You’ve probably heard of email marketing. You send out a series of emails to a group of people, and the hope is that they’ll either act or buy something as a result.
This is a tried and tested way of generating leads. But did you know that you can actually make money from your email list?
There are several ways in which you can make profits from your email list. You can use the list to promote products that are relevant to the interests of the people on the list. You can use the list to follow up with people who’ve bought products from you in the past. Or, you can use the list to promote a product or service that your audience can’t get enough of. The possibilities are endless!
If you’re interested in making money from your email list, continue reading. We’ve put together a detailed guide to help you generate profits from your email list.
Find Relevant Products To Market To Your List
One of the best ways of making money from your email list is to find relevant products to market to your audience. For example, if you are marketing weight loss products to people who are interested in losing weight, you can promote various diet pills that help with weight loss. Alternatively, if you are marketing vegan products, you can promote a vegan diet plan or the benefits of going vegan. Whatever you’re promoting, make sure that it’s relevant to the interests of the people on your list. If they’re already interested in your product or service, they’ll appreciate being reminded of it every now and then.
An easy way to find relevant products to market to your list is through a software tool such as Feedly or RSS Feeds. With these tools, you can sift through thousands of products and services that are relevant to your niche and create a simple to follow feed of content that you can subscribe to. Every time a new article is published, you’ll get a notification and be able to read it instantly. In the event that there’s something that you’ve been seeking for a long time and have finally found, you can rejoice and share the good news with your audience. And at the same time, the software will keep trying to suggest new products that you might find of interest.
Promote Products That Are Relevant To The Interests Of Your List
The key to making money from your email list is to promote products that are relevant to the interests of your audience. For example, if you are marketing weight loss products to people who are interested in losing weight, you can promote various diet pills that help with weight loss. Alternatively, if you are marketing vegan products, you can promote a vegan diet plan or the benefits of going vegan.
By promoting products that are relevant to the interests of your audience, you’re far more likely to generate sales. At the same time, make sure that the products you promote fit within your niche. For example, if you are promoting vegan products, make sure that the products you promote are vegan-friendly.
You’ll notice that some companies try to be all things to all people. Unfortunately, this often leads to overexposure and diluted customer experience. To avoid this, choose your target audience and stick to marketing products or services that are relevant to their interests. As a general rule, the smaller your niche, the more targeted your outreach needs to be. This way, you’ll avoid wasting both your time and that of your audience.
Use Your List As A Trial For New Products And Services
People on your email list are interested in your product or service. This is great, because it means that they’re more likely to be open to hearing about new offerings from you. At the same time, make sure that you don’t bombard your audience with constant emails about your product or service. Instead, promote your product or service in a couple of strategically placed emails and then follow up with updates about new products and services that you offer.
For example, if you are selling diet pills and you’ve got someone on your list who is interested in losing weight, you can send them an email with a couple of links to diet pills that you think might be helpful. After a while, if you notice that they’ve not responded to your email, you can send them another email with a couple of new products or services that you think they’ll find of interest. You don’t want to spam your audience, but you also don’t want to be sending out repetitive emails either. A healthy balance is key.
Use Your List To Promote Products That Are A Good Fit For Your Niche
As a lead generation strategy, using your list to promote products that are a good fit for your niche is one of the best ways of making money from your email list. For example, if you are marketing weight loss products to people who are interested in losing weight, you can promote various diet pills that help with weight loss. Alternatively, if you are marketing vegan products, you can promote a vegan diet plan or the benefits of going vegan.
By promoting products that are a good fit for your audience, you’re far more likely to generate sales. At the same time, make sure that the products you promote fit within your niche. For example, if you are promoting vegan products, make sure that the products you promote are vegan-friendly. Don’t choose a niche that is so small that you can’t offer products that are relevant to your audience. This will make you less useful to your audience and much less likely to generate sales.
As a general rule, the smaller your niche, the more targeted your outreach needs to be. This way, you’ll avoid wasting both your time and that of your audience. For example, if you are promoting a product that’s gluten free, make sure that the product you promote is actually gluten free.
Use Your List To Market To People Who Already Bought From You
If you are fortunate enough to have customers who already bought from you, you can use your email list to market to them. You can either do this directly or through a third party. When marketers use existing customer contact lists, it’s often referred to as retargeting or re-marketing.
Marketing to people who’ve already bought from you is a great way of generating revenue. For example, if you have a customer who bought a Nexus 7 a couple of months ago, you can send them an email to market to them about the latest news pertaining to the 7-inch tablet or you can purchase a 7-inch tablet and give it as a present.
People on your email list are already interested in your product or service. This is great, because it means that they’re more likely to be open to hearing about new offerings from you. At the same time, make sure that you don’t spam your audience with constant emails about your product or service. Instead, promote your product or service in a couple of strategically placed emails and then follow up with updates about new products and services that you offer.
If you are sending out periodic emails, make sure that they’re relevant and interesting. Also, be careful not to overuse exclamation points or emoticons. These can easily turn into spam and will most likely upset your potential customers.
Use Your List To Test Products And Services
If you’ve been looking for a way to make money from your email list, you can use it to test new products and services. To do this, you’ll need a landing page. You can use Google’s free blogging platform, Google Docs, to create a simple page. Then, you can use different tools to segment and dissect your audience.
For example, if you noticed that a certain type of visitor is doing a lot of your site’s shopping, you can use a tool like OptinMonster to segment this group and create a buying segment. Using these tools, you can follow up with people in your buying group and offer them special deals and discounts. Alternatively, you can use a tool like SurveyMonkey to conduct a short survey about what your audience likes and doesn’t like about your product or service and then use this to improve your offerings. Having a landing page lets you test new products and services, find out what resonates with your audience and then take this into consideration when deciding which ones to promote in the future.
Make Money From Your Email List Through Affiliate Marketing
One of the best ways of generating profits from your email list is through affiliate marketing.
Under affiliate marketing, you’ll need to have a way of tracking the purchases of your audience. Fortunately, the internet makes this easier than you’d think. If you’ve got a blog, you can use a tool like Google Analytics to track the traffic to your site and then use that to segment your audience.