When you’re starting a new business or blog, the first thing you need to do is build an email list. You can use various tactics to grow your list, but we’re going to teach you a simple method that works like a charm. In this article, we’ll tell you about five pillars of a successful email marketing campaign and how you can put them into practice to ensure you maximize your results without wasting any resources.
1. Find Your Mailing List
The first step in any successful email marketing campaign is to find your mailing list. There are several ways to do this, but the easiest and most effective method is to use Google Docs to create a list. This method allows you to find a free dedicated Gmail account and creates a list that you can download and use immediately. You can also import contacts from various platforms (like Apple) into Gmail to create a curated list of relevant people to send your emails to. This method is a win-win because it not only gives you a huge database of potential customers, it also allows you to send relevant content to each email that joins your list.
2. Measure The Results Of Your Email Campaign
The next step in any successful email marketing campaign is to measure the results of your efforts. To do this, you need to set a number of goals to measure before and after your email campaign. The most common and one of the best metrics that demonstrate the success of an email marketing campaign is growth of the email list. To start measuring the results of your campaign, set a goal to add 1,000 new subscribers to your email list within the next 30 days. You can use a tool like Google Analytics to track the results of your efforts and understand which tactics are driving results and which ones are falling short. You can also use a tool like MailChimp to easily manage and grow your email list. In addition to measuring growth, you should track the number of people who open your emails (known as click-through rate), the number of people who click on the links within your emails (known as conversion rate), and the number of people who click on a particular link or call to action (known as click-through rate). Once you have these numbers, you can determine the success of your campaign.
3. Reach Out To Other Marketers
When you’re starting a new business or blog, the best advice that we can give you is to reach out to other marketers. Having a group of professionals who are all working together to better understand customers’ needs and wants is the key to creating relevant and valuable content. When you’re looking for advice, turn to your peers because they are often the best resource for getting the answer you seek. In addition to getting advice from other marketers, you can also learn a lot from them by seeing how they operate and how they implement their strategies. For example, you can learn from the way Taco John’s does business and whether or not that brand would be a good fit for your product or service.
4. Tailor Your Offer
The next step in any successful email marketing campaign is to tailor your offer. We have all been there. Maybe you’re sending out generic emails with huge block quotes from famous people or you feature the same old content with a tiny bit of something new tacked on. While it may seem like a good idea at first, customers begin to see this type of email and think, “This is just another email from someone trying to sell me something.” In order to stop this pattern, you need to make sure that your emails are valuable and relevant to your target audience. To do this, carefully think through each email you send out and what you will include in it. For example, if you know that a lot of your customers are designers who work with embroidery, you might want to feature a designer who works with embroidery in your next email.
5. Test, Test, And Test
The last step in any successful email marketing campaign is to test, test, and test. It is easy to get excited about the results of your efforts and decide that you’ve seen enough success to move forward with a bigger campaign or launch a website. However, before you do any of that, it’s essential that you follow-through on the plan and continue to test and improve your campaign until you see the results you’re looking for. When you are testing, you are looking for ways to improve your campaign. This could mean making changes to the offer itself, the way you communicate with your audience, or the content you feature in your emails. While we can’t give you specific tips on what to test because it depends on the type of business you are running and the goals you are trying to achieve, we can tell you that each element of your email marketing campaign—from the offer to the design of your email—needs to be optimized for effectiveness.
To avoid wasting any resources and for the best results, it’s essential that you follow these five steps. By doing so, you’ll be able to launch a successful email marketing campaign and grow your email list to reach new levels of success.