You’ve probably heard of email marketing. Maybe you’ve used it yourself to a degree, or maybe you’ve just heard of it. It’s generally a form of marketing in which you email your list of customers or potential customers on a regular basis.
Although there are many different kinds of email marketing services out there, it’s quite common for them to advertise heavily. That’s mainly because, generally speaking, email marketing is relatively cheap to run compared to other forms of marketing. Essentially, you’re just paying for the email marketing software and possibly a few other items like web hosting or a domain name.
If you want to avoid advertising and still want to use email marketing to grow your business, then you need to look for a reputable company that doesn’t want to spam your customers. You also need to look for a company that offers a free trial or some other form of discount. Finally, consider looking for a company that offers additional features that you might not get with the standard email marketing package. Below, we’ll discuss eight email marketing services that don’t advertise heavily and why you might want to consider them.
Let’s begin with OPTINMOnSTER, which is short for OptinMonster Social Marketing Platform. This is a software as a service (SaaS) product that allows you to build email marketing campaigns and track their performance. The good news is that it’s incredibly easy to use. You might even say that it’s a one-stop shop for all your email marketing needs.
This particular software offers a free plan as well as three paid plans, ranging from $5 per month to $20 per month. The free plan lets you create up to 10 email campaigns and send 10,000 emails per month. This plan also includes the ability to integrate Facebook, Twitter, and Instagram accounts.
If you decide that this is the best fit for your business, then the next step is to move to the next phase and create an account. From there, you can set up your email campaign. Just take a few minutes to do this and you’ll be presented with a dashboard that looks a bit like this:
- Inbox: This shows the various email templates that you can use to send out your emails. You can add your own designs or use one of the pre-built templates that comes with the software.
- Designs: You can add your own designs for email headers, content, and even the exterior of the email. Don’t worry – you don’t have to be an expert to do this. All you need is an idea and the software to make it happen. In addition, you can download and edit the existing templates to fit your needs.
- Statistics: From the dashboard, you can access important data about the performance of your email marketing campaign. You’ll see details such as the number of people who opened the email, the number of people who clicked on a particular link in the email, and the number of people who made a purchase after receiving the email.
- Campaigns: Here, you’ll find all your active email marketing campaigns. You can view details about each campaign, such as the name, the template that you used, and the date that the campaign was created.
- Triggers: This area of the dashboard allows you to configure automatic email notifications for specific actions, events, or changes on social media. For example, you can set up email notifications when someone follows you on Twitter or someone mentions your product on Instagram.
- Content: In this area of the dashboard, you can write and schedule content for your email newsletter, such as the blog articles that you publish. You can use tools like Growthoid to find and connect with potential customers. Growthoid allows you to connect with people who are interested in your product or service.
One of the amazing things about this platform is that it puts your customers’ needs first. It doesn’t want to spam your customers with endless emails because it knows that they don’t want that either. This is why it tends to advertise less than most other similar products. Also, the developers of this platform listen to customer feedback and change what they can to make the product better. For example, if you complain about a lack of features, then they might add those features to the next version of the product.
Another great SaaS product for creating and tracking email marketing campaigns is called MailChimp. This one is a bit more expensive than some of the previous options, but it offers a lot more flexibility. If you’ve ever used MailChimp then you know exactly what we’re talking about. Just like with each of the other email marketing services discussed here, you can use this platform to create and send out email messages on a regular basis.
One of the things that we love about this product is that it allows you to import email lists from other platforms and services. For example, you might want to import your Blogger blog’s email list or Twitter feed. This feature allows you to easily target those individuals with the kind of content that they’ll value.
Another great thing about MailChimp is that you can build and track custom email campaigns. This means that you can create a series of emails with a template and then track the results of each individual email in the campaign. This is very useful if you’re looking to test out different subject lines or send out a series of emails with the same content but with a different call to action (CTA).
One of the downsides to MailChimp is that you can’t modify the email template that they provide. Sure, you can DIY your email signature and add a bunch of images and other formatting details, but you can’t change the main email content itself. This means that if you want to change the copy for one of the campaigns, then you’ll need to start again from scratch.
3. Campaign Monitor
Another excellent option for creating and tracking email marketing campaigns is Campaign Monitor. This is another SaaS product that was started by Andy Reynolds, who also started HubSpot. Just like with the other products on this list, you can use this platform to automate repetitive tasks and set up email campaigns. In addition, you can use this tool to create landing pages and track their performance, with or without an email campaign attached.
One of the unique things about this product is that, instead of just focusing on the creation of email campaigns, it also provides you with a fully functioning marketing dashboard. This means that you can follow the easy steps to set up an email campaign, but you can also check the performance of that campaign using tools like Google Analytics to see metrics like the amount of traffic coming to your website from social media channels and email campaigns, the average order value, and so on.
Another cool thing about Campaign Monitor is that it allows you to connect all of your social media accounts and website domains to one place, so you can easily monitor their performance. If you have a blog with multiple domains, then you can use this tool to track the performance of each individual blog. Alternatively, you can use the tool to track the performance of a single domain, such as yourcustomer.com.
This particular product costs $5 per month plus a one-time payment of $29.97 to get started. This is a one-time payment that you’ll need to make to get full access to the dashboard, which contains all of the features discussed above. If you do decide to continue using this product, then you can upgrade to the Enterprise plan for $14.97 per month plus the $29.97 one-time payment.
4. Mad Mimi
One more great SaaS product that you can use to create email marketing campaigns is Mad Mimi. This one is a bit more expensive than the others, costing you $5 per user per month plus a one-time payment of $29.97 to get started. Like the other products on this list, Mad Mimi allows you to create and send out automated emails on a regular basis.
What sets this product apart from the others is that it focuses on making email marketing easy and fun. For example, if you create an email template, then you can use templates like MySignature to add a little flair to the signature at the bottom of each email. You can also use the tool to create a one-pager for customers who sign up for your email list. This is also where you can set up automated email campaigns, so if you decide that this is the best option for your business, then let’s move forward and create a free account for you.
Once you’ve created your free account, you’ll see this: