How ActiveCampaign and MailChimp Compare in Email Marketing

With the new year already started, it’s time to compare the various email marketing services available today. One of the biggest players in the space is ActiveCampaign. For those unfamiliar, ActiveCampaign is a fully integrated marketing platform that combines email marketing with landing pages and forms, all within one interface.

At a glance, the service seems very similar to MailChimp, another popular email marketing platform. However, if you dig a little deeper, you’ll notice that there are some key differences between the two. In this article, we will discuss the key differences between ActiveCampaign and MailChimp and which one you should choose based on your needs.


When we first compare the features of these two services, it’s apparent that they’re pretty similar. Both offer various form types, such as PAGES, landing pages, and forms. You can even create a form in MailChimp and have it automatically send to an email address.

As mentioned above, both provide integration with various third-party services, such as landing page builders, form builders, and email marketing platforms. Both allow you to create multiple lists, engage with subscribers via email, and send automatic emails based on events, activities, or the receipt of digital goods.

In terms of marketing automation, ActiveCampaign provides various automated email campaigns, such as welcome emails, transactional emails, and more. You can also use their forms to ask customers to take a survey or opt-in to receive more information.

On the other hand, MailChimp offers similar integrations and automation with slightly fewer features. For example, they don’t offer a form builder or survey forms. Their transactional emails are basic and lack sophistication.

User Interface

It’s always nice when a product handles all the complexities of setting up an email campaign and automating the follow-up processes. However, if you’re not experienced with email marketing, you may find the user interface a bit daunting.

MailChimp’s user interface is very basic, which means it’s easy to use but a little less sophisticated. For example, if you’re used to working with a CRM (Customer Relationship Management) platform, such as Salesforce, you’ll feel right at home working with MailChimp.

On the other hand, ActiveCampaign’s user interface is pretty high brow. Despite its sophistication, it’s still easy to use. In addition, their navigation bars provide helpful tips on how to best utilize the platform, which further enhances its overall user experience.

Cost And Scalability

One of the key differences between these two services has to do with cost and scalability. MailChimp is more expensive than ActiveCampaign, but for those willing to pay for additional features and convenience, it’s worth it.

As a small business owner, you’re likely to be on a budget, which is why you’ll want to opt for a service that fits within your means. However, if you have the money, you can afford the more expensive service and can opt for the more advanced features.

Where Do You Want To Focus Your Effort?

A big decision you’ll have to make is where you want to focus your effort and which service you need to pursue. If you’re new to email marketing, you may want to start with something simpler before you tackle something more complex. For example, if you’re just getting started, you may want to try and build a list of subscribers in order to receive more personalized emails from you.

Alternatively, if you’re an experienced marketer who’s looking to take their knowledge further, you may want to consider exploring ActiveCampaign. Not only does it offer all the basic features you need to get started, but it also has the additional features and integrations that experienced marketers might find useful.

Which One Is Better For You?

Ultimately, it’s up to you to decide which one is better for your needs. For the best user experience, you’ll want to opt for a service that’s been well-optimized for marketers, which is why MailChimp might be a better fit. On the other hand, if you’re a beginner and don’t need all the extra features, ActiveCampaign might be the better fit.

When it comes to pricing, both services offer a free version for those who are just getting started and then tiered pricing options for those who want to proceed further. For example, MailChimp’s pricing starts at $15/month for 12,000 subscribers and goes up from there, while ActiveCampaign’s pricing starts at $35/month for 10,000 subscribers.


Based on our research and experience, we’ve determined that, for new users, MailChimp is the best choice for simplified, yet robust email marketing. As you may have guessed, we prefer the less expensive option, even though it lacks advanced features. If you’re looking for a proven, reliable service that you can depend on to grow with you as you evolve, MailChimp is the clear choice. On the other hand, if you’re a veteran marketer who’s looking for a more feature-rich solution, we recommend checking out ActiveCampaign.

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