Is There a Best Email Marketing Service?

There is lots of competition in the email marketing services market. This article will compare the pros and cons of different email marketing providers so you can pick the best service for your needs.

Features

Every company offers different features to make your life easier as a marketer. Some are a bit more expensive but offer a lot of flexibility. There are plenty of features that you can choose from when creating a marketing plan with a free account with most email marketing services. Here is a shortlist:

  • Tag management
  • Customer segmentation
  • A/B testing
  • Email campaign creation
  • Content curation
  • Attribution modeling
  • Dynamic Content
  • Advanced segmentation
  • Single platform

If you want to create a winning email marketing strategy you need to ensure that you purchase quality features and don’t skimp out on price. Cheap and poorly-built email marketing software features can leave you vulnerable to hacking and data loss. Poor security can also mean you lose out on critical features when engaging with customers. Look out for these issues before you purchase and you’ll be all set.

User Interface

Every company is trying to improve their user experience (UX) when building software. Email marketing services with an intuitive and user-friendly user interface make it easy for customers to find the product they need and use it effectively. A clean and well-designed user interface with minimal clicks makes marketing simpler and more efficient for the end user. You should evaluate how easy it is to navigate the platform you choose before you start planning your campaign. With all the features mentioned above, you’ll certainly want a service that is easy to use.

Reporting

You’ll want to monitor the performance of your email campaign. Although email marketing is largely automated these days, you still need to check in from time to time to see how everything is going.

The best email marketing services will give you robust reporting tools so you can analyze the performance of your campaigns. You can use tools like Google Analytics to easily track user behavior on your website and find out which parts of the funnel are working and which aren’t. Take into consideration that not all reporting tools are created equal. Some are more robust than others and offer more valuable information. Do a bit of research before you buy so you know exactly what kind of reporting toolset you’ll get.

Integrations

Email marketing is an important part of any modern marketing strategy. One of the major reasons behind the success of platforms like MailChimp is that they connect with hundreds of different applications and third-party software using their API. These integrations make it possible to send emails using an open mail client like Microsoft Outlook.

The best email marketing services will give you the tools to integrate with all the major applications and software you might need for your business. Some of the more popular ones that MailChimp integrates with are:

  • Shopify
  • HubSpot
  • Salesforce
  • Wix
  • Zapier
  • Clickfunnels
  • Vocus

If you’re looking for a one-stop shop for your marketing needs, consider purchasing a standalone email marketing service that offers all the features listed above. Alternatively, purchase a fully-fledged marketing automation platform like HubSpot to get all the features mentioned above and more.

Cost

The cost of an email marketing service will vary depending on the plan you purchase. Most of the time, cheaper plans carry additional restrictions. Free plans exist but will certainly cut you off from some features. The key to purchasing a good email marketing service is to find a company that offers a free trial or at least a discounted rate during the trial period. Trying out a new email marketing service without spending a dime is a top priority for any business.

Support

No company is perfect and they will certainly never claim to be. The best company I’ve ever used for email marketing is DontPayFull.com. They have always been extremely helpful whenever I’ve needed support.

Their support system is straightforward and easy to use. You can submit a ticket if you have any questions about the product or have used their service. Otherwise, you can contact them via email in case you’d like to introduce yourself or leave a note about what you’re trying to achieve.

In the end, it all boils down to personal preferences. Some people like the ease of use of MailChimp while others prefer to use a more robust tool like HubSpot. Ultimately, it’s all about what works best for you.

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