If you’re looking to grow your email list, there are plenty of tips and tricks you can follow. However, if you want your email marketing to be the best it can be, you need to approach it from a different angle.
Instead of focusing on the number of subscribers you have, or the size of your email list, you need to ask yourself questions about your email marketing strategy and how you can make it more effective.
Here are five ways you can take your email marketing to the next level:
1. Create Buyer Personas
As a marketer, it is your job to know your audience. You need to understand what they want, need, and how you can provide it to them. One of the best things you can do for your email marketing is to create buyer personas. With a buyer persona, you can describe the kind of person (or group of people) you are trying to reach with your marketing.
You can also use these fictitious characters to test out your strategy. For example, you can try out different subject lines or see how various strategies for pitching the same product perform.
2. Use Machine Learning
Machine learning is all the rage when it comes to digital marketing these days. Everyone and their mother claims to know how important it is to have a big data strategy, but how many of us actually follow through with it?
If you’re looking to take your marketing to the next level, you should consider using machine learning to improve your campaigns. Not only will this help you create more effective campaigns, but it will engage your audience more effectively.
Whether you are using Google Analytics, HubSpot’s Marketing Analytics, or any other tool, you can connect the dots between website visitors and customers. Then you can use this data to build your buyer personas.
3. Use Video To Its Full Potential
It isn’t always easy to get people to leave the comfort of their homes and engage with content that isn’t video-based. Thanks to new tools like TikTok and Instagram, it is easier than ever for brands to create video content and use it to engage with their audience.
If you’re looking to take your marketing to the next level, you should consider using video in some shape or form. Whether you are recording yourself talking about your products or creating video advertisements, there are so many ways you can use video content to connect with your audience.
You can also use specific tactics like adding a video to your social media posts or using TikTok to your advantage.
4. Measure the Right Things
When you’re just getting started, it’s extremely difficult to know what metrics to track. You don’t want to waste your time measuring things that don’t matter, but neither do you want to miss out on the opportunity to measure the right thing. For that reason, it’s important to set measurable goals for yourself as you grow your email list. That way, you’ll know if you’re reaching your audience effectively.
One of the things you can track is the open rate of your emails. If you’re sending out a marketing email, you should consider opening it with a call to action like a web link or QR code (a quick reaction code — a string of letters and numbers that can be simply scanned with a smartphone camera).
Another important metric is click-through rate. This is the percentage of people who click a link in your email or on social media to visit a specific website or page. Measuring this allows you to see how effective your strategy is and if you should expand to other platforms or create more content to increase your conversions.
5. Always Be Testing
If you’re not constantly testing and improving your strategy, you’re leaving room for bad data and assumptions to creep in and potentially damage your entire program.
For example, if you’re sending out a sales letter and you notice that a few people are unsubscribing because the content in the email is too long, you may need to shorten it or split it into several pieces. You can’t improve your strategy without first analyzing the data and seeing what’s working and what isn’t. That way, you can refine your efforts and find the sweet spot that will make your email marketing work for you.
These tips and tricks for making your email marketing work for you in sales will help get you started. Now, you’ll just have to find the time to put them into practice.