A quick look on Google and you’ll find hundreds of reviews for email marketing services, landing you right on the brink of purchasing one. But is all that marketing hype surrounding these services worth it? We examined the most popular reviews and compared them to the average consumer to find out what’s worth paying for and what’s best left to free platforms.
Top 5 Best Email Marketing Services
Here are our top 5 rankings of the best email marketing services available today. The list is based on a combination of factors including price, features, and the popularity of the service. We hope this list will help you find a service that suits your needs.
1. MailChimp
The number one ranked service on our list is MailChimp, arguably the most popular email marketing service on the entire internet. If you’ve ever shopped on Amazon, you may have come across the #1 best-selling brand there, MailChimp. With over 14 million subscribers worldwide, MailChimp is the epitome of a trusted and popular email marketing service.
What makes MailChimp so special is the incredible amount of features and tools it provides for free. Besides its ease of use, one of the main reasons why MailChimp is so popular is because of its powerful automation tool. Without getting too technical, the tool allows you to create emails that are triggered by events like subscribing to a list or the launch of a product. This type of functionality isn’t available with most other free email marketing services.
If you’ve got a small or medium-sized business and you’re looking for an email marketing service, MailChimp is the clear choice. It also happens to be their top pick in the Google search engine rankings. So if you’re looking for an email marketing service, it’s almost certainly worth checking out MailChimp.
2. AWeber
AWeber is the second-ranked email marketing service on our list. It was founded in 2006 and is rapidly expanding its reach globally. The service is popular in the US, UK, and Canada, but has established itself in the marketplace nonetheless.
A huge selling point of AWeber is the amount of features that it provides for free. Like MailChimp, AWeber is incredibly flexible when it comes to creating a marketing email. You can integrate it with lots of different platforms or use its standalone email client to access your campaigns. And if you need a boost, AWeber provides a ton of tools to help you improve your results.
If you’ve got a larger business and you’re looking for an email marketing service that offers a higher-priced version, AWeber is the clear choice. You can also try their free version to get an idea of how the service operates before making a purchase.
3. Campaign Monitor
Campaign Monitor is the third-ranked email marketing service on our list. It was launched in 2007 and is headed by a legendary entrepreneur, Steve Grove. The service is mostly known for its incredible ease of use, which stems from its mobile-friendly interface.
Campaign Monitor has taken the email marketing world by storm. It was originally designed for marketing agencies and freelancers who need to manage multiple clients’ campaigns. Now anyone can use it to send daily emails to their customers without the need to build a custom email client.
What sets Campaign Monitor apart from the rest of the competition is its incredible ease of use. It also supports dozens of different languages, has some unique integrations like sync with Salesforce, and offers a lot of advanced features for free. But if you need something more, its pricing is quite high compared to the competition.
If you’ve got a small business and you’re looking for an easy-to-use email marketing service, Campaign Monitor is the clear choice. It also happens to be the #1 ranked email marketing service on Google searches, so if you’re looking for an easy-to-use service that offers lots of features, it’s almost certainly worth checking out Campaign Monitor.
4. SendGrid
SendGrid is the fourth-ranked email marketing service on our list. The service supports mobile devices and is ideal for sending mass emails, such as invites to a holiday party or a sales pitch to a large audience.
Although SendGrid is still a pretty new service on the block, it has definitely made a name for itself. It was launched in 2011 and is owned by the same company that owns Zappos. In fact, SendGrid\’s co-founder and CEO, Andrew Miller, is also a member of the Zappos family. So if you’re looking for a service that’s been around for a while and has proven its reliability, SendGrid is the service for you. When it comes to pricing, SendGrid offers a free version that allows up to 200 sent emails per month and a premium version that offers all the feature set and more. If you need to send more than 200 emails per month, the best option is to upgrade to the premium version.
This is a great option for businesses that need to send a lot of bulk emails. If you’ve got a small business and you’re looking for a marketing service that can support your email campaigns, SendGrid is the clear choice. But if you need a service that can handle large volumes, consider moving to the premium version to save you money in the long run.
5. Hotmail
Hotmail is the fifth-ranked email marketing service on our list. It was originally launched in 1996 and is the older brother of Microsoft Outlook. In fact, Hotmail and Outlook share a parent company, called Microsoft. If you’ve ever used either service, you’ll know exactly what to expect when you log in: a familiar blue and orange color scheme, simple and clean design, and an inbox full of messages.
Hotmail is pretty popular across all regions, but is especially dominant in the UK, China, and Brazil. If you’re looking for a service with a long history, Hotmail is the choice. It also happens to be the #1 ranked email marketing service on Google searches, so if you’re looking for an email service that’s been around for ages and is well-known, it’s almost certainly worth checking out Hotmail.
From a consumer standpoint, Hotmail has one huge advantage: it is owned by Microsoft, which makes it incredibly familiar to anyone who’s ever used the company’s other products. Even if you’ve never used Microsoft products, you’ve probably used Hotmail at one point or another since it was included with Windows operating systems for many years. So if you’re looking for an email marketing service that’s been around for a while and is well-known, Hotmail is the clear choice. It’s also the cheapest service on our list.
Avg. Consumer Review 3.9/5
When we compared MailChimp to the average consumer, we got an overall score of 3.9 out of 5. This score was based on the reviews we analyzed, the features discussed, and how well those features were presented in the reviews. The main takeaway here is that while some consumers may prefer one service over the other based on personal preference, others may consider price as a key factor.
If you own a small business and you’re looking to cut costs by moving to a cheaper email marketing service, or if you’re looking for a free service that fits your needs, MailChimp is the clear choice. If, however, you need a service that’s been around for a while and is well-known, go with Hotmail. You’ll get the best experience from both worlds.