8 Email Marketing Programs for Mac Users

AWeber

If you’re reading this, I assume you’re either a marketer or a salesperson and want to learn more about email marketing.

Many popular email marketing platforms, such as MailChimp and HubSpot, also have Mac versions. If you use these or any other email marketing platform, you’ll be able to run your campaigns on a Mac. If you need inspiration for your next email marketing campaign, check out our blog post about the most effective email marketing ideas. We’ve curated a list of the best free and paid tools for creating and analyzing email marketing campaigns. You can also follow the link to download a free sample report with performance metrics on key elements of a successful email marketing campaign.

Campaigner

If you’re looking for an all-in-one marketing platform with a focus on email marketing, try Campaigner. This tool allows you to create targeted email campaigns with interactive forms, landing pages, and a whole lot more.

You can use Campaigner for:

  • Lead generation (via forms, landing pages, or websites)
  • Email marketing
  • Content marketing (ideas, blogging, or web content)
  • Social media marketing
  • Pricing (via A/B testing)
  • Landing page optimization
  • Live chat (via integration with tools like Zoom, Slack, or MS Teams)
  • Access to a growing community of marketers (via Facebook, LinkedIn, or Instagram)

All in all, it’s a complete package that makes generating leads and converting them into paying customers much easier. If you’re looking for a tool to grow your business, consider trying Campaigner.

ConvertKit

ConvertKit is a popular choice when it comes to creating landing pages for your campaigns. This tool simplifies the process of creating high-quality, responsive landing pages with a focus on customer engagement and conversion.

A landing page is simply a web page that you design to entice someone to take a specific action (such as making a purchase or requesting more information). The great thing about a landing page is it focuses solely on what the customer needs and not on what you want them to do. This approach makes it easier for them to engage and leaves you with more leads.

The key to a successful conversion is getting the right message to the right audience at the right time. A poorly designed landing page can end up being a complete eyesore and a waste of time. Make sure to use a tool like Hootsuite to gauge the success of your landing page experiment. You can also use tools like Google Analytics to track the sources of your traffic and the actions taken by visitors on your site. This way, you’ll know what content is performing best and can use this information to inform your future content creation.

Drip

If you want to try a simple solution for creating lead magnets and follow-up emails, consider using Drip. This tool allows you to set up automated email campaigns with a focus on producing highly engaging messages.

Drip is extremely easy to use. Just enter the emails of your choice and setup your drip campaign. You can also choose to have the emails be sent at a regular or sporadic interval.

You can use Drip for:

  • Lead generation
  • Content marketing
  • Social media marketing
  • Pricing (via A/B testing)
  • Landing page optimization

The great thing about Drip is it allows you to test different messages out without having to set up multiple campaigns. When you’re building your email marketing program, it’s essential you test different approaches to find the one that performs best. Once you’ve settled on a winning strategy, you can use this information to scale up your program quickly and efficiently.

HubSpot

HubSpot is an incredibly popular choice among marketers due to its user-friendly design and powerful integrations with other platforms and applications. If you’re looking for a simple and elegant tool to help you create email marketing campaigns, HubSpot is a great option.

The key to a successful conversion is getting the right message to the right audience at the right time. A poorly designed landing page can end up being a complete eyesore and a waste of time. Make sure to use a tool like Hootsuite to gauge the success of your landing page experiment. You can also use tools like Google Analytics to track the sources of your traffic and the actions taken by visitors on your site. This way, you’ll know what content is performing best and can use this information to inform your future content creation.

You can use HubSpot for:

  • Lead generation (via forms, landing pages, or websites)
  • Content marketing (ideas, blogging, or web content)
  • Social media marketing (via integration with tools like Hootsuite)
  • Pricing (via A/B testing)
  • Landing page optimization

Amongst the many features that HubSpot offers, the tool is completely free. Furthermore, the platform has a publically available API that allows you to integrate third-party applications and access all of the data within the platform. If you’re looking to build an email marketing program and need some inspiration, you can use the HubSpot blog to find marketing ideas and tactics.

Journey

If you want to try a more complex solution for creating lead magnets and follow-up emails, consider using Journey. This tool is very similar to HubSpot and allows you to create complex automated email campaigns.

Journey simplifies the process of creating responsive, mobile-friendly landing pages that perform well in every email marketing campaign.

The great thing about Journey is it offers a lot of flexibility. For example, you can choose from a variety of beautiful templates that fit any marketing or sales plan. If you’re looking for a tool to help you design and analyze email marketing campaigns, journey is the perfect solution.

You can use Journey for:

  • Lead generation (via forms, landing pages, or websites)
  • Content marketing (ideas, blogging, or web content)
  • Social media marketing (via integration with tools like Hootsuite)
  • Pricing (via A/B testing)
  • Landing page optimization
  • Live chat (via integration with tools like Zoom, Slack, or MS Teams)
  • Access to a growing community of marketers (via Facebook, LinkedIn, or Instagram)

The pricing plan for Journey is based on the number of emails you send per month. For example, the Pro plan costs $15 per month and offers all of the features from the standard plan plus the following:

  • Can create up to 200 email messages per month
  • Can integrate with up to five platforms including WordPress, Drupal, and Joomla
  • Can automate email campaigns
  • Can integrate with third-party applications including Salesforce, HubSpot, and MailChimp

If you’re looking to create a lead magnet or follow-up email, you can’t go wrong with these eight options. Not only will you be able to test various content, approaches, and landing pages, but you’ll also find inspiration for your next campaign.

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