Best Email Marketing Services for Nonprofits: Translation Tips and Tricks

If you’re new to the world of online marketing and email blasts, it can be difficult to know where to start. There are so many different platforms and email marketing services out there, and it can be hard to know which one is right for your organization. Lucky for you, we’re here to help with a comprehensive list of the best email marketing services available today. Let’s get to it.

AWeber

AWeber is one of the most popular email marketing services available. And, for a good reason. The platform makes it easy for anyone to get started, regardless of experience. You don’t need to have a specific product or service to promote to get the most out of AWeber. You can simply choose the type of email you’d like to send (i.e., social media blasts, newsletter sign-ups, or both) and then enter the details. You can even choose to have the platform automatically generate the emails for you. What’s not to love?

Campaigner

If you’re looking for a complete email marketing platform that takes the stress out of creating and sending your emails, then consider Campaigner. The tool is incredibly easy to use and has a drag-and-drop editor that makes it a snap to get creative with the content of your messages. You can also use the platform’s autoresponder to send out targeted emails based on a list of subscribers. Finally, if you’re looking to grow your email list and want to integrate with some of the biggest social media platforms, then Campaigner has you covered. The platform allows you to interact with fans on major platforms such as Facebook and Twitter, as shown in the image above. What’s not to love?

Constant Contact

If you’re looking for a simple and straightforward email marketing service, then consider Constant Contact. The platform is pretty flexible when it comes to the types of emails you can send. You can choose from a pre-made email template or use their drag-and-drop editor to create your message from scratch. What’s great is they allow you to add images, videos, and links directly within the email. If you’re looking to engage your audience through social media, then their inbuilt social media tools make it easy to do so. Using Hootsuite as an example, you can see that Constant Contact integrates with the popular social media platform, allowing you to easily tweet and retweet your campaign. What’s not to love?

eFFENSE EMAIL MARKETING

eFFENSE is a relatively new player on the email marketing scene, but they have quickly become a favorite amongst businesses and non-profits looking to have a presence on the internet. The platform makes it easy for anyone to get started, regardless of experience. You don’t need a budget to get in touch with eFFENSE. You can simply choose the email type and logo you’d like to use and then enter the details. What’s even more encouraging is their pricing is completely transparent, making it easy for anyone to understand what they’re paying for.

iContact

iContact is yet another great email marketing service with a fairly simple user interface. What’s great is it’s completely free, but you’re limited to about 500 emails per month before you have to upgrade. It’s a relatively inexpensive service, considering you get all the features you need and don’t have to worry about limitations. What’s more is you can use their powerful autoresponder to create email campaigns easily. And, for a more advanced user, you can even use their drag-and-drop editor to build your own emails from scratch. In terms of design, the platform is very plain and simple, which makes it easy for anyone to understand what you’re doing. What’s not to like?

MailChimp

If you’re looking for a free email marketing service with a fairly basic design, then consider MailChimp. The interface is incredibly easy to use and the sign-up process is as simple as possible. What’s great is they provide you with a robust set of tools that allow you to grow your email list, send automated emails, and track the performance of your campaigns. What’s more is you can use their autoresponder to create email campaigns easily. MailChimp also offers a drag-and-drop editor, making it simple for anyone to get creative and use their platform. Unfortunately, there are some significant limitations when it comes to the size of your audience. And, for a free service, you’ll probably want to upgrade to a paid version to get rid of those limitations.

SendGrid

Last but not least, we have SendGrid. The company was originally known for its delivery services, but have recently branched out to become a full-fledged email marketing service. What’s great is the platform is incredibly flexible when it comes to the type of emails you can send and all the different content you can use in your messages. They provide you with a robust set of tools, including a fully customizable email builder, that allows you to get creative and send off clever emails that entice your audience into action. Finally, one of the unique selling points of SendGrid is its partnership with Amazon, which means you can take advantage of the online retailer’s massive audience. If you’re looking to engage with fans on social media, then SendGrid is the perfect option since you can integrate with Hootsuite and other platforms directly through their API.

Hopefully, this article helped you discover the best email marketing services for your non-profit organization. If you have any other questions about which service to go with or general inquiries, feel free to contact me through my profile. And, if you found this article valuable, then you may also want to check out my blog post detailing the best email marketing apps for small businesses. Thanks for reading!

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