that it didn’t perform as well as you expected it to. To avoid this, it’s important to measure the results of your email marketing campaign. There are several tools you can use to track the success of your effort, including Google Analytics and Hootsuite.

Measuring the results of your email marketing campaign allows you to identify areas for improvement and determine whether or not the strategy is working. Knowing whether or not your email marketing is generating the results you want it to can be difficult, especially since there are a variety of factors that could be affecting its performance (e.g., the quality of your subject line, the number of emails you send out, etc.).

How do you find images for your blog posts?

As mentioned, one of the most effective ways to engage with customers is through email marketing. This being said, you probably already have an idea of what images you would like to use for your blog posts. For example, if you are writing about fashion, you might want to include some stylish clothing, accessories, and makeup shots. Or if you are writing about food, you might want to include some delicious-looking recipes accompanied by beautiful food photography.

If you are struggling to find suitable images, there are several tools you can use to find the perfect ones. One of the best – and free – tools you can use is Flickr. The micro-blogging site allows you to search for photos by keyword or using various filters to find exactly what you are looking for. You can also explore the site’s collections and see the different topics and keywords people have used to organize their photos. 

If you already have a decent-sized library of photos on your computer, consider using a tool like Piwigo to organize and curate your photos. The free tool allows you to make your photos available to the public, while also providing you with the capability to manage your online presence and interact with your audience. Additionally, you can use the tool to find the perfect images for your blog posts.

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