Email Marketing Services: Which One is Right for Your Business?

You’ve probably heard of email marketing. After all, when you’re sending out promotional emails, you’re essentially performing an “email marketing” exercise. But what exactly is “email marketing”?

Simply put, email marketing is a type of Internet marketing in which you send out promotional messages (called “email blasts”) to selected groups of people. Typically, you target these emails towards consumers who’ve shown some interest in your company, products, or services. Email blasts can be used to promote a new product, celebrate a company milestone, or remind people of a special offer. You can also see email marketing as part of a broader digital marketing strategy (which might also include things like search engine optimization, social media advertising, and more).

Traditional Versus Digital Marketing

Before we get too far into the differences between the various email marketing services, it’s important to note that not all forms of digital marketing are created equal. If your goal is to grow your business using only digital means (search, social media, and email), you might be surprised by how different the results can be. Your choice of email marketing service (or even whether you use an email marketing service at all) can have a significant impact on the growth of your business.

On one hand, you have digital marketers who might emphasize content creation and distribution through blogs and social media. These marketers might not see much value in sending out repetitive sales emails. In fact, they might even consider them an annoyance at best and a complete waste of resources at worst.

On the other hand, you have traditional marketers who might see great value in creating detailed sales collateral, such as pitch decks, and rehearsing pitch-offs with executives. These marketers might favor sending out hard-copy sales letters along with traditional mailings (such as envelopes and stamps).

Key Differences Between Email Marketing Services

Now that we know what email marketing is and isn’t, let’s dive a little deeper into the areas in which you might want to consider using one service over another. There are several factors to take into account, so it’s best to do your research before making a decision.

Key Personalized Factors To Consider

When it comes to choosing an email marketing service, you have a few key considerations to make. First, determine how important it is to you that your emails be personalized. Some services are extremely customizable, allowing you to craft personal messages that are specific to each recipient.

For example, you might want to send out a message thanking a customer for choosing your product or service. But you could also have a message encouraging a customer to buy a product or service from your business. The choice is yours. You can’t predict how a particular message might impact your business, so it’s best to be prepared for anything.

Another important factor to consider when choosing an email marketing service is how much you’re willing to spend on the service. Most online marketers’ budgets are limited, so it’s important that you determine how much you can spend and how much you want to spend before making a decision. You can always upgrade your account (at your discretion) if you decide that the service is worth it. Upgrading doesn’t always mean that you have to spend more money, however. Sometimes, it means that you get additional features or benefits.

The Most Popular Email Marketing Services

Keeping in line with the spirit of this article, let’s dive a little bit into the most popular email marketing services. It’s important to remember that the most popular services don’t necessarily mean that they’re the best. Just because a service is popular doesn’t mean that it’s good.


If you’re looking for a free service, you might consider using MailChimp. Similar to other free email marketing services, such as Campaigner, Hootsuite, and Vertical Response, you don’t need to have a presence on social media to use MailChimp. All you need is a professional email address and you can start creating and sending out emails without delay.

One of the reasons why MailChimp is so popular is because of its simplicity. All you need to do is create a new list and then begin adding email addresses. From there, you can start sending out emails. Pretty basic, right?

MailChimp’s biggest selling point is how easy it is to use. Not only do you not need to have any previous experience to get started, but you can also use the service without having to worry about overusing the resource. Basically, you can create as many email lists as you need and send out as many emails as you want without worrying about running out of resources. You won’t need more than 500 MB of space on your server to operate.


AWeber is the gold standard among all email marketing services because it’s been around for a while and has established itself as the clear leader in the field. With AWeber, you can create various lists, determine spam scores, and set up automated email campaigns. Even better, you can integrate with over 70 different marketing and communication apps. This makes it much easier to grow your email list and send out automated emails. You can’t beat having all the control in one place. And for a small business owner who’s probably getting tired of spending too much time on social media, integrating with other apps means that you can automate certain email campaigns, so you don’t have to be on hand to monitor them personally.

The downsides to AWeber are pretty minimal. One of the biggest disadvantages is that, like other email marketing services, the spam score is based on a relative comparison to the amount of spam you’re sending out. So, if you’re frequently flagged as SPAM by Gmail (the most popular online email service), you might want to consider looking for another email marketing service.

Sage B2C

Sage B2C is a bit of software with a web interface that’s designed to make it easy for anyone to create an email marketing campaign. You don’t need to have a large list to get started, as you can simply enter a desired email audience and the software will give you suggestions for content to send out. You can create automated email campaigns (using email software such as Razoric) or you can use the tool to produce highly personalized messages. With Sage B2C, you can’t go wrong.


As the name would suggest, HandyEmail is a software tool designed to make it easy for anyone to create an email list and send out automated emails. Similar to other tools on this list, such as RingMarketer and Vertical Response (which is also part of the HandyEmail platform), you don’t need to have a large mail list to get started. Simply register for a free account, install the client software, and you can begin using the tool to build your email list.

HandyEmail has several great features that make it stand out from the competition. One of the reasons why it’s so popular is that it’s one of the few tools that don’t require you to pay for extra features after you’ve registered. Even better, you don’t need to have a technical understanding to use the tool. Simply install the app (or access it directly from a mobile device), and you can get to work building your email list.

HandyEmail’s biggest selling point is how user-friendly it is. Similar to other tools on this list, you don’t need to have any previous email marketing experience to understand how to use HandyEmail correctly. Even beginners can get up and running quickly and easily with the tool.

Email Marketing Services To Avoid

When deciding which email marketing service to use, it’s important to keep in mind the things you don’t want to do. Just because a service is popular doesn’t mean that it’s good, and the opposite is often true. While it’s great to see a lot of services listed here, you don’t want to simply rush into using the first service that comes your way. Take some time to do your research, and make sure that the service is right for your business.


MarketingCharts is a software tool designed for web publishers and marketers. Similar to Google Analytics, Wistia, and Hotjar, the service offers an insight into how visitors are engaging with your content. With MarketingCharts, you can see the number of views, clicks, and opens for each piece of content. In addition, you can see how long individuals spend on your site and whether or not they’ve shown an interest in your products or services.

While this kind of information is extremely valuable, it’s also easily accessible to any visitor.

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