Email marketing is a form of digital marketing that allows businesses to send highly personalized emails to customer’s inboxes. The goal is to get the customer to engage with a company through its email communications.
Sometimes it can feel like a chore to dig into your email marketing software budget to send out a few carefully targeted emails. You might wonder if there’s a tool that can help make the process quick and easy.
Fortunately, there are tools that can automate the process of sending out emails and analyzing the results. And today, we’ll examine three such tools and highlight the pros and the cons of each.
Sendible is an all-in-one email marketing tool that makes it easy for businesses of all sizes to get started with email marketing. It is a freemium tool, which provides limited functionality for free and then charges you based on the number of contacts you have.
One of the major advantages of using Sendible is that it provides a simple drag-and-drop email design tool for creating your campaign’s look. You don’t need to be a graphic designer to make the template look perfect.
The downside is that not all businesses will be able to use Sendible’s simple email templates. In addition, the free version limits your contacts to only 500, and its email marketing functionality is somewhat limited. Nevertheless, for anyone looking to get started with email marketing or looking to move beyond the basics, Sendible is an excellent choice.
Mailchimp is one of the most popular and trusted tools for creating and sending email marketing campaigns. Even if you’re just getting started, you’re probably already aware of it. Thanks to its active and engaged user base, over 500 million people have used Mailchimp to send personalized emails.
One of the reasons why Mailchimp is so popular is that it provides a simple and sleek user interface with clean design. Even if you have no experience in marketing or email marketing, you’ll have no trouble using it to create and send your campaigns. Another distinguishing feature is that it offers a free version that allows you to send up to 500 emails per month.
The downside to Mailchimp is that you can’t create as many contacts as you want with it. In addition, there’s no way to track the success of an email marketing campaign with this tool. This is because all of the data is stored externally. Finally, it doesn’t offer any inbound marketing analytics, which means you’ll have no idea whether or not your email marketing is attracting the right audience.
If you work in digital marketing or marketing research, you’ll be familiar with HubSpot. For those who aren’t, HubSpot is an all-in-one marketing tool that helps businesses of all sizes and stages to grow their reach into prospective customers.
Like Sendible and Mailchimp, HubSpot provides a simple and sleek user interface with clean and organized design that promotes simplicity and quick understanding. Thanks to its integration with Gmail, you can easily sign up for a free HubSpot account and begin testing email marketing campaigns right away.
One of the reasons why HubSpot is so popular is that it provides inbound marketing analytics through its Crowdsource platform. This means you can track the success of your email marketing efforts and determine which campaigns work and which ones don’t. The software also tracks the progress of each individual e-mail, helping you to make informed decisions about your marketing strategy and determine which messages are resonating with your audience. In addition, it provides you with detailed analysis of open rates, click-throughs, and conversion rates.
The downside to HubSpot is that the tool is somewhat expensive as it costs $14.95 per month plus 5% of the gross revenue for the SaaS version and $19.45 per month plus 5% of the gross revenue for the Enterprise version. Furthermore, most people are likely to be familiar with other free tools that provide similar inbound marketing analytics, like Google Analytics.
Woof Mailer is an email marketing tool designed for small businesses and bloggers. The software simplifies the process of creating and sending out personalized message to subscribers. Woof Mailer is relatively inexpensive at $5 per month plus 5% of the gross revenue for pro accounts or $7.50 per month plus 5% of the gross revenue for indie accounts.
One of the things that makes Woof Mailer stand out is that it provides inbound marketing analytics through its built-in dashboards. This means you can track the success of your email marketing efforts and determine which campaigns work and which ones don’t. But beyond this, you can also set up automated email campaigns and track the progress of each one individually. Finally, you can segment your list to target the right audience and gain more subscribers.
The downside to Woof Mailer is that it’s a web-based application, which can make it harder for some businesses to use. In addition, although it’s quite affordable, there are also other tools that provide similar functionality that cost much less – like HubSpot. Finally, not all businesses will be able to use the software’s simplistic design and may prefer to keep things more traditional.
In closing, we hope that this article has helped to answer the question: “Is there a free email marketing tool?” As you may have guessed, the answer is yes. Not only that, but there are also many tools out there that completely free. With the right information and effort, anyone can successfully launch an email marketing campaign. And the decision to go with either a free or paid tool should be based on your specific needs and goals.