This post will tell you about the best email marketing software for affiliate marketing, including key differences to know so you can pick the right tool for your needs.
One of the most important features of any good email marketing software is A/B testing. An A/B test essentially lets you compare two versions of a marketing email to see which one performs the best. For example, you can compare a standard email with one that has had a couple of sections removed to determine the impact that those sections have had on click-through rates (CTRs).
You can use A/B testing with both your regular and affiliate emails, and it’s a great way to determine the most effective strategy for bringing in the most clicks.
Another significant difference between the various email marketing tools is how they handle automated marketing. Marketers and sales people have gotten really good at creating automated emails that behave like real people would – answering emails with relevant answers and even engaging with subscribers on social media.
A tool with marketing automation capabilities lets you build a series of automated emails that each one does a specific task. For example, you can set up an email to send out weekly deals or you can set up an email to follow up after a sale to help the customer be more engaged.
Marketing automation saves you a lot of time. You can use tools like Marketo or HubSpot to create automated emails that look like you wrote them yourself. This frees up your time to focus on things that matter – the creation of great content and the growth of your business.
Social Media Integration
A significant shift towards social media in the last few years means that almost all email marketing tools include social media integration in one way or the other.
You can take advantage of social media to get the word out about your products and services. If someone likes what they see on social media, they’re more likely to purchase your product or service. If you use the right platforms, you can take your marketing directly to your target audience.
The best part is that you can do this without needing to spend a lot of money. Many social media platforms offer free trials or low-cost plans that you can use to get started. For example, try using Hootsuite to integrate your Instagram and Facebook accounts – it’s free for the first 250 followers and it’s built into your email marketing platform so you don’t need an extra app.
To make your customers feel like you’re talking to them specifically, you need to personalize your emails. This means taking into consideration their interests and hobbies, as well as their previous purchases and actions on your site or in your app. If you use the right tools, you can put all of this data into a user profile and craft a personalized message specifically for that customer.
You can use this personalized email to send out special offers or to follow up after a sale – the data can be fresh in your customers’ minds and the communication is more likely to stick. You can also track results on a personalized level, so you can see the impact that these emails are having on your business.
The key to effective personalization is to set aside enough time to get it done right. You can’t just send out a quick email with the expectation that it will be effective – you need to send out individualized emails that will create an impact.
Even though you take the time to personalize your emails and test different versions, you still need to measure the results of your efforts. Luckily, many tools exist that can help you analyze the effectiveness of your marketing campaigns, from email marketing to social media.
Some of the most popular tools for analyzing results include:
- MailChimp – track all of your email marketing campaigns in one place with this popular choice
- HubSpot – for marketing teams who want to track and analyze all of their SEO, email, and social media campaigns in one place
- Alfred – used by Google to analyse email marketing campaigns and generate suggestions for improving performance
- Streak – used for Gmail marketing campaigns, this add-on provides analysis and reporting for all of your email marketing efforts, from regular emails to SMS and MMS marketing
- Marketo – used for enterprise email marketing and lead management, this platform can also be integrated with other major CRM and marketing tools such as Salesforce and Google Analytics
In addition to the analysis tools, you need to consider the various reports that these tools generate. You should look at these reports regularly and identify trends and patterns that you can use to improve your performance. Ideally, you want to see a steady increase in email open rates, click-through rates, and conversion rates – the sooner you identify these issues, the sooner you can start fixing them.
It’s important to have up-to-date, well-designed templates for your emails. These templates will make it easy for you to send out fresh emails as often as you need to without spending too much time designing them from scratch. Some of the most popular email marketing platforms include templates that can be used for both affiliate marketing and regular email marketing.
To serve a growing audience, you need a web-based email marketing tool that can handle large volumes of email seamlessly. While all of the above mentioned tools are perfectly suited for personal use, when you start a business, you’ll need a solution that can scale up with your needs.
Ideally, you want to find a tool that can handle bulk email marketing – sending out large quantities of emails all at once – which is why you’ll see a lot of businesses that use tools like MailChimp or Infusionsoft when they’re ramping up.
In terms of cost-effectiveness, tools like MailChimp and Infusionsoft tend to be more expensive than other, less-advanced options. They also offer more than is needed for a small business, making them a better choice for bigger firms.
As more and more people rely on their smartphones for communication and accessing online content, the importance of a mobile-responsive website grows with each passing day. When a potential customer visits your website on a mobile device, they should be able to easily navigate through the content – no frustrating zoom-scrolling experiences or awful design choices that ruin the user experience.
If you plan to do a lot of business on the go, you’ll want to look for a mobile-responsive website that’s easy to use on all devices. In addition to having a great user experience, you also want to make sure that your website looks the same on all devices – if someone using a smaller phone screen ends up having to scroll horizontally to see the entire webpage, your design choices could be the reason why someone visits your site on a small screen but decides not to purchase your product or service after all. While it’s never great to lose a customer, it’s worse to lose faith in a product or service because of an unsatisfactory experience – a great tool will minimize this risk.
Ease of Use
Even if you’re technically proficient, you’ll want to consider the ease of use of the various tools available to you when choosing one. While you want to find the best tool possible that can perform all the functions you need it to, you also don’t want to overdo it and make doing business more difficult than it needs to be. When your customers have a positive experience with your product or service, they’re much more likely to continue doing business with you – so make sure that your chosen tool is as easy to use as possible.
If you’re tracking the results of your email marketing efforts in some way, be sure to look at the various reports that can be generated from these efforts. Ideally, you want to see a steady increase in email open rates, click-through rates, and conversion rates – the sooner you identify these issues, the sooner you can start fixing them. Some of the most popular tools for analyzing results include: