Being a reseller for an email marketing service means you get to enjoy the benefits of the service without having to run your own email marketing campaign every month. Being a reseller offers many perks, such as unlimited email campaigns, detailed analytics and more! You just have to be sure you’re getting your money’s worth.
Here’s a quick guide to explaining what a reseller is and why you should consider becoming one.
The Difference Between Resellers And Email Marketing Service Providers
Before we dive into why you should consider becoming an email marketer reseller, it’s important to understand the difference between a reseller and an email marketing service provider (EMSP).
An email marketing service provider builds and maintains the infrastructure for your email campaigns, including sending out emails and tracking analytics. They typically provide you with a single, integrated solution to handle all of your email marketing needs. Resellers, on the other hand, simply sell you the ability to run your own email campaigns on their platform. They don’t provide any other services beyond that, and, in some cases, they don’t even provide the hardware necessary to run your campaigns.
The most important thing to consider about resellers is that they don’t provide any kind of ongoing service. If you’re looking for an email marketing service provider to provide ongoing assistance, then you should consider an integrated solution provider that offers both reselling and fully managed services.
Why You Should Become An Email Marketer Reseller
The benefits of being a reseller for an email marketing service are many, but let’s discuss a few of them.
- Unlimited Email Marketing Campaigns. As a reseller, you have access to a limitless number of email marketing campaigns each month. If you’re looking to create a campaign for your own use, but don’t want to go through the hassle of setting up a Google AdWords account and performing keyword research, then you can opt for a reseller.
- Detailed Analytics. Thanks to resellers, you have access to all of the analytics available from the email marketing service you’re using. You don’t just get to see the basic ” delivered ” and ” opened ” metrics, either. With a reseller, you get access to all of the intricate details that go into creating and tracking an effective email marketing campaign.
- Affordable. Resellers can be extremely cost-effective options for those seeking to carry out a limited number of email marketing campaigns each month. They’re typically much more affordable than other options like a dedicated email server or using a Gmail account for your marketing needs.
- Dedicated IP Addresses. You can purchase a dedicated IP address from a reputable IP provider for a small fee. This is important because, as you’ll soon learn, creating and delivering emails with a dedicated IP address is much simpler than delivering emails from a shared IP server. Using a dedicated IP address also ensures that your email campaign will appear natively in any web browser.
- Improved Delivery. There’s a reason why many large and well-known corporations choose to use dedicated IP addresses for their email campaigns. They know that their emails are guaranteed to reach their intended audience because they’re delivered directly to inboxes instead of filtered through a shared server. Having a dedicated IP address can also improve your open and click-through rates.
How To Become A Reseller
Now that you understand what a reseller is and why you might want to consider becoming one, let’s take a quick look at how to go about doing so.
If you want to become a reseller, you need to take two steps: 1) Find a vendor who’ll offer you the opportunity, and 2) Get signed up with the vendor.
Vendor Incentives
There are a number of incentives offered by vendors to entice potential resellers to choose their product. Some of these incentives include free tools, free templates or discounts on products or services. The best part is that you don’t have to decide immediately that you want to become a reseller. You can consider all of the incentives offered and then make a decision once you’ve had time to refine your thinking.
1. Visit The Vendor Website
The first step in the process of becoming a reseller for an email marketing service is to visit the vendor’s website. You must do this to learn more about the product, whether or not it’s the right fit for your needs and how to become a reseller. Remember: even though you’re on the vendor’s website, you’re not actually committing to anything just yet.
2. Determine If The Reseller Model Is Right For You
After spending some time on the vendor’s website, you’ll come across a section that briefly explains the resale model. This section will typically include a paragraph or two explaining what you need to know about reselling. If you have any questions about how to become a reseller, you can contact the vendor directly through their website.
From the resale model section, you’ll then be taken to a pricing page. This pricing page will include all of the pricing for the product. While on the pricing page, you should determine whether or not the cost is reasonable for the product you’re considering. Remember, you’re not obligated to purchase anything just yet. But you should also realize that you’re not getting the best price if you don’t purchase the product at this point.
3. Consult With A Financial Advisor
One of the most important things you can do before committing to purchasing anything is to consult with a financial advisor. If you’re looking for an investor who’ll provide you with money to purchase the product, then you should seek out a full-service broker who can help you find the best financing solution for your needs. Most reputable financial advisors will be able to provide you with an objective opinion of whether or not purchasing the product is a good idea for your needs.
4. Research The Product
Once you’ve determined that the product is a good fit for your needs, it’s time to do some serious research. This will involve reading all of the available reviews for the product and getting a feel for how others feel about the product. Remember, though, that even though the product seems like it might be a good fit for your needs, it doesn’t mean that it will be perfect for you. There’s no such thing as a one-size-fits-all solution when it comes to email marketing.
5. Test The Product
Once you’ve determined that the product is a good fit for your needs and you’ve had a chance to review the reviews, it’s time to test the product. You should test the product using all of the available features, taking time to get to know how everything works. Once you’ve used the product for a while, it’s then time to make a decision.
6. Consider All The Options
If you’ve followed all of the steps up to this point and still don’t know which option to go with, it’s time to put everything down on paper. You should sit down with a laptop or desktop computer and make a list of all the pros and cons for each product you’ve researched. Once you’ve made a list of all the pros and cons for each product, it’s then time to revalue all of the items on the list. This will help you make a decision about which option to choose.
When it comes to choosing an email marketing service, there are a variety of factors you need to consider. From the type of email marketing software you need to the cost of the service, everything must be factored into the equation.