If you’re an email marketer who’s been searching for a job for a while, you probably feel like you’ve tried just about everything. You’ve applied for a lot of jobs, sent out a lot of resumes, and maybe even taken a (very expensive) online course or two.
But despite your best efforts, you still struggle to land a satisfying job. If you’re looking for advice on how to get a job in email marketing, you’ve come to the right place. Here, we’re going to run down some of the most in-demand roles and the valuable skills needed to fill them.
As the name would suggest, an account manager is responsible for managing the relationships with the various stakeholders, such as customers, vendors, and partners. Your role will be to define the role of the brand within the market, track performance, and set goals and objectives for the brand.
Since the marketer’s role is becoming more and more specialized, having a broad understanding of all areas, such as marketing, sales, operations, and technology, is crucial. It’s also essential to be able to think creatively, come up with new ideas, and take initiative. And finally, it’s important to be detail oriented, have an analytical mind, and be good at managing people.
A content strategist is someone who determines the content strategy for a brand or website. Sometimes, this entails creating thought leadership pieces, guest posts, or creating social media content. In other cases, it may mean analyzing consumer behavior to determine the best types of content, such as sales examples or case studies.
As the name suggests, a content strategist must have a good understanding of content ranging from written to digital. And since content can take many forms, such as email campaigns, blog posts, and social media, it’s important to be able to move between them. A content strategist who can fluently switch between each platform will have an advantage in the job search.
A data scientist is someone who utilizes advanced statistical techniques to extract information from large amounts of data. The data scientist is responsible for creating models (also known as algorithms) that help businesses make predictions or perform tasks with the help of data.
As the name would suggest, a data scientist needs to know a lot about statistics and probability. But beyond that, it’s important to be able to apply theoretical concepts to practical problems. If you’re a creative person who likes to come up with ideas and see them through to completion, this role may be for you. Data science is becoming more popular and in-demand, so if you want to get a job in this field, it’s important to understand the various roles that it entails and the various skills needed to perform them.
A product manager is someone who oversees the creation of a new product or the overhaul of an existing one. Your job will be to work with cross-functional teams, such as marketing, sales, and product development, to define the product offering.
Since a product manager is responsible for a product that may involve many different aspects, such as development, testing, and marketing, it’s important to have a diverse knowledge base, including software development, marketing, and management. And last but not least, it’s crucial to be detail oriented and have excellent interpersonal skills.
A sales manager is someone who manages a sales team’s day to day activities, including setting marketing goals, analyzing sales performances, and planning marketing strategies. A sales manager’s main responsibility is to lead a sales team to achieve set sales objectives.
Being a sales manager entails a lot of different responsibilities, ranging from setting sales goals and measuring performances to dealing with customers and handling marketing budgets. Naturally, a sales manager needs to be detail oriented, organized, and a good communicator. In addition, a sales manager needs to be confident enough to guide a team of sellers and not be afraid to ask for help when needed.
A strategic planner is responsible for formulating overall marketing strategies, creating and maintaining marketing plans, and evaluating marketing initiatives and results. A strategic planner must have a strong understanding of marketing from both a conceptual and practical standpoint, as well as the ability to communicate that knowledge to others. Naturally, a strategic planner needs to be a good planner and have the ability to analyze a complex set of data and present that information in an understandable manner.
A marketing manager is someone who oversees all marketing activities and plans for an organization, including advertising, public relations, sales, and e-commerce. Your job will be to oversee the creation of an integrated marketing plan, identify key performance indicators, and review the effectiveness of marketing programs and activities.
Being a marketing manager entails a lot of different responsibilities, including setting goals and KPIs, analyzing the performance of marketing programs and activities, creating and maintaining marketing plans, and planning future programs and activities. Naturally, a marketing manager needs to be detail oriented, have good interpersonal skills, and be able to exercise initiative.
As you can see above, these roles and responsibilities can vary widely. But throughout the whole list, you’ll notice that the key skills are the same – research, writing, and presentation skills. If you’ve been searching for a job in one of these fields, keep reading.
What Skills Should I Develop?
If you’re looking for a comprehensive list of skills you should develop to get a job in email marketing, you’ve come to the right place. Here, we’re going to run down the most in-demand skills and the valuable ones, as identified by the American Association of Advertising Agencies:
HTML stands for “HyperText Mark-up Language,” which is a code that allows for the structured transmission of text and other content, such as images, across the Web.
HTML is one of the most commonly used web markup languages, which is why it’s important to have expertise in this area. If you’re looking for a job in website or blog development, having knowledge of HTML will put you ahead of the competition.
CSS is the “Cascading Style Sheets,” which are a style sheet that can be used to enhance the look and functionality of a website or blog. If you have expertise in this area, you’ll be able to create attractive and functional websites and blogs.
If you’re looking for a job in digital marketing, having knowledge of digital marketing is essential. Today, more and more people are turning to digital means of marketing, including social media, to find out about products and services. For instance, if you operate or have a marketing website, you may look to integrate social media platforms, such as Facebook or Twitter, into your marketing strategy.
Simply put, digital marketing is all of the online activities, including SEO (search engine optimization), PPC (pay per click), social media marketing, and email marketing, that a brand or business engages in to attract customers online.
If you’re looking for a job in digital marketing, having an expertise in this area will put you ahead of the competition.
If you’re looking for a job in analytics, having knowledge of analytics will put you ahead of the competition. Analytics are used to track website traffic and perform detailed studies to determine the effectiveness of different marketing campaigns and strategies.
Since analytics can be used to track the performance of online marketing campaigns and the results of those campaigns, it’s important to gain experience with this tool. If you’re looking for a job in analytics, having expertise in this field will give you an advantage in the job search.