How to Choose Email Marketing Software for Real Estate Agents

If you are a real estate agent or broker, you know how important it is to have a good working relationship with your local real estate software company. Having a tool to help you track listings, manage offers, and stay in touch with clients is essential. However, just because you are a real estate agent doesn’t mean that you need to spend a lot of money on fancy software or a big team of programmers to build you a custom application.

There are many good, free software applications that you can use to build your business. However, not all of them are suited for real estate agents or brokers. That’s why you should consider the many pros and cons before making your decision. The following are factors to help you determine which email marketing software to use for real estate agents.


One of the most important things to consider when choosing an email marketing software application for your real estate business is the software’s feature set. Not all apps are made equal, and you want to make sure that you are getting the features that are most useful to you and your business. For instance, if you are a real estate agent in San Francisco, but you only have listings in Santa Rosa, you might not need an app that can search all of San Francisco. It would be best to find an app that can search only those locations.

Ease Of Use

Another important consideration is how easy the software is to use and set up. Prospective clients will be turned off quickly if they have to spend too much time learning how to use the application. Also, try to find a software application that has a nice, intuitive user interface. If you are new to the real estate industry, you might find that some of the other applications are more user-friendly than those designed specifically for real estate agents. For instance, if you are a real estate agent in San Francisco and you need a listing management system, but you have never done any online marketing, you might find that Hotjar is a nice fit since it is beginner-friendly.

Customer Support

You can’t run a business without good customer support. Fortunately, most companies that produce email marketing software for real estate agents offer 24/7 customer support via live chat or email. If you need someone to help you set up the software or answer questions regarding how to use it, don’t hesitate to contact the support team.

Reporting And Analytics

The last thing that you want to do is spend your time marketing your business and growing your network of clients without having the information you need at your fingertips. The best email marketing software applications for real estate agents report all of the important metrics regarding your marketing efforts so that you can always stay ahead of the game. Analytics features within the application can provide you with important information such as the number of open emails, the most common words found in your subject lines, and much more.


If you are a real estate agent or broker in California, you need to make sure that the software you choose is legal. There are some email marketing applications that you can download and use for free that are not safe for use in a licenced real estate agency. Always check the licensing information before purchasing or using any software application.


Finally, you want to ensure that the email marketing application you choose is secure. For your own personal information, you don’t want to use an application that stores your data on unsecure servers or in devices that could be broken or hacked. Always think about the security of your clients’ information when deciding which email marketing software to use. If you are using the software to send invoices or to collect payments from clients, you don’t want to do it on a server that could be hacked. Encrypting your email address is one way to ensure that your clients’ information is safe.

When choosing a marketing application for your real estate business, it’s important to think about all of the aspects mentioned above. Although there are many apps that you can choose from that are specifically designed for real estate agents, it doesn’t mean that they are all made equal. By understanding what each application’s features are and how they match your needs, you can ensure that you make the right choice for your business.

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