You’ve probably heard of email marketing. After all, virtually every business in existence uses email marketing these days to some degree or other.
Nowadays, email marketing isn’t limited to just sending out sales messages. Thanks to the rising popularity of smartphones and the development of apps designed to aid with everyday tasks, marketers can now tailor their email campaigns to be much more personal.
Not too long ago, email marketing was viewed as a cost-effective and time-saving method of communication. Thanks to the popularity of platforms like Amazon’s Alexa, consumers have more options than ever when it comes to choosing the products and brands they want to hear from.
Step into the Spotlight
If you’re still hesitating to get into the swing of email marketing, here’s a good reason why not to: Your competitors have probably been doing it for years, and you don’t want to be left in the dust.
The key to successful email marketing is to create compelling content that will make your readers click through to your website, sign up for your newsletter, or buy your product. To help you find the right content for your emailers, we’ve compiled a list of tips that will get you started.
Know Your Audience
It’s crucial to understand who your audience is and what they want. When you do, you’ll be able to tailor your content and email marketing campaigns to be much more effective.
Who are you trying to reach? What do they need? Knowing these questions will enable you to create content that they’ll value, appreciate, and remember.
Make It Personal
The more personal you can make your content, the more effective it will be. What does that mean? It means using language and imagery that will make your audience instantly understand and feel connected to what you’re trying to say. When done right, your content will seem less like an advertisement and more like an invitation to connect with the brand.
Stay Top Of Mind
You can’t expect your audience to remember you if you don’t stay top of mind. That’s why it’s important to establish and maintain relationships with your customers. You can do this by listening to and acting on their needs, as well as providing them with valuable and consistent content. Doing this will enable you to stay visible and, as a result, increase your marketing effectiveness.
Make It Visual
People love pictures. They’re a quick and easy way for us to understand and remember something. When you use visuals in your content, you’re guaranteed to get results. And what’s more, you don’t necessarily need high-quality pictures for people to benefit from the content. As long as you have something that makes the viewer interested, you’ll be able to get the message across.
Every now and then, we all need a bit of a refresher on what not to put in our email marketing campaigns. Sometimes, we’re so focused on getting our message across that we don’t put enough consideration into what our email looks like. This is why it’s important to take the time to go through your campaign and get rid of any unnecessary or unwanted elements.
Use The Right Language
People can get really upset with marketing emails that aren’t written in a way that they feel is sincere. It’s easy for your audience to feel misjudged when your language and intent isn’t aligned. One way to avoid this is by using the right language. When writing your emails, make sure that you’re using the right vocabulary and that your language flows naturally. Avoid using words and phrases that could be construed as condescending or overly aggressive.
Make Sure Your Content Is Fresh
Your email content will only be as good as the last time you updated it. That means if you’re planning on using this method of marketing, be sure to put in the time to update and revise your content now and then. The reason this is important is that nothing kills an email’s effectiveness more than sending out an outdated and, thus, useless piece of content.
Keep To The Point
Your email’s ultimate purpose is to get readers to take some sort of action. This is why it’s important to keep your content brief and, whenever possible, to use subheads and bold font to make your points.
If you’re searching for a product or service online, you’ll typically see a highlighted block of text next to the search results. This is called the “snippet” and it’s usually between four and ten words long. Keywords are the words and phrases used in these snippets to find products and services online. When someone uses these keywords in a search, your product or service will show up in the results.
Track The Response
You can use a platform like Google Analytics to track the response you’re getting to your email marketing campaign. With this tool, you can see exactly which parts of your content prompted the most interest and, subsequently, which parts need to be revised and updated to better meet the needs of your audience. The great thing about this approach is that it allows you to track the effectiveness of each individual element of your content without having to slice and dice the data yourself. Once you have enough data, you can create email marketing templates that can be reused across your campaigns. This will save you both time and money.
Measure The Results
Since you already have a handle on what is and isn’t working with your content, the next step is to measure the results. To do this, you’ll need to set a goal for yourself regarding the number of emails you want to send out and the metrics you want to use to determine the success of this campaign.
If you’re looking for more information on how to become an effective email marketer, please feel free to reach out to us! We’d love to help you put these tips into practice and see the results for yourself.