Email marketing is a critical part of any business’ marketing strategy. With 93% of people regularly using email to get news and information, it’s a prime way to connect with customers and potential buyers. Many large e-commerce platforms, like Amazon, allow you to set up automated email campaigns that can be triggered by various events and offer an array of powerful tools to help you make the most of your email marketing strategy.
But what is the salary of an email marketer in San Francisco, California? How much does an experienced, in-house email marketer make? How does one’s salary compare to the cost of living in San Francisco? These questions and more are examined here.
The Starting Point
In the beginning, most businesses begin their search for a qualified email marketer with a relatively high salary in mind. However, a high salary alone does not guarantee that you’ll find success as an in-house email marketer. You’ll need a combination of a high salary and the willingness to learn as you go along. Your manager will be the primary person reviewing your work and offering feedback. Your success will be determined by them, along with your boss, the business owner.
If you’ve been searching for a job and landed on this page, it means that you probably aren’t getting the kind of salary that you’re looking for. Maybe you’re an experienced marketer who wants a change of scenery. Or maybe you’re looking to start your own agency and want to be able to pay your bills. In those cases, you’ll need to lower your expectations. Just because someone’s earning a certain amount of money doesn’t mean that they are or will be capable of providing you with the help that you need. You’ll have to look elsewhere to find a better match.
Inspection Of One’s Financial Needs
Before you begin your search for a job, it’s important to have your financial needs in mind. This includes everything from your monthly budget to how much you need to earn in order to live a comfortable life. You can use the financial calculator on this site to determine how much you need to earn based on your budget and other factors.
The Bureau of Labor Statistics projects job growth in this field between now and 2022. Between now and then, the field is expected to grow by 26% in direct response to the growing smartphone and online shopping markets. The average salary in 2019 was $52,000 per year. With so much job opportunity, it’s no wonder that over 2 million people are currently employed as email marketers across the globe. The job outlook is positive, but as mentioned above, you need to be prepared to learn as you go along.
The Rise Of Online Shopping
Another prominent trend these days is the rise of online shopping. In fact, according to HubSpot Blogs research, 70% of consumers have bought something online while still reading an article about it. This statistic only gets more impressive when you consider that 55% of those shoppers bought an item while on the go.
Consumers are constantly searching for discounts and deals, which is why online shopping became such a popular option. The competition is increasing as well, with retailers like Amazon launching their very own brands and expanding their delivery services. This provides more opportunities for in-house marketers.
If you’re able to tap into this market and build a brand for yourself among the rising stars of retail, you’ll be able to charge fairly high salaries because of your in-demand skill set. Many brands and retailers use email marketing to stay in touch with their customers. If you can build a successful email marketing program for them, you’ll be able to charge a premium for the service.
The Changing Landscape Of Email Marketing
The landscape of email marketing is changing. Gone are the days of sending out one mass email around the Super Bowl to grab the attention of sports fans. Consumers receive an endless stream of marketing emails every day, on any subject they can think of, and it’s hard to stay top of mind.
Email marketing is evolving to fit the needs of consumers. The internet allows for constant marketing, with people more likely to be in touch with companies they’re interested in than ever before. Just consider the volume of emails that NFL fans get every year as an example of how marketers can stay top of mind. With all of this opportunity, it’s important to develop a clear strategy for your email marketing efforts.
The Dangers Of Working For A Smaller Firm
One of the biggest pitfalls of any job search is landing at a smaller firm. These jobs typically pay less, have lower perks, and are generally considered to be a stepping stone to bigger and better things. Even if you’re motivated to work your way up the corporate ladder, it’s important to keep your goals in mind and be realistic about your expectations. You should interview at larger firms first, as they are generally good for giving your career a boost.
If you work for a smaller firm, you’ll have fewer opportunities to grow your skillset. You’ll be lucky to find a mentor, if you can even find someone willing to give advice. The smaller the firm, the more vulnerable it is to layoffs. If you’re at a smaller firm and there’s ever a reduction in force, you’re likely to be among the first to go. Remember, smaller firms oftentimes have a short-term focus. Bringing in revenue is considered to be more important than what happens after the close of each quarter.
The Growing Need For Marketing Specialties
As technology continues to evolve and provide more opportunities, so do the marketing specialties. Thanks to the internet, everyone has the ability to publish content, meaning there’s a wealth of information out there for marketers to sift through.
In 2022, a marketing specialist will be required to have a broad knowledge of current marketing practices and tools, as well as in-depth knowledge of specific industries. The demand for marketing strategists will increase by 22% between now and then, which is a good thing for those seeking employment in the field. If you can’t find a suitable job in your area of specialty, consider moving to a different city where there is a higher likelihood of finding employment. Or, if you’re fortunate enough to land a job in your area of specialty, ensure you continue to develop your skillset and learn as much as you can.