How to Make Email Marketing Fun for Free

This year, email marketing will be more important to your business than ever before.

While it’s always important to develop and maintain a good relationship with your customers, you now have the opportunity to nurture and entertain them with email marketing.

If you want to make email marketing fun and exciting, you need to find creative ways to do it for free. A successful email marketing campaign should be able to generate leads, engage customers, and grow your business.

That’s why we’ve compiled this guide. It’s a collection of 55 email marketing ideas that will help you develop and grow your business using the humble yet effective email campaign.

1. Create a competition

The whole point of ​​an ​​email campaign is to get people to engage with and read your content. To achieve this, you need to make sure they actually read the email. One way of doing this is by creating a competition.

For example, suppose you’re selling kids’ clothing and you want to promote a specific brand. Instead of just sending out the regular sales pitch, you could throw the children’s competition idea.

You could offer a discount to the first person to email you with the correct answer to the following question: “What are the main differences between Abercrombie and Hollister?”

The main difference between these brands is that Hollister is for boys and Abercrombie is for girls. To get the discount, you have to email them back with the correct answer within 48 hours.

2. Use gamification

Gamification makes use of game-like principles to engage users and keep them coming back for more. You can use these principles to engage your audience and keep them interested in what you have to say. If you want to make email marketing more fun and less like a sales pitch, you can use game mechanics to make your efforts more exciting.

One of the simplest and yet most effective ways of implementing gamification is by using virtual currency. For example, you could give your audience points and stars for engaging with your content. These mechanisms let users feel like they’re accomplishing something by merely reading your emails. They’ll also feel like they’re progressing toward a goal, which makes them more receptive to your appeals.

3. Personalise the subject line

When someone opens your email, your headline and the first few sentences are the first thing they’ll see. These are the most important parts of your email, so you need to put in the effort to make them engaging and interesting.

This is also a chance for you to develop a connection with your audience. Instead of using a standard subject line like “Important Announcement”, you could write a personalised message to the recipient. Some examples of personalised subject lines are:

“I’ve got something important to tell you about our company’s exciting new product”

“I’ve been thinking a lot about you lately and wanted to drop you a line to express my excitement about X”

“I hope you’re enjoying your summer holiday and that you’ve got your tan all covered up. We’ve got some big news about our holiday make-up scheme that we wanted to share with you”

4. Inject some fun facts

Everyone likes a bit of trivia or a fun fact. If you want to make reading your emails more entertaining, you can throw in some interesting tidbits about yourself or your products. Injecting trivia into your emails doesn’t mean you have to overload the content with useless information. Make sure you add value without being too promotional.

5. Use language that your audience will understand

When someone sends you an email, you have to view it as a conversation between you and the reader. You can use this approach to make your emails more entertaining to your audience. One way is by using words and phrases that they’re familiar with. If your email’s target audience is largely made up of millennials, you might want to avoid using the word “genesis” and instead say “origins”.

6. Establish a connection with your audience

Even if you’ve never met your audience in person, you can develop a connection with them through email. To create an emotional connection, you can personalise the content by writing about things that are important to you or your company. Alternatively, you can use social media to establish connections with your audience. Whether you connect with your audience via Twitter, LinkedIn, or Instagram, you can reach out and engage with potential customers.

7. Customise the text

Depending on the font you use, the text in your email can either pop or fade away. With some of the newer fonts, such as Lato, you can make the text more pronounced. If you want to make your email stand out, you can use bold and italic fonts. Make sure you use a combination of fonts so that the text doesn’t appear to be pre-written.

8. Use images

Images are important in every area of design, so it goes without saying that they’re important in marketing. When designing an email, you have the option of using a mix of images and text.

Choose a few key images that you think will appear most regularly in your emails. These will assist your audience in understanding and engaging with your content. Some good images to include are:

A business or brand logo (this will appear at the top of your email)

A face (this will appear in the subject line and in the body of the email)

A hands-on example of the product you’re promoting (for instance, a clothing brand might use a picture of a model in a bikini wearing their clothing)

While we’re on the subject of clothing, it’s always good practice to match your paper copy with your emails. In other words, always write on a formal basis and never, ever send an email that’s not followed by a perfect paper copy.

9. Personalise the email content

Your template will be based on the size of your email list. If you’ve got a large list, you might want to consider breaking down your content into bite-sized chunks and sending them out periodically, rather than all at once.

This is a great way of keeping your audience interested and engaged with content that’s of interest to them. Another option is to pick an individual from your list and send them a one-on-one email, thanking them for their business and expressing how valuable their support is.

10. Offer exclusive content

If you want to make your emails more interesting, you can give your audience special access to content that is only available to them. For example, you could offer an exclusive look at a new product that will be released soon. Or you could give them the chance to participate in a special contest.

Giving your customers exclusive content is a great way of keeping them interested in your product. It also shows that you value their opinion and that you want to give them the opportunity to engage with you on a personal level.

11. Use humour

If you want to make reading your emails more entertaining, you can inject humour into the subject line and the content. For example, the subject line for this email is “New York Times bestseller”. However, the email content is full of jokes and pop culture references.

Humour is a great way of easing people into reading your content and making them more receptive to your pitch. If you want to use humour in your emails, make sure you have a good sense of what is and isn’t appropriate. It’s always good practice to test out your humour on friends and family members before sending it out to your entire email list.

12. Design a logo for your brand

Your logo will be the face (pun intended) of your brand, so it’s important that you choose something that is striking and memorable. Once you’ve decided on your logo, make sure you implement this into your marketing material. Your logo should be incorporated into your email’s subject line, the content, and even your call-to-action buttons (if you have any.)

Your logo should reflect your brand identity and personality. You can use your logo to promote your business on social media and websites. Once you’ve got your logo, stick with it and don’t change it apart from major variations (such as in colour). Sticking too closely to a logo that was designed by a professional brand communications agency could save you a lot of time and money in the long run.

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