Should You Manage Your Own Email Marketing or Use a 3rd Party Service?

In today’s world, email marketing stands as one of the most efficient, cost-effective, and versatile methods of engaging with potential customers. Companies that utilize email marketing build subscriber bases, gain credibility, and establish brand trust with relatively little effort and investment.

However, as Email Marketing gains popularity and more and more businesses see the benefits of email marketing, entrepreneurs who want to get started may wonder:

Should I manage my own email marketing or should I use a 3rd party service?

If you’re looking to grow your email marketing efforts and wondering where to start, this article will help you make the right decision.

Keep reading, and I’ll share with you the top 5 reasons why you should consider managing your own email marketing.

Cost-Effectiveness

One of the primary reasons why you should consider managing your own email marketing rather than using a 3rd party service is the cost-effectiveness of the former. Since you’ll be using affordable email marketing tools and platforms that are compatible with all email clients, you’ll not have to spend a large sum of money to get set up with email marketing.

By using a 3rd party service, you may end up spending a lot of money on tools that are not usable or compatible with your email marketing platform. When you use a 3rd party service, you also sacrifice a lot of customization and control regarding the look and feel of your emails.

On the other hand, a business owner who wants to get started with email marketing can use tools such as MailChimp, Constant Contact, or HubSpot, which are some of the most popular email marketing services. With these tools, you can choose from a variety of beautiful, professionally designed templates to fit your needs.

Scalability

Another important factor to consider when deciding whether or not to manage your own email marketing is scalability. Do you have a limited team or budget?

If you answered yes to this question, you might want to consider outsourcing your email marketing to a reputable 3rd party service. However, if you’re looking to grow your email marketing efforts quickly and don’t have the time or resources to manage each campaign yourself, you should consider creating and using templates for your emails.

Using templates lets you scale your email marketing easily. If you decide to go this route, you’ll need to create a different email campaign with a different template for each of your lists. Managing all of these campaigns will be a lot more work than just creating and using a single template for all of your emails.

By using a single template for all of your emails, you can take advantage of automation features and grow your email marketing effort quickly and easily without having to worry about the scalability of your efforts.

Expertise

A business owner who is considered an expert in his field should be able to provide invaluable assistance to your business when it comes to running your email marketing. By hiring an expert to help out with this task, you’ll be able to save a lot of time and money, as well as gain a great deal of expertise, which you can apply to other areas of your business.

An expert in email marketing can help you set up automated email campaigns, design a flexible and scalable email template, and provide you with the tools you need to make your email marketing a success.

Control

Last but not least, we have control. How much control do you want over the way your emails look? How much control do you want over the content of your emails?

If you’re looking for complete control over the way your emails look and the content of your emails, you should consider outsourcing your email marketing to a 3rd party service. However, if you want to have some control but don’t have the time to manage each campaign yourself, you should consider creating and using templates for your emails.

The great thing about using a template is that you can have complete control over the look and feel of your email. If you decide to go this route, you’ll need to create a different email campaign with a different template for each of your lists. As for the content of your emails, you can use automated tools to compile and send out content that is relevant to your target audience.

Through automation and integration with other marketing platforms, you’ll be able to maintain complete control over the content of your emails while enjoying the benefits of a personal touch from a professional agency. For example, if you have an inbound marketing strategy and you use HubSpot, you can assign a campaign to a particular person within the agency so that they can follow up with potential customers and prospects on your behalf.

Which One Should You Be Considering?

So, if you’re wondering whether or not to manage your own email marketing, you need to ask yourself:

What is my goal as an entrepreneur or business owner?

Do I want to grow my business and need to reach as many people as possible?

Do I want to save money and be efficient?

Do I want to have complete control over the content of my emails?

If you answered yes to these questions, you should consider outsourcing your email marketing to a 3rd party service. However, if you answered no to any of these questions or you’re just not sure which one to choose, you should consider creating and using templates for your emails.

Now, let’s take a quick look at the other side of the coin. What are the disadvantages of managing your own email marketing?

Expense

One of the primary disadvantages of managing your own email marketing is the expense. As stated previously, you’ll save money using a 3rd party service, as you won’t have to invest in expensive tools or hire expensive freelancers to conduct market research or write compelling copy for your emails. So, if you want to save money while still benefiting from the services of an experienced agency, you should consider outsourcing your email marketing to a 3rd party service.

Time-Consumption

Another important disadvantage of managing your own email marketing is the time-consumption. As a business owner, employee, or entrepreneur, you’ll undoubtedly be working hard to grow your business and make it a success. So, if you’re looking to get something done and don’t have the time to commit to regular email marketing, you should consider outsourcing your email marketing to a 3rd party service.

Scalability

A business owner who outsources their email marketing to a 3rd party service can also enjoy the benefits of scalability. As stated previously, an expert in email marketing can help you design a flexible and scalable email template so that you can take advantage of automation features and grow your email marketing effort quickly and easily without having to worry about the scalability of your efforts. However, if you want to have some control but don’t have the time to manage each campaign yourself, you should consider creating and using templates for your emails.

Interference From Others

Another important disadvantage of managing your own email marketing is interference from others. As a business owner, you’ll undoubtedly be working hard to coordinate with different people within your organization to ensure that your business is run efficiently and that everyone’s tasks are aligned and completed on time. So, if you’re looking for someone to help coordinate your email marketing efforts, you should consider outsourcing your email marketing to a 3rd party service.

Incomplete Data

One of the primary disadvantages of managing your own email marketing is the incomplete data. As a marketer or business owner, you’ll undoubtedly be in the unique position of having access to a lot of relevant data. So, if you’re looking to improve your marketing efficiency and analysis, you should consider outsourcing your email marketing to a 3rd party service.

However, there’s also the other side of the coin. What are the advantages of using a 3rd party service for email marketing?

Customization

One of the primary advantages of using a 3rd party service for email marketing is the customization. Due to the nature of email marketing, which is subjective and can vary from one person to the other, creating a single, stand-alone email template and strategy can be difficult. So, if you’re looking for a one-stop-shop for your email marketing needs, you should consider using a 3rd party service, as they will have the expertise and the resources to help you with your campaign.

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