You wake up one Sunday morning and decide to get some fresh air. You want to take a drive to get some inspiration for the upcoming week, so you log on to your favourite social media platform and start posting pictures of the different routes you took on your drive. Suddenly, you get an email from a marketing agency, telling you that someone from your network liked a photo of your car and suggested that you check out their website to learn more about them.
“Huh? Like what?” You ask, as you scroll down to see if there’s anything interesting or relevant about the agency. Sure enough, there is a lot more than you expected. You go through the website content and find out that the company builds websites for businesses and bloggers. You thought you were just having fun on your drive, but now you’re faced with a decision: Should you opt-in for their offers or remain as you are?
Digital Marketing Is Bigger Than You Think
If you’re reading this, I assume that you’re already aware that digital marketing is important, but there are plenty of businesses out there who aren’t particularly tech-savvy and need a little push in the right direction. That’s why we’ve compiled a list of reasons why every business needs a digital marketing agency.
1. Driving Traffic To Your Site
Have you ever tried to run a business blog or website without getting loads of traffic? It’s a common problem, especially if you’re new to the whole thing. Your customers will come from Google, but they’ll also come from social media platforms such as Twitter and Facebook. To get the most out of your blog or website, you need to have lots of people visiting it. The good news is that having a digital marketer on your side can help get you to the top of search engine results.
2. SEO For Your Websites
Search engine optimisation, or SEO as it’s commonly known, is the process of getting your website to show up when someone performs a search. Years ago, most people learned to code and built their own websites. However, with the help of agencies such as ours, the process of getting noticed by search engines is a lot simpler. Just like with standard marketing, your first step is to find the right keywords for you website. Doing this requires a certain amount of research, but once you’ve got a small list of keywords, you can start adding them to your content. The more you put in, the more you’ll see in return. Plus, with the right plugins and the right hosting, your website will be able to take care of itself.
In addition to driving traffic to your site, a digital marketer can also help with e-commerce. With this, you’ll be able to sell your products or services online through a website. To make sure that your customers can find what they want when they type in a search term, you need to make sure that the website is optimised for search engines. To get started, simply add your products to your website and follow the instructions.
4. PPC (Pay-Per-Click)
Pay-per-click is when you pay only when someone clicks on a paid advert that’s connected to a particular keyword or topic. This is a cost-effective way of advertising if you have a target audience that’s already online. Creating a PPC campaign requires a bit of research and testing before you start building off of it. Once you do, you’ll be able to see how much traffic you can get for the cost of a cup of coffee. If you’re new to this, take it slow and do some research before you get started. Once you have a campaign set up, you can test different keywords and see which ones bring in the most traffic.
5. Social Media Marketing
To get the most out of social media, you need to focus on creating interest-based content that’s relevant to your target audience. This content needs to be shared on social media platforms such as Twitter and Facebook so that your target audience can find it. When someone shares your content on social media, it gives you free publicity. To create content that people will want to share, you need to have a good idea of who your target audience is and what they want. A social media agency can help you create content that will keep people interested and engaged.
If you’re looking for a single point of contact for all your digital marketing needs, then try searching for local businesses that offer these services or contact us for more information. Additionally, don’t forget to use the resources provided by Google to find the best keywords for your niche.