You’ve decided to take the plunge and try an email marketing software; now what? We’re not talking about your daily email blast here, but instead, a product that can handle everything from scheduling sends to creating automated emails based on behaviour! In this article, we will discuss what you should know about the various types of email marketing software available on the market before you make your purchase decision. We’ll also reveal which software we think is the best for email marketing.
The Best Overall Email Marketing Software
For our money (and we’ve paid for a lot of software over the years), MailChimp is still the best overall choice for marketers who are new to email marketing or those who want to improve on what they’ve already got going on in their affiliate marketing or email list building efforts. Why? It’s incredibly flexible and offers an abundance of features which can be accessed via the front-end user interface (UI). It’s also incredibly easy to use. In fact, the average user can set up a basic monetized email list and start sending out emails in about 5 minutes! If you’re looking for an all-in-one (AIO) solution, then here’s a perfect platform.
MailChimp Vs. AWeber: An In-Depth Comparison
If you’re new to email marketing and want to learn more, MailChimp is a no-brainer choice; it’s the de facto standard in the industry. With over 100 million users, you’re sure to find a community of marketers who are more than happy to help you get started. In addition, MailChimp offers an incredible support network filled with invaluable resources to aid you along the way. As for AWeber, although it’s relatively new on the market, it’s definitely gaining popularity amongst marketers due to its affordability and high levels of customer support. Let’s dive into the details.
Let’s start with the basics: Both MailChimp and AWeber have an abundance of features which make it very easy for even beginners to get started. With AWeber, you can create unlimited lists and categories as well as send out daily, semi-regular, or even occasional emails. You can also use AWeber for affiliate marketing (just search for ‘Affiliate Marketing’ in the app’s menus to see the various features) and get a dedicated affiliate manager to help you find the best partners and offers for your chosen niche.
Since most businesses have a website, you can also use AWeber to send out automated emails based on behaviour; for example, you can setup an email campaign to send out welcome emails to new visitors to your site. The idea is to create email campaigns that will engage your audience and remind them of your brand while also increasing your conversions. The key is to find a balance between engaging your audience and not hurting your email inbox with too many poorly targeted messages. We’ll dive into how to do that later in this article.
The front-end user interface (UI) in both MailChimp and AWeber provides a clean and simple approach to creating and sending out automated emails. In general, the UIs are easy to use and filled with enough information for even the most inexperienced user to get started. For example, let’s say you want to send out a series of emails to your customers about a special offer you’re running. With AWeber, all you need to do is click ‘Send’ to create the email and then follow the prompts to add your offer in the body of the email and configure the template. The UI makes it easy to create a basic email template that will look the same for each message in the series. This makes creating and sending out the emails much less painful. That, and the fact that AWeber offers a dedicated team of support people to assist you whenever you need help, are the reasons why we believe it to be the best overall choice if you’re just getting started in email marketing.
Let’s talk about the elephant in the room: cost. Both AWeber and MailChimp offer affordable pricing plans, even the most basic ones, which make it very accessible to budding entrepreneurs who are looking to get their feet wet. Want to know more? Visit their websites and you’ll see that both have reasonable prices and feature-rich packages that offer a lot of value for your money. The best part is, you can actually try before you buy. That’s right, not only do you get a free trial, but many companies will even give you some money back if you meet a certain criteria (generally, you need to purchase a certain amount of product or service during the trial period). This allows you, the intrepid entrepreneur, to take a quick spin with no financial risk and only minimal effort.
Last but not least, we need to discuss the most important question: is it easy to use? The short answer is “yes”, and we’ll get into why we say that in a moment. For now, just know that it’s easy enough for even less experienced users to get started and use effectively. The best part is, there’s no complicated training to learn how to use these products; you just need to follow the step-by-step instructions that come with the app and off you go!
Now, about that ease of use… Just because the software is easy to use that does not mean it’s without its quirks. For example, let’s say you’re exploring AWeber. You’ll see a list of features, and since you’re a new user, you’ll probably click on the first few items on the list to see what they are. As you can imagine, with so much functionality packed into such a small space, not all the features are going to be easy to discern. This is why it’s important to read reviews and user comments before you make a purchase decision. This will give you a better idea of what to expect, both good and bad.
So, as you can see, there are quite a few features packed into these two solutions, each offering unique value propositions. From a cost perspective, MailChimp is the clear winner here, but if you need an all-in-one solution, then AWeber might be the better option. The choice really depends on what you’re looking for and what you prefer to use. If you’re just getting started, then MailChimp wins out because there’s enough functionality packed into one product to give you a good impression of what email marketing is all about. If cost is no object and you need complete control over every aspect of your email program, then AWeber is the clear choice. It’s important to keep in mind, though, that when it comes to email marketing, more features usually does not equal better. So, it’s not just about the cost of the product; it’s also about the feature set and how easy it is to navigate.