Email marketing is a form of direct marketing in which businesses, brands, and other organizations send messages to potential customers via email.
To encourage individuals to open these emails and read the contents, they may add an ‘opt-in’ signature to the email. Opt-in signatures allow individuals to subscribe to further email communications from a brand or organization. Opt-in signatures can help increase open rates and help drive business success through email marketing.
A 2018 Mailchimp survey of over 800 email marketers found that 22% of respondents used subject lines that were relevant to the content of the email in their email campaigns. Furthermore, respondents claimed that integrating social media and digital marketing strategies into their email marketing strategies generated the greatest results.
This article will discuss different email marketing signature examples that can be used to inspire your next email campaign.
The Basics Of An Effective Email Marketing Signature
An effective email marketing signature should have the following:
- A short introduction or heading
- Your name
- An optional email address (separate from your name)
- An optional logo
- A contact phone number
- A website URL
- A signature
In addition, you should include these components in the order listed above.
Your signature should not be overly promotional in nature and should not appear on every email you send out. Instead, use your signature to briefly introduce yourself or the organization that you work for. Your signature should help establish credibility with your readers and make them more interested in what you have to say. Furthermore, if you have a physical business card, you can provide it alongside your signature to show that you are a real person and to encourage potential customers to contact you directly. Your signature should not start a sentence or phrase with ‘Hi’, as this is not acceptable usage and breaks the ‘Humble Beginnings’ image that you are trying to create.
The subject line of your email should reflect the content of your email. Ideally, you want to grab the attention of your readers and make them curious enough to click on your email. To do this, you can use keywords in your headlines and sub-heads in your content to trigger email responders.
The email’s language should match the ‘voice’ of your brand. For example, if you are writing to an executive audience, use corporate language and style. If, however, you are writing to a more general audience, you can use simpler language.
An Example Of An Effective Email Marketing Signature
Here is an example of an email marketing signature that utilizes all the components discussed above:
My name is Greg and I am the owner of XYZ Co. I would like to offer you a word of advice about our new product or service. If you’re interested, please read on…
The above signature was created for a real estate agency. The short introduction gives the reader the information they need to know about the agency without being overly promotional. In addition, by including his name and contact details, the reader knows that this is a verified source and that they can trust the information provided.
The email address is verified, so the reader knows that this is someone they can contact for more information. Finally, the signature provides the reader with the agency’s website and a phone number so that they can contact the company directly if they’re interested in learning more.
This type of short introduction works well for retail businesses since the product or service the business offers is often the basis for the email’s content. However, it may be difficult to come up with a short introduction for other types of businesses.
Another Example Of An Effective Email Marketing Signature
The following signature is for a fashion brand and provides a similar introduction to the previous example:
My name is Alex and I am the owner of XYZ Co. I would like to offer you a word of advice about our new product or service. If you’re interested, please read on…
Again, this short introduction provides the reader with basic information about the company and the advice they can offer. The inclusion of his name makes it clear that this is a verified source and that they can trust the information provided. In addition, the email contact details are provided so that the reader knows where to reach this individual if they’re interested in speaking with the company.
Now, let’s take a look at a business that provides luxury goods and services and utilizes a more promotional signature:
Mr. B. Smith, Director of Marketing.
Thank you for agreeing to meet with me.
I am the owner of XYZ Co. and would like to offer you a word of advice about our new product or service. If you’re interested, please read on…
Mr. B. Smith
The above signature is used to promote the company’s luxury travel agency and it includes all the components discussed above except for the first name and last name of the director. In general, it is acceptable to include the first name of a highly influential person or brand on your business card and in your email signatures. The purpose of this practice is to provide the reader with quick contact information in case they have a question about your business. However, it is not appropriate to use the last initial of a last name as a signature. In most situations, you can use your middle initial or first name. In the event that there is more than one person with the same last name in your organization, you can use your full name or middle name.
Adding an opt-in signature to your email is a powerful way to get more engaged with your audience and gain their trust. However, you should use this facility sparingly since they can often be the basis for spam complaints and even legal action. The use of a business name and verified contact details makes it clear to the recipient that this correspondence relates to someone real and helps establish your brand’s credibility with the reader. In addition, your email signature should not be too promotional in nature and should match the ‘voice’ of your brand. Try using the above examples as a basis for your next email marketing campaign and see how easy it is to get the most out of this valuable tool.