Email marketing is a crucial part of any business, and it’s only getting more valuable as time goes on. No matter what stage your business is at, you’ll want to have a good email strategy in place.
You may not realize it, but you can actually set up email marketing services that allow you to pay for only the months you want to use them. This can save you a lot of money if you’re running an e-commerce store, for example, and want to focus on growing your business rather than maintaining a large financial obligation.
Here’s a look at 10 email marketing services that allow you to pay for only a portion of their use.
AWeber is the most popular choice for email marketing services. Not only do you get a free account with this company, but you also get an affiliate marketing dashboard that lets you promote products via email. What’s more is you can use Amazon’s affiliate program with AWeber, which makes it extremely easy to monetize your newsletters.
AWeber is owned by Amazon, so you know that they have access to a phenomenal array of products that they can promote to their audience. Moreover, you can rest assured that your personal information is secure with AWeber, as the company is GDPR-compliant and uses SSL encryption (Secure Sockets Layer) to keep your emails and other personal information secure.
If you want to try out AWeber, you can enter your email address in the given field to get started. Just remember that you’ll need to verify your email before you can set up your account’s payment option.
Campaigner is a flexible service that is great for businesses of all sizes. Whether you have a small list or a large mailing list, you can use their sophisticated segmentation features to create highly personalized email campaigns. Furthermore, you can use their robust analytics platform to track the success of your email marketing efforts.
One of the benefits of using Campaigner is that you don’t have to run ads to generate revenue. Just insert a small image link in your email newsletter body, and when someone clicks on it, they’ll be taken to a product or offer page on your site. You can use the same technique for affiliate marketing as well. Just remember to replace the small image link with a relevant affiliate link that contains a tracking ID.
One of the things that make Campaigner so popular is that the platform integrates with over 2,000 applications and services, including HubSpot, MailChimp, and Constant Contact. In addition, you can take advantage of their webinars and how-to videos to gain more knowledge about email marketing. Just remember to sign up for their newsletter to stay informed about all the new developments.
Constant Contact is another popular choice for businesses of all sizes looking to implement an email marketing strategy. The platform offers a fully automated email marketing solution and a basic account is free. Moreover, you can opt to pay as you go or on a monthly basis for additional features.
The great thing about Constant Contact is that it allows you to easily separate your personal and professional email accounts, so you don’t have to worry about violating any email policies. What’s more is you can use the platform’s drag-and-drop email editor to create your email newsletters without needing to write a single line of code. All the technical details of your email strategy will be taken care of by this reliable partner.
Drip is a specialised email marketing service that aims to simplify the complicated process of creating and delivering automated email campaigns. What sets Drip apart from the competition is that they’ve designed their platform with the user in mind. Not only will you find all the necessary tools to make creating and delivering emails easy, but you can also get help from a real human being if you need to. Whether you’re new to email marketing or you need a little extra help, the friendly customer support team at Drip are available to lend a hand.
Drip is great for businesses that want to get their feet wet with email marketing and don’t have the time to constantly monitor and manage their campaigns. What’s more is you can use their proven analytics tool to track the success of your email marketing efforts. Just create a new campaign and start sending out emails. When you get a chance, review your stats to see how effective your campaign was.
Hootsuite is a popular choice among businesses of all sizes, especially those that want to take their marketing and social media campaigns online. This platform allows you to efficiently manage and schedule content across all your various social media accounts. What’s more is you can take advantage of their “quick wins” to get started with minimal effort.
One of the things that make Hootsuite popular is that it is incredibly easy to use. Even non-tech savvy individuals can set up a basic account and begin sending out posts to their followers within minutes. The content that you put out there will be automatically scheduled and delivered to the different accounts associated with your profile. So, as long as you have a laptop and a wifi connection, you can create and coordinate your social media campaigns from anywhere.
MailChimp is the standard choice when it comes to email marketing services. What sets it apart from the competition is that it offers a free account option for all its customers. However, you have to promote certain products to qualify for this special offer. Once you do, you’ll have access to all the features of the platform, including the automated email marketing tool.
You may be wondering whether or not to opt for a paid account with MailChimp. Although the basic free option is great, you may find that you need additional features. Fortunately, you can always upgrade to a paid account, should you need or want them. Plus, they offer a generous discount if you pay yearly rather than monthly. You should definitely consider this when evaluating your options.
Pardot is a marketing automation platform developed with B2B businesses in mind. Not only do you get a free account with this platform, but you can also use it to create automated email campaigns that will grow your business. Moreover, you can use their marketing analytics tool to track the success of your email marketing efforts. What’s more is they’ve designed their platform with the user in mind, so you’ll find all the necessary tools to make this process as easy as possible.
One of the things that make Pardot popular is its marketing automation capabilities. Just set up a new automated email campaign and follow the step-by-step instructions to get started. You’ll be able to send out personalized emails to your customers, promoting products that they might be interested in.
Rapportive is a highly innovative platform that aims to make email marketing easier for businesses of all sizes. What sets it apart from the competition is that this platform allows you to target the right audience through relevant content, regardless of whether you’re sending out an email newsletter or engaging with customers on social media.
One of the benefits of using Rapportive is that you can segment your lists based on criteria such as location, language, and interest. So, rather than just sending out an email blast and hoping that your customers will come back for more, you can take advantage of the platform’s automation tools to interact with your audience in a more meaningful way.
Rdio is an online music streaming platform that also provides you with an essential email marketing service. What sets Rdio apart from the competition is that they’ve designed their platform with the user in mind. Not only will you find all the necessary tools to make creating and sending emails easy, but you can also get help from a real human being if you need to. Furthermore, you can use their platform to discover new music, listen to popular artists, or create playlists to suit your needs.
As a business owner or marketer, you’ll find that Rdio is an essential part of your toolkit, as they’ve designed the platform with email marketing in mind. Just insert the email address of a customer or potential customer into the given field to get started with your free 30-day trial. After that, you can opt to pay as you go or on a monthly basis for additional features. Remember, you can always cancel your subscription any time.