7 Email Marketing Practices That Are Killing Your Business

You probably receive email almost every day, but have you ever considered what kind of email you’re receiving and whether or not it’s effective? If you’re not sure, this blog post is for you.

1. Personal

People have different preferences when it comes to how they want to receive information. Some prefer personal emails, where they get a brief message from someone they know and trust. For example, if you’re selling luxury goods, you might want to send personal emails to people who bought a bracelet from you before. You can use a tool like HubSpot to create automated email campaigns that will nurture leads and grow your business.

2. Short And Snappy

Even if you don’t sell luxury goods, you probably receive emails that are too long. People have different attention spans, so if your email is longer than four sentences, it’s probably not going to be read. Keep your email concise and to the point.

2. Actionable

People want to know why they should engage with your brand or business. If you can’t provide them with a compelling reason to interact with your brand, they’re not going to be interested in doing business with you. Make sure that all of your emails provide a call to action; this means that the reader can simply click a button or link and be taken to another part of the website where they can make a purchase. If you need help creating an email campaign, try contacting an email marketing agency. They will be able to help you figure out the best possible strategy for your business.

3. Convenience

The best emails provide a convenient way to contact you. People want to be able to contact you easily and privately. If you’re not using a tool like HubSpot that provides you with a private email address, you’re losing out on a massive opportunity to grow your business.

4. Timeliness

Your emails should be sent at a convenient time for your subscribers. People want information immediately, so if you try to send an email too late, it’s going to lose its effect. Make sure you’re not sending your emails too early either; people might also have already received an email from you and are wondering why they’re getting another one.

5. Personalisation

You can also use data to personalise the emails you send out. If you have a database of customers, you can target specific groups of people based on their interests. For example, if you know that a large number of your customers like luxury goods, you might want to send them personal emails about special offers or discounts.

6. Frequency

The more often you send out an email, the more effective it will be. People get used to getting emails from you and might forget how important they are when you go too far. Try experimenting with different frequencies to see what works best for your business.

7. Length

Even if you send out a few emails each day, your subscribers will soon get tired of receiving so many emails. Make sure the emails you send out are interesting and concise. If there’s a lot of content in your email, consider breaking it up into several shorter emails.

To get the most out of email marketing, you need to be sure that your emails are:

  • Personal
  • Actionable
  • Interesting
  • And Concise

If you want to succeed as an entrepreneur, start a business or are just looking to improve your life, check out our special page at https://www.makeuseof.com/ for more tips and tricks.

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